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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: October, 2017
Oct 31, 2017

Good work yesterday!

Getting clear about what your offer is going to be was step 1.

Step 2?

How much should you charge for that offer?

Exciting stuff, right?!!

We are all in business to make money, there is no denying that.

But how we make that money is equally important to the life and sustainability of your business.


We can either use “push” tactics to make people buy your offer… OR… we can “pull” the perfect clients in with a well-designed and beautifully-priced offer.

Day 2 of the “5 Days to Your Irresistible Offer Challenge” is all about pricing your offer in a way that becomes a total steal.


Day 2 – PRICING YOUR OFFER


Pricing is as much an art as it is a science, one that relies on market research as well as psychology of your perfect person.

When priced correctly, your offer can turbocharge your sales without you having to justify anything at all. Get your pricing strategy wrong and you may repel people without you even knowing about it.

But here’s the thing.

There's no one surefire way to price your offer the right way.

There really isn’t.

However, there certainly are some key factors that help you steer the ship in the right direction, i.e. insane clarity on your target clientele, active competitor research, and understanding the hidden benefits of your offer.

Clearer you are about the VALUE of your offer, easier it gets to charge a good price for your offer.

 

DAY TWO ASSIGNMENT:

  1. How are you currently being perceived within your industry? (Are you just starting out? Have you already made some ripples? Are you looking to scale?)
  2. What is your competition charging and how can you best price your offer to have an unfair advantage? (Offering higher or lower price is directly related to your perceived value)
  3. Will you offer a payment plan? If so, break it down (Ex. $997 can be broken down into $297 for 4 months).


ACTION STEPS:

  1. Answer the questions above. 
  2. Share your answers in She’s Building Her Empire Communitywith the hashtag #Day2 #IrresistibleOfferChallenge
  3. Tune in at Noon CST to watch the LIVE class on pricing your offer over on my business page.

Remember! Charging high-end prices for your hard work isn’t a far-fetched dream. But you do need to prime your audience enough to invest in you without any hesitation or remorse.

Oct 30, 2017

Welcome to Day 1 of the “5 Days to Your Irresistible Offer Challenge.”

Excited to dive in? I sure am!

Let’s get to it right away.

Day 1 is all about creating an offer that you can sell with absolute confidence and dignity – no sweaty palms, shaky hands or dry throat.

Now creating an offer isn’t rocket science. Anyone who has a little business know-how and willingness to make money can come up with an offer. But creating an offer that RESONATES with your ideal clients and SELLS like crazy is a whole new ball game.  

If you don’t create the right offer at the right time for the right people, you’re leaving your efforts up to chance.

And quite frankly, that’s a total waste of time and money.

After working with clients in various industries and creating my own offers, I’ve created an offer suite that I use to get people hooked, gain their trust and offer ultimate transformation – retaining them as lifelong happy customers.

This offer suite is there to NOT only help you establish yourself as an expert but also to get your perfect person obsessed with your work.

Beware though! You can’t expect to skip steps and have great results! Each offer type has its own time and place in your business journey so you must give them equal importance.


Day 1: CREATING YOUR OFFER

Types of offers:

  1. One time strategy session
  2. DIY Course
  3. Group Experience/Coaching
  4. Your Signature System
  5. High-level Mastermind
  6. Private Mentorship/Coaching

 

DAY ONE ASSIGNMENT:

  1. Write down the most basic yet excruciating pain your perfect person is facing right now. 
  2. How much time does your perfect person (a.k.a. ideal client) need to invest in your solution?
  3. What level of support are they looking for at this specific point in their life and in what form can you deliver it the best? (self-paced, group experience, 1-on-1 coaching/mentorship)

 

ACTION STEPS:

  1. Answer the questions above. 
  2. Share your answers in She’s Building Her Empire Communitywith the hashtag #Day1 #IrresistibleOfferChallenge
  3. Tune in at Noon CST to watch the LIVE class on creating your offer over on my business page.

Creating an offer that’s aligned with your current phase in business, your experience and your goals is the BEST thing you can do to yourself (and your business).

Remember! No step is too small or too big if taken with the right plan of action.  

Can’t wait to see what kind of offer you are going to create with us over the next 5 days!

See you in the Facebook Community!

Oct 28, 2017

"How do we get people to absolutely want to buy?"  At minute 2:10 Stacy talks about return on investment. Stacy explains how providing testimonials and case studies are essential to building credibility and prove that there will be a positive return on their investment. She discusses how return on investment does not necessarily mean a monetary value, but can include the tools and learning experiences.

