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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: May, 2017
May 25, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Do you have a question that you'd really like to ask Stacy? Now's your chance! Today is going to be a really fun episode because she's doing an “Ask Stacy Anything” Show. There have already been a number of questions submitted to her on Facebook Live, so Stacy encourages you to join Facebook Live so that you can have your questions answered right away, on the spot. This may happen again in the future, so if you're interested, make sure that you're in Stacy's Facebook Group, as this is where she'll be telling people about it, ahead of time. Listen in now, as Stacy answers your questions, some of which are really good ones, that she never thought to talk about before.

 

Some highlights include:

  • “So you're basically saying, it may be your thinking that great Facebook Groups are everywhere, so if I try to get them in my group... ” From minute 1:29, Stacy answers Amanda's question about whether it's better for her to use her Facebook Group, or a Fan Page, for Stacy's free challenge.
  • “How many Facebook profiles do you have?” At minute 2:51, Stacey Marks asks about the different profiles that Stacy has on Facebook, for personal or business purposes.
  • “ This is a loaded question that I could do an entire Webinar on.” From minute 4:29, Stacy answers Rebecca's question about getting followers, when advertising for a launch.
  • “Let's say that you are not in the Mastermind and you need everything, okay.” From minute 7:17, Stacy answers Lindsey's question about how much money she needs to set aside to invest in a launch.
  • “ I always market my launches two weeks in advance.” From minute 10:55, Stacy answers Olivia's question about how far in advance to market a launch.
  • “If you're thinking 'Okay, I've seen some of these long Landing Pages' or 'I've seen a sales page that just goes on and on and on'...” From minute 11:49, Stacy answers a question about possible information overload on Landing Pages.
  • “So that is something you'll see from me, coming soon. I'm going to be calling mine workshops because I think Webinar has a really bad...” From minute 15:18, Stacy answers a question about paid Webinars or Masterclasses.
  • “So, Rita, what we do with our programs, our landing pages, is we tested both...” From minute 17:05, Stacy answers Rita's question about being brief vs the long copy.
  • “So the follow-up sequence with the emails are so incredibly important, even if you're thinking 'Oh my goodness, there are so many of these.'” From minute 18:35, Stacy answers a question about the real impact of the After launch Email.
  • “Me specifically, I use Click Funnels for my affiliate links.” From minute 20:13, Stacy answers a question about how to give somebody an affiliate link.
  • “In the space, it is pretty typical that we do a fifty-fifty cut.” From minute 22:37, Stacy answers a question about the right percentage to give someone as a commission for referral purchases.
  • “There are so many free products that you absolutely could get right now.” From minute 27:50, Stacy answers a question from Nicole, about new business owners, trying to grow a list, who don't have money to invest in equipment or software yet.
  • “You know, I had Wordpress and then I moved to Create Our Square Space...” From minute 29:47, Stacy answers Julie's question about whether it really matters which Website Hosting Service you have.
  • “So, a tripwire, what I mean by that is, it's kinda like a sample...” From minute 32:36, Stacy explains what a tripwire is.
  • “So, tomorrow, I have a Webinar which I call The Masterclass and it's seven reasons why your launch could still fail and what you need to do about it.” From minute 33:32, Stacy talks about her Masterclass Webinar.

                   

Links:

For Stacy's Live Masterclass Webinar go to: bit.ly/failedlaunch for the link

May 19, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

While being an entrepreneur you can let your imagination run as wild as you want, but when it comes to launching…there’s no place for assumptions.
However, that’s the mistake 90% of the entrepreneurs make, which leads only to sheer disappointment, fatigue, and failure.
Stepping out of your comfort zone and cultivating growth mindset is crucial to the success of your launch (and your business). However, you cannot expect to hit your goals just by visualizing and meditating about it.
Today is Day 5 of the “Launched in 90 Days” Challenge, now so far we have talked about everything from your launch vision and mindset to finding your perfect person and launching your offer like a pro (by choosing one of the proven launch models).
Today I want you to take a step back from planning your launch and see what costly mistakes other entrepreneurs are making + how these mistakes are affecting their launches (in a bad way).

