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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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Now displaying: October, 2016
Oct 31, 2016

Patrick J. McGinnis is a venture capitalist and private equity investor who founded Dirigo Advisors, after a decade on Wall Street, to provide strategic advice to investors, entrepreneurs, and fast growing businesses. In this capacity, he has worked in a range of settings, from building startups from the ground up in Silicon Valley to acting as an expert consultant to the World Bank in Latin America, Africa, and the Middle East. He is the author of “The 10% Entrepreneur,” published by Penguin Portfolio Books.

In this episode, Patrick and Stacy discuss getting into entrepreneurship the right way, which doesn’t always mean going in all the way from the very beginning.

Some highlights include:

“I lost my faith in the idea of working for big, safe companies.” At minute 1:00, Patrick talks about the event that made him decide to go into business for himself.

Diversify your career. At minute 3:00, Patrick talks about his book “The 10% Entrepreneur” and why he believes you should run a business part time alongside your day job.

No one wants to tell you about the entrepreneur who went in debt and then failed. At minute 8:00, Patrick talks about who living out of your savings — or even worse — living off of credit cards — is a terrible idea.

Work-life balance is flexibility. At minute 16:00, Patrick talks about why, even though as an entrepreneur you’ll never accomplish everything, having a balance is key.

“I’m used to doing grunt work.” At minute 20:00, Patrick talks about learning to delegate.

Ways to contact Patrick:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Oct 28, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we’re going to be talking about the three steps that are really important when you are delegating. It’s not as simple as giving someone a list of things to do and they will magically have it delivered to you within 24 hours.

Some highlights include:

The first step is getting clear and organized with what you need to happen. If you don’t know what needs to get done, how is the other person you are trying to hold accountable supposed to know? (minute 1:00)

The second step is communicating with the person you are delegating with. You need to make sure you give them an opportunity to ask any questions before agreeing on it. Don’t make it one sided. (minute 3:00)

The third step is the follow up. When you come to an agreement, actually follow up at the time it’s supposed to be complete if you haven’t heard or received the completed project. Need some tools for keeping track and following up? At minute 4:00, I talk about the tools that I use.

Resources:

My Book:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Oct 26, 2016

Melissa Dawn is Coach & Founder OF CEO of Your Life.

Success comes in different flavours. As a life and business coach, Melissa helps entrepreneurs build a business that reflects their values and creates the lifestyle they crave. Her specialty is helping people transition out of their day jobs and into building businesses they are orgasmically joyful about. She left her successful career as a VP and an award-winning specialist in business and marketing because she wasn’t fully satisfied with just creating successful products, marketing campaigns and surpassing sales objectives, she wanted to be of greater service to others to help business owners build and run businesses not just with their head but by tapping into their heart and gut as well.

Melissa is a regular contributor to the Huffington Post and Entrepreneur.com. She is also a certified coach and trained energy practitioner. Her CEO of Your Life coaching program attracts professionals and entrepreneurs from around the world.

In this episode, Melissa and Stacy discuss how to navigate the balance of starting a business while you’re still working a job. When is the right time to go into the business full time?

Some highlights include:

“I just can’t do this anymore.” At minute 1:00, Melissa talks about why she quit her day job when she was first growing her business even though she wanted to make some extra money before jumping in full time.

Find where your people are hanging out and go there. At minute 8:00, Melissa explains why she could live off of LinkedIn alone and have a very good income.

Every Sunday, schedule your week out. At minute 10:00, Melissa talks about why having a plan is the secret for finding your work-life balance.

“If you can outsource it cheaper — do it.” At minute 13:00, Melissa talks about why she delegates a lot, including the cleaning of her house.

“There’s not someone who knows everything.” At minute 17:00, Melissa talks about the benefits and challenges of entrepreneurship.

Ways to contact Melissa:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Oct 24, 2016

Vidal Cisneros Jr. has keynoted conferences and held author book talks with an inspiring message of perseverance. Vidal’s story has been featured in, The Huffington Post, The Good Men Project, NBC’s “The Morning Blend,” and in Chicken Soup for the Soul. Vidal is a contributor for Chicken soup for the soul. Vidal also hosts a top-ranked iTunes podcast which features TEDx speakers, best-selling authors, and world renowned consultants.

In this episode, Vidal and Stacy discuss what it takes to battle through significant obstacles and why you absolutely can do it.

Some highlights include:

“I was lost.” At minute 1:00, Vidal talks about deciding to leave his stagnant career in construction and hiring a mentor.

