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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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Now displaying: 2016
Sep 6, 2016

Nisha Moodley is a Women’s Leadership Coach and the founder of Global Sisterhood Day. Inspired by the belief that the world will be set free by women who are free & sisterhood is key to a woman’s freedom. Nisha creates communities of women leaders to support them to live, love, and lead with depth and beauty.

After struggling for years as a foodaholic, shopaholic, and workaholic, she found her own freedom and set out to support other women in finding theirs by midwifing women back to sisterhood and the truth of their innate beauty and brilliance. Today she works with clients through private coaching, mastermind groups, retreats, and online courses. Find her online at NishaMoodley.com and download her free Take Flight Action Guide, to explore the next expansion of your freedom, at TakeFlightActionGuide.com.

In this episode, Nisha and Stacy discuss how to create the life that you want.

Some highlights include:

“It was clear to me that I wanted a shift in my career.” At minute 1:00, Nisha tells her story and why she ultimately chose to become an entrepreneur when she could have gone so many different directions with her life.

Don’t avoid your finances. At minute 7:00, Nisha talks about being mystified with money in the first years of her business and why this created a lot of problems.

Work-life balance is a dance. At minute 10:00, Nisha talks about work-life balance is always changing.

“My business is mine to mold.” At minute 18:00, Nisha talks about why she loves her business.

Get really clear about what your vision is. At minute 23:00, Nisha talks about reconnecting with your vision every day.

Ways to contact Nisha:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 2, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In this episode, we are going to talk about acquiring new customers and the value that is in your current customer base.

It is so much more expensive to acquire a brand new customer than it is to keep our current customers happy. It is really easy to get caught up in the numbers game. We want more, more, more. And as we are so focused on trying to get more customers, we aren’t keeping an eye on our current customers.

So, let’s talk about how do we keep our current customers happy and staying with us.

Some highlights include:

Are you delivering the high-quality product, program, or service? You need to think about what you advertised and what they received. (minute 2:00)

A good thing you can do to attract customers is throw events. However, you should never exclude current customers from these events. (minute 3:00)

Another way to really keep your customers happy is to give attention they weren’t expecting. Try sending personal emails or phone calls or even welcome gifts. You should also try giving your customers unexpected free bonuses. (minute 5:00)

What else can you try? I recommend paying attention to products and services that you use. Who is over delivering? Who is under delivering? (minute 7:00)

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 31, 2016

Patricia Fripp, CSP, CPAE is a CPAE Hall of Fame keynote speaker, sales presentation skills trainer, and highly sought-after executive speech coach. She was named One of the 10 most electrifying speakers in North America by Meetings and Conventions magazine. Kiplinger’s Personal Finance wrote “The sixth best way to invest in you is to learn presentation skills from Patricia Fripp. The National Speakers Association elected her their first woman President. Patricia is now virtually everywhere with her interactive online training FrippVT.com. Her clients include Microsoft, Genentech, Visa, Cisco, ADP and the Wounded Warrior Project.

In this episode, Patricia and Stacy discuss creating a unique career and lifestyle for yourself.

Some highlights include:

“I discovered that hairstylists in America lived on 50% commission — and that was a license to steal.” At minute 2:00, Patricia talks about her journey from England to America and the path that lead her to where she is today.

“You have to master technique in order to abandon it.” (minute 11:00)

Your life doesn’t have to look like anyone else’s. At minute 15:00, Patricia talks about her work-life balance looks like and why her life is rather unique in this way.

Being an entrepreneur is an education. At minute 22:00, Patricia talks about her favorite and the most challenging parts of her business.

“An unfair advantage is not lying, cheating, or stealing — it’s exactly the opposite.” At minute 26:00, Patricia talks about how you can create your own unfair advantage — as long as it’s ethical.

Ways to contact Patricia:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 29, 2016

Elizabeth DiAlto is known for her raw, honest, and grounded approach to self-help and spirituality. She is the founder of Wild Soul Movement, the author of “Untame Yourself,” and the host of the popular Untame The Wild Soul Woman podcast. She’s been a teacher, leader, speaker, coach, and trainer to groups and individuals for 13+ years, and she also consults organizations ranging from startups to large corporations such as Dove UK.

In this episode, Elizabeth and Stacy discuss the freedom and flexibility that entrepreneurship provides.