  1. UNREALISTIC SALES PROJECTIONS – Unrealistic Goals = Setting yourself up for failure. Launching your offer to a list of 100 and expecting to make $100K is wishful thinking that only leads you to an abyss of disappointment.I am in no way saying that it’s not possible to have a profitable launch with a small list, but it’s important to have enough quality leads to convert at a good percentage. 
  2. THE 6-FIGURE ILLUSION – The online 6-figure launch race is contagious and so many good and hard-working entrepreneurs fall prey to it even before they take off. You’ve got to learn to walk before you can run and then fly.To make 100K in 90-Days is not mission impossible but it shouldn’t be your only mission. You may need to have smaller launches to boost your Know, Like & Trust Factor and build up towards a mega-launch. 
  3. OVERCONFIDENCE – Being confident in your abilities is one thing, but neglecting super important aspects of your launch is simply overconfidence. You can’t expect to be a know-it-all, do-it-all kind of person and have a lucrative launch.Get out of your head and go out there to really listen to your dream clients and their needs so buying your offer becomes a no-brainer when you share it with them. Also, look for a support system that’s there for you every step of the way (from pre-launch to post-launch) to keep you from falling off the wagon or feeling uninspired.

 
DAY FIVE ASSIGNMENT:

  1. What are you going to do to avoid these costly launch mistakes? 
  2. Would you be willing to invest your time and money in a system that will help you avoid all of these mistakes with a step-by-step launch process? 
  3. What’s the importance of having sheer accountability for YOU during your launch?

 
ACTION STEPS:

  1. Answer the questions above. 
  2. Share your answers in the FB group with the hashtag #Launchedin90 #Day5 to be entered for a chance to win our contest. (Grand prize valued at $997) 
  3. Tune in at Noon CST to watch the LIVE class in She’s Building Her Empire Community  with an amazing challenge wrap up party (we’re talking challenge winners, raffle and something spectacular that’s coming your way!)

 
I can’t wait to see you in the Facebook Group!

May 18, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

“Stacy, I simply want to package up my expertise in a course or program and launch it, so people can benefit from it. Why is it so hard to do that?” 
This is what I get asked ALL the time. Being a passionate, high-performing and committed woman entrepreneur, you are not shy of putting in the work or showing up in your business.

You’re not even scared of learning new things and trying something different.
But it all has to make sense, doesn’t it?
I mean you can’t keep jumping from one plan to the next, following 100 different “Signature” systems (as every expert has got one)…leaving you more confused than ever before.
You hear them say…
Webinars are the fastest track to build rapport and sell your product…
And then you read that webinars are dead. Because apparently, Master-class is the new “webinar.”
But then challenges are the easiest way to launch your product…
So what about the video-series or Bootcamp style launches?
So many options. So many expert opinions. So many unanswered questions.
This is the reason so many of you just sweep the thought of launching your own info-product under the rug, as not everyone has the luxury to spend tons of time, money and energy only to see little to NO results.
So today, let me share with you 4 simple launch models.

 

  1. Challenge Launch – Create a 5-Day challenge (just like this one), spend 2-3 weeks on promotion and then tie in a sales sequence to pitch your offer in the end. 
  2. Webinar Launch – Promote for 2-3 weeks, go live with your webinar and pitch your offer live and then have a sales sequence in place to pitch your offer to the people who subscribed (Whether they attended the webinar or not). 
  3. Video Series / Bootcamp – Break down your topic in 3-5 videos and build anticipation as you release them once every few days with the last one being a pitch to your offer and then follow up with a sales sequence. 
  4. Facebook Live – The easiest way, start with daily Facebook lives to build authority and then pitch your offer directly, boost your viewership through ads. 

 
How do you choose one for YOUR launch?
Well, here’s a rough criteria.

  1. How much authority do you have within your niche right now?
  2. What’s the urgency of your offer?
  3. How much time can you devote to this launch?
  4. What does your audience prefer based on their lifestyle, free-time, and personal choices?

 
DAY FOUR ASSIGNMENT:
Which launch style are you going to choose for this launch?
 