No matter what happens in life, you can get through it. At minute 4:00, Vidal talks about making it through divorce, foreclosure, and bankruptcy all at the same time.

“I 100% believe it is a myth.” At minute 10:00, Vidal talks about why he believes work-life balance doesn’t exist. He also shares some thoughts on making sure your energy goes into the right avenues.

Outsourcing is so important. At minute 17:00, Vidal talks about why you need to take away the things that deplete your energy.

“I love serving others and helping people when they need it the most.” At minute 19:00, Vidal talks about the things he loves about being an entrepreneur as well as the challenges that come along with it.

Ways to contact Vidal:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Oct 21, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

I’ve recently been working on my media kit, and while working on it I’ve been thinking a lot about credibility. Of course we need credibility, but are we too focused on it? Today we’re going to be digging deep on this topic.

Some highlights include:

Credibility is all about someone else saying you’re amazing. Think about it. What would make you more likely to work with me? Would you do it because I said I’m amazing? Or would you rather hear that I’m amazing from one of my clients? (minute 1:00)

There was a time where I was very focused on winning an award with my dance studio. I wasted a lot of time working on winning an award that nobody cares about, and I lost. I should have been focused on gaining more customers. (minute 2:00)

Most people who go to your website won’t leave the home page. Anything that you want people to know about you, put on the home page. (minute 5:00)

Share what you need to be sharing with everyone because you never know when someone might be hearing or reading you for the first time. (minute 7:00)

You can leave out what you aren’t good at. Don’t lie, but don’t talk about what you’re not good at. You wouldn’t invite me over to your spotless kitchen and tell me your bedroom is messy. (minute 9:00)

Resources:

My Book:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Oct 19, 2016

Chris Guillebeau is a writer, traveler, and entrepreneur. In 2013 he completed a 10-year quest to visit every country in the world before his 35th birthday. Every summer in Portland, Oregon he hosts the World Domination Summit, a gathering of creative, remarkable people. His new book, “Born for This,” will help you find the work you were meant to do.

In this episode, Chris and Stacy discuss building a business that truly fits the life you want to lead and some of the options that you have. You don’t need your business to reflect anyone’s ideals but your own!

Some highlights include:

“I was 19, and I didn’t want to work for anyone else.” At minute 1:00, Chris talks about jumping into entrepreneurship because he wanted to work but didn’t want a boss. He also talks about how his career has evolved since that time.

People have different learning styles. At minute 8:00, Chris talks about why a formal mentorship might not be the best strategy for every person starting a business.

Have a healthy life and do work you love doing. At minute 10:00, Chris talks about why work-life balance is a great thing to strive for but might not exist in exactly the ways we think of because the term has been co-opted by corporations.

“I don’t have any desire to have a lot of employees.” At minute 15:00, Chris talks about why he keeps his team small and how they are able to put on World Domination Summit by adding a team for that event only.

Forge your own destiny. At minute 20:00, Chris talks about why he loves being an entrepreneur and the challenges that come along with it.

Ways to contact Chris:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Oct 17, 2016

Kate Swoboda (a.k.a. Kate Courageous) is the author of the Courageous Living Program, founder of the Courageous Living Coach Certification, and creator of YourCourageousLife.com, where she defines courage as feeling afraid, diving in anyway, and transforming. Her approach combines straight-shooting, pragmatic wisdom with playfully poking at self-imposed limitations of who you are and what’s truly possible for you.

Kate was deemed one of the top 50 bloggers making a difference in fitness, health, and happiness by Greatist. She’s written for Entrepreneur, The Intelligent Optimist, The Daily Love, ProBlogger, MindBodyGreen, Lifetime Moms, and has been breakout session speaker at the World Domination Summit.

Her first book with publisher New Harbinger will be on shelves in 2017.

In this episode, Kate and Stacy discuss what it takes to build a business that works for you and why you shouldn’t jump into it too quickly.

Some highlights include:

“Where do I sign?” At minute 2:00, Kate talks about why being a business coach had always appealed to her and how it transformed from a hobby into something much more substantial.

“Fearless is a myth.” At minute 6:00, Kate talks about creating habitual courage.

You have to build yourself a runway. At minute 9:00, Kate talks about the dangers of quitting your job too early.

“It depends on how you like to work.” At minute 17:00, Kate gives her perspective on the work-life balance debate and how she schedules her time.

Keep your eyes on your own paper. At minute 27:00, Kate talks about not comparing yourself to other business owners because you don’t know what’s behind that business.