Some highlights include:

“I didn’t decide to start it, it decided it needed to be started and chose me.” At minute 3:00, Elizabeth talks about how her business was born.

Money is just an expression of commitment. At minute 10:00, Elizabeth talks about various coaches that she’s worked with and why they’ve been worth their steep price tags.

“I’m never striving for balance.” At minute 14:00, Elizabeth talks about why work-life balance doesn’t exactly exist for her — but something close to it does.

“Everything is in my voice.” At minute 18:00, Elizabeth talks about why she will never delegate writing and then dives into what she will delegate.

You are unique. At minute 24:00, Elizabeth talks about why you have to be yourself online.

Ways to contact Cheryl:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 26, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we are going to chat about making sure your business has consistent revenue coming in each month. I am going to briefly explain why every type of business really needs to stop finding one off customers and start building ongoing relationships with them.

Some highlights include:

If you don’t think your business can have some sort of consistent monthly revenue, I can promise you think again. Your business does have a way of offering an ongoing product. (minute 1:00)

One book that really opened my mind was John Warillow’s book “The Automatic Customer.” We’re going to be talking about the 9 different way John discusses in his book about to do the subscription based model.

These are the 9 models that we will be discussing:

  • The membership website model (minute 2:00)
  • The all you can eat library model (minute 3:00)
  • The private club model (minute 3:00)
  • The front of the line model (minute 4:00)
  • The consumables model (minute 4:00)
  • The surprise box model (minute 5:00)
  • The simplifier model (minute 6:00)
  • The network model (minute 6:00)
  • The peace of mind model (minute 7:00)

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 24, 2016

Cheryl Tan spent twenty years in front of the camera as a reporter, anchor, and host. She left the newsroom in 2014 to launch Tan Media LLC, a media strategy consulting company based in Virginia Beach, Virginia. Tan Media LLC offers entrepreneurs private, group, and virtual sessions on media preparation, media messaging and media outreach.

In this episode, Cheryl and Stacy discuss how to make the leap into entrepreneurship and how to prepare and make mistakes the right way.

Some highlights include:

“Two years ago this month I left television news, and it was probably the scariest thing I’ve ever done.” At minute 2:00, Cheryl talks about making this huge decision and what her life has been like since then.

Lots of business owners aren’t very good at marketing. At minute 5:00, Cheryl talks about what being a journalist has added to her new consulting company.

“I’m very deliberate about making it the way I want it to be right now.” At minute 12:00, Cheryl talks about how she was able to find work-life balance by just saying no to things.

Having a great team is awesome. At minute 15:00, Cheryl talks about why it makes sense to delegate the tasks you don’t want to do.

Go somewhere small to make your mistakes. At minute 20:00, Cheryl talks about starting small to get practice in.

Ways to contact Cheryl:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 22, 2016

Makenna Johnston is the author of the book “The Intention Generation,” a business & life coach for visionary leaders, and the proprietor of La Peetch, Julia Child’s former home in France. She is an entrepreneur who is all about shaking up the status quo. She’s been called an awareness alchemist, a shiny unicorn, an artist, and speaker. Her mission on this earth is to make sure that visionaries are doing the work they were put on this earth to do. And to do it with joy, ease, and presence.

In this episode, Makenna and Stacy discuss how to get through the challenges of entrepreneurship.

Some highlights include:

“The desire to pivot to business coaching was a big shift.” At minute 2:00, Makenna talks about what made her decide to take her career in the direction it’s in now.

Invest in your business. At minute 6:00, Makenna talks about the negative impact not investing in her business had.

“I try to disconnect as frequently as possible.” At minute 8:00, Makenna talks about her own work-life balance.

You can’t delegate everything. At minute 13:00, Makenna talks about the benefits and challenges of being an entrepreneur.

Hire a coach. At minute 19:00, Makenna talks about why you truly have to get your own coach to get to the next level.

Ways to contact Makenna:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 19, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we will be answering another question from one of our listeners. Carol wants to know how a new entrepreneur can balance their time between promoting and building their business and actually doing the work that they are paid to do.

Some highlights include:

No matter what kind of business you run, the two biggest areas you need to focus on are the development of your product, program, or service and then the marketing of that product, program, or service. (minute 2:00)

People will get to know you faster than you think, so you need to have something that you can actually sell. If you don’t have something to sell, you’ll be losing out on sales. (minute 3:00)

Unfortunately, the product and marketing of the product are just 2 of the many very important things we need to focus on. At minute 5:00, I talk all about where networking fits into all of this.