"What is going to be their return on investment?" At 7:00 Stacy explains how return on investment can vary for different people and programs. She discusses how clear you have to be on what the return of investment will be for your specific clients.

"The structure of your offer..." At minute 8:55 Stacy talks about the 5 key areas of the structure of your offer.  She discusses: what you're selling, how much it will cost, what's in it for you, why you should be trusted and why now. She goes in depth with the 5 key areas and provides examples.  

"Whatever you're selling needs to be believable." At minute 14:40 Stacy talks about making your offer and results believable. She explains how no matter the scale of the results they have to be realistic and not exaggerated.  

New challenge coming up next week - October 30th -- 5 Days To Your Irresistible Offer. We'll dive deep into creating your offer, pricing your offer, solidifying your offer, delivering your offer and selling your offer. Reserve your spot today by going to bit.ly/herofferchallenge

Join our Facebook community, She's Building Her Empire to engage with tons of like-minded female entrepreneurs! 

Oct 26, 2017

Today's guest is award winning author, Maria Dismondy. Maria has a background in early education and has published 8 children's books! Her first book, "Spaghetti in a Hot Dog Bun" has sold over 26,000 copies in just six months. She talks with Stacy about how she became a successful author and how she built her empire.  

"Did people expect you to write a book?" At minute 1:31 Maria explains how writing her first book was not something she had planned. She explains her background in early education and what made her take the leap into becoming an author.    

"How are you doing this?" At 3:25 Maria talks about how she built her empire. She describes starting off in business doing one-on-one coffee dates to share her story and how that has now turned in to consulting.  

"I wish I would have known..." At minute 4:31 Maria talks about how being an author turns you into a business owner.   She goes in to detail about the planning, marketing and execution of a successful book launch.   She also talks about building credibility as an author, which in turns made her a successful business owner.  

"Let's talk about marketing..." At minute 5:47 Maria discusses with Stacy her marketing strategies. She talks about the 'go to' methods she uses and about trying new strategies. She discusses the need to take risks.  Maria and Stacy talk about the importance of having everything in your business look great during a launch because people will be checking out every aspect of your business and what you have to offer. Maria talks about her goals and her virtual book tour, which happens in the 2 weeks leading up to her book launch. They also discuss the importance of building relationship and how it's never too early to start establishing them. 

"3 levels of influencers." At 13:38 Maria describes her 3 levels of influencers and their various launch requirements. She tells Stacy how she's not afraid to do book giveaways, because you will get back so much more in the end.  

"What do you offer.." At 17:56 Maria talks about her various programs to help authors and those who aspire to be authors.    You can check out her free workshop at https://cardinalrulepress.activehosted.com/f/1.She hosts a 45 minute workshop for aspiring authors that takes you n the journey of the different paths of publishing and writing a book. She also discusses the 'why' to writing a book and your next steps as an author. After completing Maria's programs you'll walk away knowing you can take action and know what your first steps will be. Her workshop ends with ideas on sales and provides real life examples about authors who have made money on things other than book sales. Maria also talks about her group coaching service for published authors looking to drive their book sales through marketing.       

"What would be holding someone back?" At 22:31 Maria talks about the two reasons people have been held back. She goes in to details about writing capabilities and people who are not action takers. She talks about the need to be an action taker in order to publish and market a book. "You have to be willing to do some of the work to make money."

"How can people actually make money from this?"  At minute 24:16 Maria explains how to monetize. She talks to Stacy about building her speaking career first and incorporating her book to be a part of that. She encourages other to think out of the box and take your expertise and create a service. She also goes in to detail about creating boundaries and knowing when to say no in business.   

"How did you know when to raise the price?" At minute 26:59 Maria describes how she knew it was the time to raise her prices.   

"Something that really helped me move my business forward..." At minute 29:00 Building a team. Delegation and help get everything done. Having a great team is key to success.  

To learn more about Maria and her books you can find her online on Facebook and Instagram @MariaDismondy. You can also visit her webiste, www.mariadismondy.com to view her upcoming events, book her for speaking engagements and more! A full list of her titles and how to buy them is available at her website. You can also learn more and purchase books directly at www.cardinalrulepress.com

Today's episode is sponsored by HelloFresh. HelloFresh delivers great ingredients and recipes right to your doorstep! At minute 11:49 Stacy talks about her experience with HelloFresh and how simple and easy it was to use. HelloFresh even includes photos so you can visually see your recipe come to life every step of the way.  There's no measuring and no waste and HelloFresh is great for the whole family to do together.    It's super affordable, at less than $10 a meal. To learn more and sign up visit www.HelloFresh.com Save $30 on your first month by using Stacy's exclusive coupon code: EMPIRE30

Oct 19, 2017

In today's episode Stacy talks to us about the 5 things you absolutely need to do before creating your first or next offer. She also gives a sneak peek into her new 5 day challenge, coming up at the end of October!