Ways to contact Kate:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Oct 14, 2016

Linda McMahon is the co-founder and chief executive officer of Women’s Leadership LIVE. Her company uses live events and ongoing mentorships to educate and inspire women to launch and expand their own businesses, advance their careers toward executive roles, and pursue opportunities for leadership in public service. Linda is also a co-founder and former chief executive officer of WWE — on the New York Stock Exchange as WWE. She stepped down as CEO in 2009 to run for the U.S. Senate and was the Republican nominee to represent the people of Connecticut in 2010 and 2012. As CEO, Linda helped grow WWE from a modest, 13-person operation to a publicly traded global enterprise with more than 800 employees in offices worldwide. Linda has been widely recognized as one of the country’s top female executives and for her numerous philanthropic contributions including the company’s “Get R.E.A.L.” educational and literacy programs and The Make-A-Wish Foundation recognized WWE as a top wish granter.

In this episode, Linda and Stacy discuss her event Women’s Leadership LIVE and what you need to know about hosting a live event.

Some highlights include:

“Our conference is called a different conference.” At minute 2:00, Linda talks about her upcoming Women’s Leadership LIVE event in Salt Lake City, Utah that runs from October 13-15. You will learn about a number of the amazing things that will be going on.

“Our 30-minute appointment turned into a four-hour session, and I said ‘I want in.’” At minute 7:00, Linda talks about the women she partnered up with to create this event and how it all came together.

Use social media to your advantage. At minute 13:00, Linda talks about the social media strategies that they’ve used to promote the live event and attract attendees.

It takes a team to put together a live event. At minute 14:00, Linda talks about the main team that planned her event and all the additional employees that will be on hand during the event.

Underpromise and overdeliver. At minute 17:00, Linda talks about how to treat your attendees so that they stay connected after the event.

Ways to contact Linda:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Oct 12, 2016

Dana is a mother, author, business & content strategist, coach, podcaster, and blind spot reducer. Dana is the author of “Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro,” and the founder of the Boss Mom Movement. She serves Boss Moms who yearn for more time and less guilt when it comes to building their business and raising their family by providing the tools they need to get more out of their content and business without sacrificing their family goals.

When she is not creating new courses or building new strategy tools for creative entrepreneurs, she can be found chasing her son on the beach, watching her daughter take her first steps, or thinking of the next fun new family adventure.

In this episode, Dana and Stacy discuss how you can handle a growing business at the same time as building a family.

Some highlights include:

“I spent the first year not knowing what on earth I was doing.” At minute 1:00, Dana talks about immediately getting pregnant after starting Boss Mom, how she made it through that first year, and what her life has been like ever since.

“I’m okay with shouldering the risk of my decisions.” At minute 11:00, Dana talks about being decisive and why people call her an “action coach.”

Before you hire a coach, you need to be ready for them. At minute 18:00, Dana talks about hiring a coach at a time when she just wasn’t ready to fully utilize the coach’s wisdom.

The idea of balance is exhausting. At minute 24:00, Dana talks about why she doesn’t even think about work-life balance. Instead, Dana thinks about conscious integration.

“I get to do whatever I want.” At minute 29:00, Dana talks about what she loves about being an entrepreneur and the challenges that come with that career choice.

Ways to contact Dana:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Oct 10, 2016

Katie Krimitsos is the Founder of Biz Women Rock, a community and education provider for business women around the globe who want to grow their companies. Her podcast Biz Women Rock provides personal business interviews, pertinent topics, and actionable information that help her community thrive in their businesses. And her online courses help women in all aspects of building a successful company. Simultaneously, Katie and her husband Chris run a local entrepreneurs organization called the Tampa Bay Business Owners, a peer community that offers education and collaboration to its members. She and Chris also put on the international podcasting conference, Podfest, and founded the Florida Podcasters Association (they kinda like podcasting!) She is a lover of travel, animals (she has two pet parrots!), the water, and is amazingly in love with her very first child, Sedona.

In this episode, Katie and Stacy discuss what it takes to be both a mom and entrepreneur and be successful in both.

Some highlights include:

“I just fell in love with entrepreneurs.” At minute 4:00, Katie talks about how her experience with Tampa Bay Business Owners kicked off her interest in becoming an entrepreneur and how and why she decided to start Biz Women Rock based on that experience.

You have to be willing to adjust. At minute 7:00, Katie talks about making plans but being willing to evolve from them.

You absolutely need someone looking in on your business. At minute 13:00, Katie talks about why, if you want to achieve something, you need someone there holding you accountable.