Social media is a crucial piece of this too. At minute 6:00, I talk about how social media fits into this balance.

How do we get this all on the calendar? Easier said than done, right? At minute 7:00, I talk about strategies I use.

You need to have a return on investment. At minute 9:00, I talk all about how you can figure out if you’re getting a return on investment or not.

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 17, 2016

Jim Palmer is a marketing and business building expert and in demand coach. He is the founder of the Dream Business Academy and Dream Business Coaching and Mastermind Program. Jim is the host of Dream Business Coach TV, the hit weekly Web TV show watched by thousands of entrepreneurs and small business owners and he is also the host Stick Like Glue Radio, a weekly podcast based on Jim’s unique brand of Smart Marketing and Business Building Strategies. Jim is best known internationally as ‘The Dream Business Coach’ and creator of No Hassle Newsletters, the ultimate ‘done-for-you’ newsletter marketing program used by hundreds of clients in nine countries.

In this episode, Jim and Stacy discuss how to run your business in the most efficient way possible so that you can work on what you should be working on, when you should be working on it.

Some highlights include:

“When you’re that low, the only place you can go is up.” At minute 1:00, Jim talks overcoming an incredibly difficult time in his life and deciding to become an entrepreneur because of it.

Every single thing you do is marketing. At minute 12:00, Jim talks about why it really is worth spending the money to get things done right the first time.

“I don’t believe in the work-life balance.” At minute 17:00, Jim talks about why it’s not a bad thing that you can’t turn the business off as an entrepreneur.

Delegate or stay small forever. At minute 21:00, Jim talks about why the only way you’ll be able to grow your business is through delegation.

“I can do pretty much whatever I want.” At minute 27:00, Jim talks about what he loves about being an entrepreneur.

Ways to contact Jim:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 15, 2016

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” a book that has been named a top 5 Marketing Book of the Year by Inc.com. She coined the popular business term Membership Economy”, which is now being used by organizations and journalists around the country and beyond.

In this episode, Robbie and Stacy discuss how you are able to communicate and monetize the value your business provides.

Some highlights include:

“I thought I would end up running someone else’s company.” At minute 2:00, Robbie talks about what made her decide to change career paths and become an entrepreneur.

How do you keep evolving your offering? At minute 4:00, Robbie talks about what it takes to run a subscription-based business.

Don’t give it all away. At minute 11:00, Robbie talks about why you need to be paid for the value you provide.

“I love the flexibility that entrepreneurship has provided for my family and myself.” At minute 18:00, Robbie talks about what she loves about being an entrepreneur.

Take some time to reset your goals. At minute 21:00, Robbie talks about why it’s important to take some time to focus on the big picture.

Ways to contact Robbie:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 12, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we will be answering another question from one of our listeners. Jen wants to know how to decide which conferences she should attend and if I have any tips for making the most out of a conference.

Some highlights include:

It’s about the content. At minute 1:00, I talk about how to decide if the content a conference provides is something that you need right now or if it’s something that can wait.

You will also need to take into consideration the host and the speakers of the conference. At minute 2:00, I talk about how to choose conferences based on who will be there.

The other guests at the conference are also important to consider. You may have to work alongside these people, so you’re going to want people that will push and challenge you. (minute 3:00)

You need to go to at least one event a year. At minute 5:00, I talk about why that is the bare minimum and how many a year you should really strive for.

Once you have your event picked out, you’ll want to make the most of it. At minute 7:00, I give you four tips for getting everything out of it that you can.

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 10, 2016

Grant Baldwin is the creator of the Booked And Paid To Speak training program, a nationally known keynote speaker, and author. His podcast and training site “The Speaker Lab” provides weekly training to speakers at all levels of their business.

As a speaker, Grant has given hundreds of presentations and has spoken to over 400,000 people in 45 different states through leadership conferences, conventions, and other events. His book and curriculum for students, “Reality Check,” is taught in 400 schools around the country.

In this episode, Grant and Stacy discuss running a business that allows you to enjoy your life.

Some highlights include:

Even if it’s a trainwreck, just give it a try. At minute 2:00, Grant talks about why he dove head first into his business.

