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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: August, 2017
Aug 31, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today, I am excited to bring to you a live Q&A all about Product Development. One of the greatest benefits of our online community is that we can share our experiences and inspire one another to start something amazing. You have an idea, but together we can get you to a product. Your people will love it, and they will love helping you reach your goals on the road to success. It’s never too late to start something, so why not start here?

This week and next, I will also be posting interviews with experts on my Facebook fan page. These experts will inspire you with their digital marketing mastery, and easy to apply tools that you can use in your own business. Make sure to post your questions in the comments, and stay connected as we begin the “Launched in 90 Challenge” this September!

Show highlights:

  • You want to create a product that you already
  • How you can go from idea to product.
  • You don’t always have to spend money to make money.
  • The inherent dangers of comparison.
  • It’s never too late to launch your own business.
  • Launched in 90 Challenge starts in September.

Links:

Get on board with the Launched in 90 Challenge!

bit.ly/launchedin90challenge

Don’t forget to join and comment on the Facebook Group.

https://www.facebook.com/stacytuschl

Aug 24, 2017

Today we continue our August series about creating digital training products. Next week, we wrap up the series with a Live Q and A. Today we’re talking about the 5 Steps to Creating Your First or Next Digital Product.

 

  1. Assessing Your Expertise - most entrepreneurs have multiple areas of expertise, so it’s important to narrow down your focus to the things that people already coming to you for. This will make it easier to sell the course. You also can get feedback from others to find out what we are really good about.
  2. Market Research - check out what your competition is doing. It’s important that you know what other people are doing in their email funnels, their membership sites, etc. You want to be better, not just cheaper.
  3. Pricing and Packaging - price your product too low and people will think you aren’t at the level they need from an expert. The flip side is to price your product too high - don’t price yourself out of the market. Either end of the spectrum can be devastating to your business. Either be in the fair market value range or go with premium pricing.
  4. Beta testing - everyone should beta test before you launch to the public. You will gain so much information from the beta test and it will help you tweak your course. Then you can relaunch at a higher price point after beta testing. Do not do a beta test for free. Do not feel guilty about charging for your beta test. You don’t want opinions from people who have not paid for your product. Having them pay for beta testing makes your testers invested in your product.
  5. Get some testimonials and re-launch - make the tweaks from the beta testing results and then you can charge a higher price point. Keep a file of screenshots of any compliments you get from your users/clients.

 

How to Plan, Create and Launch Your Digital Product in 90 Days is a challenge that will be open soon and you can jump in and join us to get your course launched. In the meantime, you can grab the Ace Framework that shows you how your social media can be used to turn your leads into sales. You can get access to that at bit.ly/aceframework

 

Sept 11-15 is a week of daily FB lives again to get the challenge started. So please join us, even if you went through the last challenge!

Aug 17, 2017

Last week I was in Laguna Beach, California, with my Mastermind, where I go every ninety days. It's a really great way to refresh and recharge and it was exactly what I needed, so I'm really excited to be back today!

Today, we're talking about creating a Product Suite that will increase your customer's lifetime value. What is a Product Suite? It's that customer journey. A few years ago, before I had a digital product, I went to a Brendan Burchard Event and there they taught us to charge what you're worth and not to undervalue yourself. I totally agree, but I also think we have to be realistic here and realize that people won't just jump into a two thousand, a four thousand, or a ten thousand dollar product after they find you for the first time. It's a lot easier to convert when you have a customer journey.

Today I want to share with you something that I have done, since then. I've come out with a customer journey with a couple of things that we're going to talk about today. Listen in to find out what it's all about.

Show highlights:

“So, first of all, you have to have free content.” From minute 2:11, Stacy explains the necessity for having something completely free in your Product Suite, that would be worth paying for.

“After the free offer, a really great place to start is an Introductory Offer.” From minute 2:47, Stacy explains that an Introductory Offer could be worth anywhere between $7 and $97. It's a great way to sample your products, or what you're like to work with, before they may jump into a huge $10 000 program, or whatever you have to offer.

“After Introductory, I would head towards more of an intermediate type of offering.” From minute 3:14, Stacy explains that an intermediate type of offering would be anywhere from $197 to $997. There's a huge range, here, but your own range needs to make sense.

“After that is the Premium Offer.” From minute 3:46, Stacy explains that the Premium Offer would be anywhere from $1997 to $5000, or even $10 000.

“And then the Exclusive Offer is this high priced, high ticket offer.” From minute 3:59, Stacy explains the value of this Exclusive Offer. The price point on this could be $10 000 to $100 000.

“You want to start with the end in mind.” From minute 4:43, Stacy explains that you shouldn't start with the freebie, or it may not lead to the Introductory and then you may have just a random product that doesn't really make sense.

“I have had, in my head, my Exclusive Offer, for a long time.” From minute 5:06, Stacy explains how to create an Exclusive Offer. She's always wanted to post her own Mastermind, and so she knows that all her offers will lead in that direction. It won't be something for the masses. It will be something much smaller and more intimate, so you only want the select group that will accept your price point. You need to be thinking about where you're heading and where you'll be taking those people- and what's the biggest ticket price that you could possibly have.

“After we have that Exclusive Offer, I want to know what is your Premium Offer?” From minute 6:42, Stacy uses herself as an example, to show what you can do as a Premium Offer.

“So the Premium Offer leads very nicely into the Year Long Offer.” From minute 7:18, Stacy explains that you need to make sure that your Premium Offer leads very nicely into the Year Long Offer and that yours makes sense to do that. You want to continue that customer journey and continue increasing the lifetime value of that customer.