ACTION STEPS:

  1. Answer the questions above. 
  2. Share your answers in the FB group with the hashtag #Launchedin90 #Day4 to be entered for a chance to win our contest. (Grand prize valued at $997) 
  3. Tune in at Noon CST to watch the LIVE class in She’s Building Her Empire Community .

 
Remember! There’s NO one way of doing things.
There’s only YOUR way.
So pick the launch model that best suits your and your ideal clients’ lifestyle and preferences.

See you in the Facebook Group!

May 17, 2017
Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.
 
The E-learning industry is expanding by the day. There’s no denying that. 
But only a handful of entrepreneurs launch and market their product, course or program the right way.
Now that’s shocking, isn’t it?
But why is that so?
Why create something only to let it collect dust on your digital shelf?
Why not shout at the top of your lungs telling the world that your course or program exists?
“Because it doesn’t solve a specific problem.” That’s why.
When your course or program (even if it’s just an idea for now) doesn’t present a unique solution to an existing problem, it does more damage to your time, energy and money than you can think of.
You put in so much hard work and tons of time to create something… in hopes that it will fly…only to realize later on nobody wants it.
And where does this all lead?
   Low self-esteem
   Self-doubts and Remorse
   No cash in the bank
DESPITE having a product, you feel ashamed to share it with your audience, and even if you share it, you don’t feel as confident as you should.
Why?
Because you know that it probably isn’t what your ideal clients truly need.
So today, we are going to get this piece of the puzzle right.  
 
It all starts with your perfect person. The ONE person who’s looking to get help from you.
You can’t go into course creation or launch mode without getting crystal clear about that ONE person. You need to know this person from the inside out – their likes, dislikes, what excites them the most and what keeps them up at night.
Unless you know who that person is and how you can help them, there’s no point in launching.
Note, that this person must be somewhere around you. You just need to talk to them specifically (instead of generalizing your message). 
 
DAY THREE ASSIGNMENT:
  1. What is the problem that your perfect person thinks they have? And, what do you think is the actual reason behind their problem? 
  2. Hypothetically, if you were to take away all of their pains and problems, what would their life look like an in a problem-free world? 
  3. Keeping in view your knowledge and expertise, what solution would you present to your perfect person that will ease their pain and solve their problem?
 
ACTION STEPS:
  1. Answer the questions above. 
  2. Share your answers in the FB group with the hashtag #Launchedin90 #Day3 to be entered for a chance to win our contest. (Grand prize valued at $997) 
  3. Tune in at Noon CST to watch the LIVE class in She’s Building Her Empire Community.
 
Remember, niching down or honing in on your target audience doesn’t mean that you’re missing out on a larger set of people. It just means that you are focusing on the RIGHT set of people (no matter how small or huge it may be), one who’s not there to get entertained, but to BUY from you as they need you right at this moment. 
 
See you in the Facebook Group!
May 16, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Although my signature program is called “The Profit Mastermind”, business is not all about profits, is it?
Well, I know that as responsible and impact-making entrepreneurs, we’re in business to make money so we can bring about a positive change in the world – all while living a deeply fulfilling life ourselves.
But restraining our thought and goal-setting process to just money is a grave injustice to our dreams, desires and God-gifted abilities to help others.

So when it comes to packaging up your ideas into one fine offer and putting it out in the world (a.k.a. launching), you shouldn’t keep your focus ONLY on SALES.

Because the more concerned you are about your numbers (instead of the overall impact you are making), the more those numbers will evade you…to the point that it almost becomes a never-ending episode of “hide & seek.”
When your sole motivation is your rising or declining numbers, you will act from a place of scarcity during your launch instead of a place of abundance, and that creates a no-win situation for you and your audience.

For a successful launch, you need to have the mindset of a leader. One that:

  • Radiates your true energy out in the world in a confident way
  • Knows that sales numbers have nothing to do with your value or worth
  • Enables you to share your very best with the world even when you don’t feel like it
  • Lets you claim your brilliance and encourages you to stay on track to make your mark in the world


Once you’re mentally prepared to slay your fears as they emerge, willing to look beyond numbers and gauge the real impact of your launch, and have a buddy by your side cheering on you as you move forward, sales numbers automatically fall into place.  
 