Pay attention to your numbers. At minute 7:00, Grant talks about why you have to pay attention to what’s coming in and out, every single day.

“I don’t know that it exists, but that’s not necessarily a bad thing.” At minute 10:00, Grant breaks down work life balance from his perspective.

“There are plenty of things that you could be doing in your business. That doesn’t mean you should be doing them.” (minute 16:00)

“Everybody starts at zero.” At minute 25:00, Grant talks about why it’s so important not to focus on where other people are at right now.

Ways to contact Grant:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 8, 2016

Jason Treu is a top business and executive coach and sales leadership trainer. He’s a leading expert on leadership, culture, influence, and relationship building.

He helps his clients get unstuck and find their purpose, put the passion back in their lives, create additional wealth, and build social, communication, emotional, and leadership skill sets to take their business/career to the highest levels.

He’s worked with well-known CEOs such as Steve Jobs, Mark Hurd at HP, and many others. He’s helped his clients meet influencers such as Tim Cook, Bill Gates, Richard Branson, and many others.

Jason’s bestselling book “Social Wealth: the how-to guide on building personal and professional relationships” has sold more than 36,000 copies and has been #1 in four business and self-help categories.

In this episode, Jason and Stacy discuss what it takes to grow your business from the early days of your business.

Some highlights include:

“If it doesn’t work, I can walk away from it.” At minute 5:00, Jason talks about jumping into his business and the unique challenges and advantages he faced.

Consistently invest in yourself. At minute 9:00, Jason talks about what he does to work on his personal development.

“I didn’t quite think through all of the business implications.” At minute 14:00, Jason talks about the challenges he faced when quitting his job and making his business a full-time venture.

Calendar everything in. At minute 19:00, Jason talks about how you can get everyone to buy into your schedule as an entrepreneur.

“Other people hold the keys to what you need to do.” At minute 29:00, Jason talks about why networking is so important.

Ways to contact Jason:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 5, 2016

Jim Jozwiak has been an entrepreneur all his life. Starting young as a professional trumpet player for 25 years, Jim worked with some of the giants in the entertainment world. 17 time Grammy award winner Tony Bennett, Mel Tormé, Ella Fitzgerald, the Rock and Roll Hall of fame Temptations, Frankie Valli and the Four Seasons and scores of others, including playing at President Clinton’s first inaugural in Washington D.C. In 1984, Jim founded Band For Today which is an outsource company for music education to schools. In 2013 the company went national and is now running in 15 cities in 5 states. In the 30 years since the company was founded, Band For Today has provided music education for over 30,000 students. Jim and his wife Leah have three children who are also successful entrepreneurs in the music business. Daughter Brittany was seen by 10 million people on American idol performing behind Diddy, along with backing Nicki Minaj. Son Nick recently performed at the Bern Switzerland Jazz Festival and youngest daughter Kelly who plays professionally in Chicago.

In today’s episode, we’ll be taking a question from our Level Up community, my free Facebook group.

Some highlights include:

Celeste has a question about how mompreneurs can sell in their business without being the ones to sell themselves. Who do they need to hire? How should that person be paid? (minute 0:00)

Meet my friend Jim Jozwiak, founder of Band for Today. Jim has the perfect situation for what Celeste is asking for. At minute 2:00, I introduce you to Jim and let him explain how he has used a commission-based system with great results.

There are no rules when it comes to commission. At minute 18:00, Jim and I talk about different ways you can set up your business.

There are some things to be aware of when setting up a model like this. At minute 25:00, Jim talks about some of these issues.

Ways to contact Jim:

Resources:

  • Ask a question!
  • Text “Level Up” to 24587 to join our free Facebook community

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 3, 2016

Kyra Reed is an industry veteran and a community-focused brand innovator. She brings a unique and fresh social-first approach to brand marketing and digital strategy. Prior to co-founding [made to order], she spent 15 years working with dozens of companies of all sizes ranging from traditional to social marketing, including start-ups, mid-size businesses, and Fortune 500 companies.

In this episode, Kyra and Stacy discuss ways that you can create a great social media strategy and how to overcome some of the challenges you will face.

Some highlights include:

Do you ever feel overwhelmed by social media? At minute 5:00, Kyra talks about her system for understanding social media called The Social System.

Need help? At minute 15:00, Kyra talks about the services that [made to order] offers.