"Two problems I see..." At minute 2:38 Stacy talks about offer problems and visibility problems when trying to market your offer.

"What are you trying to sell?" At minute 3:28 Stacy explains how to sell your results and not your product. 

"How can we price our product effectively?" At 5:08 Stacy discusses self-worth. She gives examples and goes in to detail about building credibility and becoming your own best case study.

"What's in it for your buyer..." At minute 11:02 Stacy talks about distinguishing between feature and benefits.  

"Why now?" At 13:18 Stacy explains how to create a sense of urgency with your offer. She gives examples and explains the reasons why you should be available to your customers during the offer period.   

Stacy's new 5 day challenge, 5 Days To Your Irresistible Offer, starts soon! At 17:10 she gives a sneak peek in to the topics, including:

  • Creating your offer
  • Pricing your offer
  • Solidifying your offer
  • Delivering your offer
  • Selling your offer

Head over to bit.ly/herofferchallenge to save your spot in the challenge!

In the meantime, come hang out with other female entrepreneur's in Stacy's Facebook Group, She's Building Her Empire. www.Facebook.com/shesbuildingherempirecommunity/

Oct 12, 2017

In this episode Stacy talks about creating your irresistible offer. She also explains what she has coming up in October, including a webinar and a brand-new 5 Day Challenge!

"The number one mistake that people make..." At minute 1:51 Stacy explains the biggest mistake that people make when creating a digital product.   

"Most of the entrepreneurs focus on creating a product or service, instead of creating an offer." At 3:50 Stacy discusses the difference between creating an offer and creating a product or service.     

"Let's talk about offer versus product..." At minute 6:06 Stacy gives examples on how to make your offer more compelling.

"We need to go get a sense of urgency." At 7:35 Stacy talks about creating an urgency to help customers make a decision on whether or not they immediately want your product or service.  

"You could also do bonuses..." At minute 10:53 Stacy goes in depth about bonus offers. She provides several examples and explains why your bonuses need to make sense.  

"Pricing and packaging is a huge thing that makes or breaks your offer." At minute 14:04 Stacy explains how you can show your value with your pricing strategies.  

"Coming up..." At minute 15:22 Stacy talks about what she has planned for the month of October. 

  • 5 Imperative things to do before creating your next offer
  • Pricing and Packaging 
  • A brand new 5 day challenge!  The new challenge start on October 30th and runs Monday to Friday.

Don't miss Stacy's webinar, "5 step framework to your wildly profitable online business" next week. Join us by going to bit.ly/SBHEwebinar 

Oct 9, 2017

In this episode Stacy talks in depth about how her most recent launch went and what she's learned from it. She also gives us a sneak peek into what is coming up in October, including a new 5 day challenge.  

"One of the things I want you to be thinking about..." At minute 2:34 Stacy explains how after two successful launches she thought her third would be easy. However, businesses and teams evolve so fast her and her team ended up with 32 lessons learned from this launch. 

"We're in a different place." At 4:40 explains how having lessons learned is a good thing. Every time you do something is learning lesson for next time. She further tells us how the only time you can fail is if you quit at something.  

"Tracking your numbers is crucial." At minute 5:55 Stacy discusses how important it is to track your numbers, not only during the challenge, but before as well. She gives the specifics on what numbers you should be tracking.  

"The huge decision I ended up doing..." At 10:21 talks about why she decided to launch a DIY program during a launch that was already in progress. She explains the why behind it and how she 'went with her gut' in making the decision. 

"I think the reason this launch is so successful is the offer." At minute 14:27 Stacy talks about having a great offer. She explains that the key to having a successful launch is having an amazing offer.   

"What you can expect this entire month." At minute 15:54 Stacy talks about what she has planned for the month of October. 

  • 5 Imperative questions to ask yourself to create your offer
  • What makes an irresistible offer
  • A brand new 5 day challenge! The new challenge start on October 30th and runs Monday – Friday.

Don't miss Stacy's webinar, "5 Step Framework to Your Wildly Profitable Online Business" on Monday, October 9th. Join us by going to bit.ly/SBHEwebinar. And, don't forget to check out our sponsor this month. FabFitFun is a seasonal subscription box with full-size beauty, fitness, fashion and lifestyle products. It retails for $49.99 but always has a value over $200. Use coupon code "Empire" for $10 off your first box at www.fabfitfun.com

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