“Then the next point is the Intermediate Offer.” From minute 7:58, Stacy explains that for her, the Intermediate Offer is more of a DIY online course. You don't have to have three different products or digital programs. It could be three different levels, where one is a DIY, one is a Group Coaching Program and one is a smaller, intimate Mastermind and it's still one product.

“Tripwire isn't a word you would use internally.” From minute 8:59, Stacy explains about the Introductory Offer and she cautions you about using the word 'tripwire' when talking to your customers. She also explains about using the stuff that you already have, to create this.

“Let's go from free all the way up to exclusive and let's decide does this really lead from one to another.” From minute 11:40, Stacy talks about making sure that your one product leads to the next one. Does your freebie make someone want to buy your introductory offer? And does that offer make them want to work with you more? Is everything in alignment and does it feel like it should if you're on a customer journey? Think about the one person who really wants to continue to work with you. Think about how you can serve them and keep them wanting to come back.

Links:

Go to bit.ly/Aceframework to get Stacy's Ace Framework, completely free.

Stacy is doing another Challenge in a couple of weeks, so stick with her to check it out!

Aug 10, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

I'm heading out to James Wedmore's Mastermind this week, so I'm really excited, as this is always something that I really look forward to. I go on a trip like this every ninety days and it really helps me to sit back and take in the big picture. This particular Mastermind has helped me to have a truly big breakthrough and so, next week I will be talking about my own Mastermind that I will be hosting, along with a few other female entrepreneurs, next year. I will also be talking about product development, or your product suite next week and I'm really going to dive in deep, so make sure to listen in.

Today, we're talking about assessing your product and really making sure that it is something that you should be putting out there and that it really is something that people are actually going to want. Listen in, as I'm going to explain five things to you now, that you really need to know before you create your product, to make sure that you create it the right way.

Show highlights:

“So, first of all, it is stay in your lane.” From minute 2:10, Stacy explains what she means, when she talks about staying in your lane. If there's something that you're really good at, there's really no reason not to be doing it online.

“Number two- Speak to the old you.” From minute 3:31, Stacy explains that we often forget how incredibly smart we are, in what we are doing and she reminds you that you were not always that way. You also struggled to learn these tips, tools and strategies and what is very normal and natural for you right now, was not so a few years ago. You need to take a step back and break it down until it's really super, super simple. Make sure that you're not teaching over people's heads.

“Now, number three, clarify the end result.” from minute 4:42, Stacy explains that any time that you sell something, there has to be a problem- and then you have the solution for it. You need to be crystal clear about what you're actually promising to people. You need to be clear about the features and characteristics of what you're offering and what people's lives are going to feel like when they complete your program.

“Now, number four is running a Beta Test.” From minute 5:34, Stacy explains what you can do, before you actually launch to the public. You can go to people who may want to buy it at a cheaper price point, or for some other bonus perks, to help you to create your product from scratch. This will be incredibly valuable for you to get to know what you really need before you launch your product to everybody. Stacy explains that people really need to pay for these Beta Tests, otherwise they will not be fully committed- even if it's a really nominal amount.

“So number five, refine and optimize.” From minute 8:25, Stacy explains that this is really important. Entrepreneurs often get excited and just want to move on to the next thing, but refining and optimizing what you have already done will help you to get better results. If you have even just one person buy your product, you know that it will convert and you just need more visibility or eyes on your product and you can continue to scale whatever you are doing. Stick with what's already working and continue to tweak.

Go to bit.ly/aceframework to get Stacy's free Ace Framework, which is all about gathering leads on social media and turning them into customers.

Aug 3, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

[Why should we create an online course. Showcase statistics, case studies, etc -- build a case of all the whys and what people are doing - people who give public knowledge about their launch numbers, etc -- scalability, not trading your time for dollars]

Poll:

  • Appreciate the benefits as the business owner:
  • Stop trading your time for dollars.

  • Scale your business -- serve more people ----Allow others to learn at a much more affordable rate in a DIY or group setting --- my 1:1 rate right now is $2k/month not everyone can afford that but they can learn in a program like her marketing lab for a fraction of the cost and still get access to me.

  • Passive income - Make money while you sleep.

    I want to share with you a quick story….

    Almost 2 years ago, I kept getting asked by business owners time and time again, “How do you get so much done?” I would meet with women at a coffee shop and explain my Google calendar system, I would have women over to my home to share all of my productivity tips and quickly I realized there were so many business owners who needed to get more done, but wasn’t sure how to best maximize their time. Cue, online course! I quickly realized I needed to create a training that didn’t subject me to my time and that someone could do on their own. I knew there were more people that needed this training, and I hadn’t even begun to grow my following, so guess what I did? I reached out to someone else who had a following. We agreed to split the earnings 50/50 and we launched my first online course. Little did I know this would be the start of a great new beginning, and we brought in $11,000 our first launch.

    So, if you have been saying to yourself defeating thoughts such as:

    “I could never create an online course, I don’t have a following yet” or “I could never create an online course, I don’t have any expertise,” let me just silence those thoughts right now!  Creating an online course is as simple as taking a question you are asked frequently, breaking it down into a step by step solution and sharing it with others!

    (And yes, this exact course I have mentioned still exists and is now the course I include as a BONUS in most of my course launches because I know it is essential to maximizing your time in both life and business).

 


So, by the time you have reached this point in the blog, I am sure you are ready to get at it and create your first digital product, so I don’t want to keep you any longer. If you want to learn more in-depth about digital products, don’t forget to watch the replay of my training today here.

SUBSCRIBE TO SHE'S BUILDING HER EMPIRE!

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