Don’t make your audience feel like you’re in it for the sale. At minute 20:00, Kyra talks about creating a balance of offering value and asking for a sale.

Be careful when scheduling content. At minute 25:00, Kyra talks about what you should do with pre-scheduled content when a major crisis is happening in the world.

“The #1 violation on social media is looking like you’re phoning it in.” (minute 26:00)

Ways to contact Kyra:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 1, 2016

Sharí is a persuasiveness coach known for bringing the “dark arts” of influence into the light. She has built her career as a speaker, writer, trainer and coach by revealing powerful secrets behind conversational influence.

She has personally learned the best persuasive triggers and techniques from master influencers, including CIA field agents, hostage negotiators, con-artists, HUMINT officers, interrogators, trial attorneys, mentalists, undercover law enforcement, and even pick-up artists. Her mission is to put these powerful skills in the hands of entrepreneurs and leaders so that they can effectively be a positive influence in their businesses and lives.

In this episode, Sharí and Stacy discuss being a lifelong learner and how and why you should learn from whoever you can, not just people in your own field.

Some highlights include:

“I was in a job that I was very, very good at, and I hated it.” At minute 1:00, Sharí talks about why she decided to jump into entrepreneurship.

Go to exceptional, highly-cultivated conferences. At minute 9:00, Sharí talks about the value she’s received by attending application-only conferences.

Make your schedule work for you. At minute 13:00, Sharí talks about work-life balance and why it looks different for everyone.

Influence is communication with a goal. At minute 16:00, Sharí talks about the relationship between communication and influence and how to use that to your benefit.

You never know where inspiration will come from. At minute 21:00, Sharí talks about the importance of studying people in fields different from your own.

Ways to contact Shari:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jul 29, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Last Friday I talked about the importance of sharing your story and it occurred to me some of you might not know my story or my background. I interview guest experts every Monday and Wednesday and you get to hear their stories but I don’t really get the chance to share mine and today I want to share with you how I got started on this entrepreneurial journey.

Some highlights include:

I was definitely the bossy kid growing up. I always had to be in charge, it was my way or the highway. At minute 0:00, I talk about my early years.

When I joined a new high school, I needed to make friends. I decided to join the dance team, and I absolutely fell in love with it. After four years, I knew I didn’t want my dance career to be over, but I knew that I wasn’t going to be a professional dancer, so I decided to start a middle school dance team in my parents’ backyard. (minute 1:00)

Three years later I had 100 dancers coming to me every Sunday to be on the dance team. Sunday was my only free day to offer it because I was a full-time college student and had a job bartending in the evenings. I was really busy to say the least and the parents of the dancers knew this and came up to me at year three and said we think you should be charging us. I had no idea what to charge and I had a mom say how about $30/month. All of a sudden I was bringing in $3000/month. (minute 3:00)

I immediately found a space that was $1500/month and assumed that was more than enough to cover it, not realizing with a building there are bills, heat, water, phone, internet, property taxes and guess what, it adds up, and it added up to more than $3k and I knew I had to do something if I wanted to save this business. Immediately after I heard about a business conference for dance studio owners for $1000, and my mom and I attended it together. I learned incredible lessons there that changed my life. (minute 6:00)

One of the major life lessons I learned was to not put all my eggs in one basket. So, at minute 7:00, I talk all about how I’ve diversified my income while growing my dance business.

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jul 27, 2016

Jen McDonough, also known as The Iron Jen, a motivational storyteller, engaging Amazon Top 100 author, and business coach, empowers the Everyday Hero to unleash their very best. Jen and her family are most known for paying off over $212,000 worth of debt and medical expenses in 4 years. Their story has been featured in local, national and international media. She is also an 8-time national weightlifter, MN Hall of Fame inductee, and 2-time US Olympic Festival medal winner as well as an Ironman triathlete. All 3 of her books have hit Amazon’s Top 100 categories including her book 5 Minutes a Day to Living Beyond Rich which hit #1 under Amazon’s budgeting category.

In this episode, Jen and Stacy discuss Jen’s incredible journey out of debt and into entrepreneurship as well as getting everything you want out of all facets of life.

Some highlights include:

What do you want in your life? At minute 2:00, Jen talks about why she started a business in a time when most people would never even think of taking that on.