DAY TWO ASSIGNMENT:

  1. Take a moment and look deep inside of you. List down all the fears that are possibly holding you back from having a successful launch.  
  2. What will make you feel abundant during your launch? Apart from the sales numbers, set tangible goals for yourself and savor the moments when you achieve them (e.g. Increased list size, social proof, appreciation, engagement and activity, impact made, etc.)
  3. Launches don’t have to be an uphill battle. Who is the one person you want by your side during your launch to keep you accountable and celebrate your wins no matter how small they are? 

 
ACTION STEPS:

  1. Answer the questions above. 
  2. Share your answers in the FB group with the hashtag #Launchedin90 #Day2 to be entered for a chance to win our contest. (Grand prize valued at $997) 
  3. Tune in at Noon CST to watch the LIVE class in She’s Building Her Empire Community.

 
Listen up, I’m going to show you how you can launch in 90 days but I can't force you to achieve spectacular results, so I need you to step up and do the work.

See you in the Facebook Group with rest of the challengers!

May 15, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Has this ever happened to you?
An idea sparked in your mind. Light-bulb moment. Goosebumps all over your body just by thinking of the impact it’s going to have. You fervently start working on the idea as it seems to be everything you’ve ever dreamed about. You do some basic research, create a plan, set goals and dates…you’re basically right on track to turn it into a living reality…and then it all dies.

 

The burst of flame. The motivation. The dream. All those rough outlines, plans and deadlines start to haunt you. Even when you force yourself to work, you can’t do it. You find yourself coming up with new excuses every time you even think about it. It’s like all of a sudden you’ve lost your interest in that “passion” project and it all turns into a forced task. So you just leave it…unfinished…
test - Stacy, this is what I see so many entrepreneurs doing when they decide to create an online product or program and launch it.


They go into the product/course creation or launch mode with full force…only to feel bored or get sidetracked after a little while. But if you’re serious about your online business (and the dreams associated with it) and are committed to making it work, then you can’t afford to fall prey to this cycle of gloom & doom, can you? And that brings me to Day 1 of the “Launched in 90 Days” challenge.

A launch without a vision is just a series of tasks that you HAVE to do no matter what. If you don’t have a driving force behind your launch, it can turn into a messy business experience…leaving you more frazzled than before.
With a clear vision in sight, even the toughest tasks get done like a breeze. Because now you are well aware of the importance of each milestone and the change it’s going to bring.
So let’s take a look at today’s assignment, shall we?
 
DAY ONE ASSIGNMENT:

  1. How much income are you hoping to bring in through this launch? 
  2. How will this launch help you impact your audience on a larger scale? 
  3. List 3 ways your launch will help you become an authority in your respective industry. 
  4. What kind of lifestyle changes do you see this launch bringing about for you?

 
ACTION STEPS:

  1. Answer the questions above. 
  2. Share your answers in the FB group with the hashtag #Launchedin90 #Day1 to be entered for a chance to win our contest. (Grand prize valued at $997) 
  3. Tune in at Noon CST to watch the LIVE class in She’s Building Her Empire Community.

 
You can do ANYTHING you set your mind to, so stretch your imagination and dream BIG.
There’s no reason you can’t achieve what you’ve not achieved up until now.

See you in the Facebook Group!

May 9, 2017

If you're having some difficulty understanding the difference between your real value and the price that you're charging, you will really gain a lot from today's show. Stacy's guest, Bob Burg, is a best-selling author and a speaker. He has written a number of books on sales, marketing and influence and today he explains the importance of knowing this, as well as giving you a lot of other, really valuable advice. Listen in today, to what Bob has to tell you about knowing your true value and also about giving value to others.

 

Bob's total book sales have already reached over a million, with the book The Go Giver having been particularly successful. Stacy says that even if you take away only one golden nugget from Bob on today's show, it's going to really be worth listening to, so tune in now, to hear what Bob has for you.

 

Some highlights include:

 

“Sometimes, with entrepreneurs, there's a tendency to under value yourself.” From minute 1:45, Bob talks about price and value and why it's so important to understand the difference between the two.

“The basic premise of The Go Giver is simply shifting your focus from getting to giving.” From minute 2:12, Bob talks about shifting your focus from getting to giving.