“It is a big fallacy!” At minute 22:00, Katie talks about why she doesn’t believe in work-life balance but does believe in work-life management.

“I really love — LOVE — that I have the freedom to do what I want, when I want.” At minute 28:00, Katie talks about what she loves about being an entrepreneur.

Ways to contact Katie:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Oct 7, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

We all deal with self-doubt, or the imposter syndrome. You know the feeling — why would anyone listen to me? Often when I’m talking with coaching clients or friends that are starting in business, this comes up, and I deal with it myself.

People always think I’m so confident and these questions don’t’ go through my mind. But believe me, oh my goodness, I can’t tell you enough how often I think these same things over and over again. Every time I achieve something, another amazing opportunity comes my way but I get nervous about what will people think.

So, today we’re going to be talking about getting out of your comfort zone to push the imposter syndrome aside.

Some highlights include:

My first business ever was starting a dance studio, and I was incredibly nervous about what people would say, especially because I had only been a dancer for three years when I started to teach it. I sucked it up, and now that business grosses over a million dollars a year. (minute 1:00)

I was also really nervous about writing my book. I was sure my friends and family would say“who is she to write a book?” In reality, they were really supportive, and now I’m an international bestseller. (minute 2:00)

“Am I really worth this?” The more you raise your rates, the better clientele you get to work with. So, as much as you think you aren’t worth the higher price — you are. (minute 3:00)

It is really important to understand the value of hiring experts, like coaches, copywriters, and designers. I used to think that I could never spend $500/month on a coach. I thought that I had too much to invest in, and I just couldn’t afford one. But what I realized — and thankfully at a young age — was I can’t afford not to have a coach. (minute 6:00)

Resources:

My Book:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Oct 5, 2016

Eric Zimmer is the host of The One You Feed podcast, which was named an iTunes Best of 2014 podcast by iTunes and called “One of the Best Health Podcasts of All Time” by The Huffington Post. The One You Feed has been listened to over 3 million times. He also does extensive one-on-one coaching work with clients and is a frequent contributor to Mind Body Green Online. He also has over 20 years in the software startup industry prior to his current work.

In this episode, Eric and Stacy discuss the challenges of entrepreneurship and why you don’t always have to keep pushing.

Some highlights include:

Sometimes your business isn’t worth saving. At minute 2:00, Eric talks about the challenges of starting his solar energy business and why he ultimately pulled the plug on it.

“I’ve gone through a lot of struggle in my life.” At minute 7:00, Eric talks about why going through struggles has made him a better, stronger entrepreneur.

You can do it, but you shouldn’t. At minute 9:00, Eric talks about learning that he needs to delegate things away after learning his limitations.

There’s a reason we talk about work-life balance. At minute 12:00, Eric talks about why we have to look at work-life balance from a distance to truly see it in action.

“I love talking to people.” At minute 22:00, Eric talks about what he loves about his business right now as well as entrepreneurship in general.

Ways to contact Mary:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Oct 3, 2016

Derek Deprey delved into the world of personal growth and development shortly after becoming a General Manager for the Wisconsin Athletic Club. He couldn’t get enough of what he was studying, learning and applying, so much so that he created his own business, Move Results, as an avenue to engage and impact others through motivational speaking and leadership skill-building facilitation. He feels that the best business to start is one that you need yourself. He just knew it was right because, still to this day, he goes to bed and wakes up every morning excited to pursue his business. It truly blends his day job and his dream job.

His diverse career endeavors also include Wisconsin Lutheran College and the John Maxwell Team. With the former, he’s an Adjunct Professor of Adult and Graduate Studies as well as an active member of the Alumni Board. With the latter, he partnered with the esteemed John Maxwell Team after years of being inspired by him. He personally uses his teachings to enhance my productivity, development and decision-making skills. Saying that he like to keep himself involved and professionally connected is an understatement.

In this episode, Derek and Stacy discuss what he has been able to do while running his own business at the same time as having a more traditional job.

Some highlights include:

Do you have to completely quit your 9-to-5 job to pursue your own business? At minute 1:00, Derek talks about how he’s been able to do both.

Plan the FEW. At minute 3:00, Derek talks about why it’s so important to have a plan when it comes to food, exercise, and water.

Find your foundation. At minute 8:00, Derek talks about why he doesn’t think work-life balance exists, but work-life fusion does.

Eat the banana! At minute 9:00, Derek talks about why he believes you should start out your day by doing something you love, not something you hate.

You can truly impact lives. At minute 16:00, Derek talks about what he loves about being an entrepreneur.

Ways to contact Derek:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

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