When life hands you the worst, what can you do about it? At minute 8:00, Jen talks about what it took to actually move forward when everything was going wrong.

Where are you spending your money, time, and energy? At minute 19:00, Jen talks about the secret behind work-life balance.

“I love not knowing what’s coming.” At minute 24:00, Jen talks about all of the things she loves in business.

“I hate taking time out on things that aren’t making me money.” At minute 26:00, Jen talks about the necessary parts of business that she doesn’t enjoy as much as the rest.

Ways to contact Jen:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jul 25, 2016

Emily Filloramo is the author of the book “How to Permanently Erase Negative Self-Talk So You Can Be Extraordinary” and the Founder of Be More Extraordinary Academy. She talks about transforming yourself into the most extraordinary version possible. She is also a graduate of Cornell University.

In this episode, Emily and Stacy discuss working on yourself, working on your business, and how to balance the two.

Some highlights include:

“Stop looking for another job.” At minute 2:00, Emily talks about how her financial planner convinced her to become an entrepreneur.

Make sure your paid mentor is delivering value. At minute 7:00, Emily talks about why her mentor wasn’t delivering the value she needed.

Who do you love to serve? At minute 15:00, Emily talks about the marketing ideas that she had to learn when she became an entrepreneur.

“Because this is what I love doing, this isn’t work.” At minute 19:00, Emily talks about why work-life balance doesn’t exist and why it doesn’t have to.

“The challenge is cannot clone myself.” At minute 23:00, Emily talks about the challenges she faces when it comes to delegation.

Ways to contact Emily:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jul 22, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

I recently got back from Podcast Movement in Chicago, and I would love to share a little bit about it and my biggest takeaways from the event as well as something that is going to involve you coming on the Business Rescue Road Map!

I don’t remember exactly how I found out about Podcast Movement, but when I saw that it had speakers like Pat Flynn and John Lee Dumas, my interest was definitely sparked.

The event was around $500 and the cool thing about it was it had a bunch of different rooms, maybe eight or so different presentations going on from leading industry experts. What I really liked about it was they had different tracks that you could follow. There was a marketing track, a monetization track, one for the technical side, content, and so on. I stuck with a lot of the marketing and monetization mainly because that is my strong suit and what I enjoy doing.

Overall it was a fabulous event and I will be adding this to my annual conferences. Next year it will be in Anaheim California in August. For me, The connections alone that I was able to make were so critical. Whether it was getting people on my show, or others inviting me to be a guest on theirs, was well worth the ticket.

Here’s some of what I learned:

One of the things we learned about was why it’s so important to share your story with your listeners. Listeners resonate with stories, so, in one of my future solocasts, I’m going to be sharing my story with you. Even if you have heard it before, I am going to go into detail of the ups and downs of running my own business and how I have gotten to this point in my life. (minute 2:00)

Another thing I learned about was getting my community more involved. One of my biggest struggles for me as a podcaster is there is no interaction in the moment, unlike Periscope and Facebook live. One of the suggestions I received at Podcast Movement was to get listeners to ask questions by recording themselves and they can appear on the show. When I announced this in my private facebook community, I immediately got a great question from Celeste that I will be featuring in a show in a few weeks. (minute 3:00)

I also learned about interviewing listeners. You have your own stories, and I’d love to talk to you about them. If you’re interested, please let me know via the link in the resources section. (minute 7:00)

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jul 20, 2016

Kendra Prospero is CEO & Founder of Turning the Corner LLC, a career coaching, recruiting, and business cultivation services organization helping job seekers and companies transform the way they think about work. Kendra has given hundreds of presentations to corporate executives, business professionals, Human Resource professionals, and job seekers transforming the way people think about work. She loves helping people get results.

In this episode, Kendra and Stacy discuss making it through the early stages of business and all the challenges that come along with that phase.

Some highlights include:

You probably won’t make money right away. At minute 1:00, Kendra talks about the beginning stage of running a business and the sacrifices that have to be made.

Figure out what you don’t want to do. At minute 8:00, Kendra talks about how to hire the right employees when you’re hiring new employees.

“You need to have a grasp on a sales cycle.” At minute 12:00, Kendra talks about the sales funnel and why it’s so important to the survival of your business.

“I work 2.5 days a week.” At minute 20:00, Kendra talks about getting work-life balance to work for her.

You have to be incredibly self-aware. At minute 26:00, Kendra talks about how business owners can reach the next level.