“We should absolutely trying to please others, and as a result, we profit.” At minute 2:47, Bob explains how pleasing others ties into our human nature, as well as into pre-market economics, so we will naturally profit, as a result.

“Let's talk about the difference between price and value, because understanding it is what allows us to charge what we should be charging. From minute 3:16, Bob explains about charging what you should be charging and feeling great about it.

Price is finite, but value can be both concrete, in terms of that $5000 saving, but it can also be conceptual, in terms of the peace of mind that she's providing.” At minute 5:27, Bob explains the difference between price and value, as in the example that he used.

“ In a free market exchange, the main characteristic of such an exchange is that both parties, the buyer and the seller, come away from the transaction better off.” From minute 6:17, Bob explains the basics of The Law of Value.

“When you sell on high value, you're a resource.” At minute 6.59, Bob explains about selling on high value.

“Sometimes it's so great to work with a coach.” From minute 7:59, Bob explains about the value of working with a coach.

“Someone gave me some advice that changed the whole way I did business.” From minute 9:20, Bob talks about the advice that changed the way he did business.

“So many people think that selling is about trying to convince someone to buy something they don't want or need.” From minute 11:48, Bob talks about common misconceptions about selling and sets things straight with the truth about it.

“In other words, it's the lack of emotional attachment.” From minute 13:45, Bob explains about emotional posture.

“Asking if something will make money, like you said, is a great question, it's just a bad first question.” From minute 19:08, Bob explains why asking if something will make money is a bad question to ask first.

“If it will serve, the money will be a result.” At minute 21.03, Bob talks about serving as a priority.

“We always have to realise that we operate unconsciously, based on our own unconscious beliefs.” From minute 22:20, Bob talks about our unconscious beliefs and how they can affect our views about others.

“If it's a matter of an actual coach that we're hiring...” From minute 23:30, Bob and Stacy explain what you should look for in a coach.

 

Links:

Bob's website: www.thegogiver.com

May 2, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

We are wrapping up from the live event we had last week! I have some lessons learned from my live event that I wanted to share with you. The event was great, but I can always improve, so we look at every possible way to make that happen each and every time.

 

One thing I’ve learned about myself is that I think I lose my voice, not because I am speaking, but because I am stressed. I have lost my voice 4 times this past year, and it’s almost always because I am under stress. I knew I had to see if I could control this better because this isn’t a normal way to function. So, let’s start there and I’ll share with you some of the takeaways from my most recent live event.

 

Episode Highlights:

“I wasn’t doing my normal water intake or taking my multi-vitamins, and I didn’t exercise”……….at minute 4.10 Stacy talks about the physical conditions surrounding her stressful times when she lost her voice and the things she realized when she looked back.

“We have our opinions, but I also made sure we did a survey”……..at minute 5, Stacy talks about how she has constantly surveyed her audience throughout her business, but it’s a little more personal when she surveyed her live event attendees.

“The event was profitable and most live events are not.”…….at minute 7.30 Stacy talks about how much her first event ended up costing her and the steps she took in year 2 to make sure she was profitable. Sticking to the budget this year helped her profitability this year.

“People are waiting to hand over their credit card.”…..at minute 9.0 Stacy talks about how you must craft a great offer for your audience. They want to buy from you and have you help them learn more and put into action what you just taught them. So always have a great offer for a follow-up product.

“I was able to pre-sell something to my audience.”…..at minute 9.20, Stacy talks about how pre-selling a product that wasn’t even launched yet, has helped her craft her next product.

“There’s no resting right now.”…….At minute 10.30, Stacy talks about how even though everyone told her to get some rest after her live event, she’s working on a new 5-day challenge that starts next week! She’s helping people plan, launch and sell out your first digital course.

“We can make more money, but we can’t make more time.”……at minute 12.21, Stacy talks about how you should look at doing a group coaching program even if you make tons of money doing one-on-one coaching. The reason is because you run out of time to help all the people that follow you and need your help. Group coaching allows you to reach more people.

 

Resources:

bit.ly/herlaunch - 5-day challenge for your 90-day launch plan

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