Ways to contact Kendra:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jul 18, 2016

Brad Harker is a published author, speaker, performance coach, and host of the top-rated Influence podcast. His creativity and passion for problem solving has fueled a robust entrepreneurial background that includes the creation of several companies and more than a quarter-billion dollars in sales.

Brad’s published book, “The Laws of Influence – Mastering the Art of Sales, Leadership, and Change” has been recognized by a number of outlets, including Forbes.

In this episode, Brad and Stacy discuss the challenges of entrepreneurship and why it’s so important to create something of value.

Some highlights include:

“I went after so many things that were hollow.” At minute 1:00, Brad talks about making the mistakes of chasing money early in his career and the changes he made to become the happy, successful person he is today.

Don’t get so caught up in money. At minute 10:00, Brad talks about why he’s not a big fan of investing and why he would rather enjoy the fruits of his labor.

There are different stages of work-life balance. At minute 13:00, Brad talks about these stages and which one he’s currently in.

“My greatest vice in my life is my patience.” At minute 22:00, Brad talks about the challenges of being an entrepreneur.

It’s amazing how much clearer your decisions become in context of your audience. At minute 26:00, Brad talks about how to figure out how to create value in your business.

Ways to contact Brad:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jul 15, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s episode, we’re going to talk about when to drop a social media platform. As we all know, there are just so many different social media platforms out there, and that can be incredibly overwhelming. The experts always say to master one or two platforms before adding more, but that’s often easier said than done because the pressure is so great to be everywhere.

Some highlights include:

Sometimes a social media platform isn’t worth being on, and sometimes a big platform can take a nosedive. You need to know when to drop a platform so that you’re not wasting money. (minute 1:00)

Everybody always asks me why I’m still on Periscope, which many see as a dying platform. So why am I there? I don’t care if a platform is dying because you can still use dying platforms to grow your email list. (minute 2:00)

Everything you do has to have a return on investment, and you have to be tracking it. Don’t just listen to what the gurus are saying. If it’s working, keep using it. (minute 4:00)

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jul 13, 2016

Sally Hope was touring in a rock’n’roll band opening for the likes of Bon Jovi and pursued becoming a life coach after it was suggested by Tommy Lee. Fast forward a few years later, she’s travelled North American in an RV, lived in Costa Rica and moved to Montana. She’s now the leader of the Wildheart Revolution, a community for women who are seekers, freedom lovers, and rule breakers.

In this episode, Sally and Stacy discuss the challenges of balancing entrepreneurship with the lifestyle you want and how to do it successfully.

Some highlights include:

“We all think we want to have a linear path.” At minute 1:00, Sally talks about why this wasn’t the case for her at all and then talks all about her wild ride from being in a rock’n’roll band to her current business today.

Lead from a place of authenticity. At minute 11:00, Sally talks about why, for her, business is building is always an extension of her creativity.

Invest in your learning and growing. At minute 15:00, Sally talks about why personal growth is so important.

Pay attention to what you love. At minute 18:00, Sally talks about how she just fell into her brand as well as some strategies for how you can find yours.

Make sure all the decisions you make are in alignment with your goals. At minute 29:00, Sally talks about figuring out what you really want.

Ways to contact Sally:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jul 11, 2016

The Real Brian has been behind the microphone for more than 20 years in radio, MC’ing, and now podcasting to name a few.

Brian hosts multiple podcasts, including Profitcast, Podcasters Paradise, and Arrow Squad. AND he’s even, now, working on launching The Real Brian Show.

In this episode, Brian and Stacy discuss the business of podcasting and what it takes to make it into a profitable business.

Some highlights include:

“I just wanted to be a radio DJ.” At minute 2:00, Brian talks about why he left his old business and how he got into podcasting.

“Making money in podcasting is not easy. It takes time.” At minute 4:00, Brian talks about what it really takes to create a podcast that is profitable.

The best way to market is to build relationships. At minute 15:00, Brian talks about the struggles he’s faced throughout his career when it comes to marketing effectively.

Take some time to just “be.” At minute 17:00, Brian talks about taking a month off for the first time ever and how it changed his perspective.

“I love the fact that I can make nothing or unlimited.” At minute 25:00, Brian talks about why he loves being an entrepreneur.

Ways to contact The Real Brian:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

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