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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: September, 2019
Sep 25, 2019

How would it feel to not only be driving more traffic to your business and converting them to customers, but to never lose a customer again. Sounds amazing right? Well today, I want to invite you into a behind the scenes conversation where we talk about all of the things we are personally doing to never lose a customer! Today I am joined by my “partner in crime” also known as my Integrator, Claire Nix! Claire has been a member of my team now for almost 3 years, and is the person who turns my vision into reality. I can’t wait for you to literally get an all access pass to one of our private strategy meetings we just recently had for our Foot Traffic Formula program!

"The only way to differentiate yourself is through your customer experience..." At minute 2:29, we're talking about the book, Never Lose A Customer Again by Joey Coleman that I wanted Claire to read. This was super helpful as her role was to start coming up with more ideas so she is sharing her big takeaways from the book. We're diving into behind-the-scenes of what a normal meeting or conversation looks like between us.

"We found the 2 things that worked best were our coaching and accountability..." At 5:45, we're chatting about what we think work best in the previous round of Foot Traffic Formula after reviewing customer surveys. Hear us talk through ideas and strategies while we were in the process of creating our signature program. Plus, we share insights and strategies into creating workbooks to go along with the Foot Traffic Formula.

"There are always struggles or client issues that they would appreciate a different way to do it..." At minute 15:59, Claire and I talk about struggles we saw in the last round of the program that we need to be actively fixing and prepping for the upcoming round. Hear how we decided what experts to bring in on topics like tech support, social media strategy and copywriting!

"They should be able to have a funnel up and running on day 1..." At 22:44, we're diving into tech and the problems we saw where people were getting stuck. Find out what we're doing different this time, what program we are using that our clients get to clone our EXACT funnels and email sequence to create their own and what we did to streamline our content.

"In less than 24 hours they had 30 paid members..." At 30:23, Claire is sharing a few testimonials and success stories that stood out to her. We're sharing the strategy behind our 24 hour response time to make sure our customers are heard!

Our #1 mission is to give our customers results in the fastest, most efficient way possible. The doors to The Foot Traffic Formula will be open September 19th so be sure to get signed up immediately for the next round! I hope to see you in there!

P.S. Are you ready to go to the next level? Here are some ways I can help!

  • Take the Foot Traffic Business Growth Assessment! Figure out where you are to plan where you can go. Click here to learn more.
  • Did you hear the news? I just opened a BRAND NEW Facebook group that is exclusively for brick and mortar small business owners. Click here to join now! (*You must answer all the questions before being approved to join!)

You can also join me on Instagram, @stacytuschl and @foottrafficformula and tag me with your big takeaways from today's episode!

Sep 20, 2019

Welcome back to another episode! Today I'm talking with one of my Powerhouse Mastermind clients, Olga! She definitely had some hesitations throughout the program and questioned what would work for her but she always comes around to implementing things in her business. We are diving into the choices she has made and how everything she does is a choice. There are so many people I want to help but they are never willing to take action and Olga is the complete opposite!

"It was the reach globally to help more people..." At minute 2:07, Olga shares about what her business is and what she does. Hear what intrigued her to start reaching more people instead of staying in her local community. Olga tells us how she is progressing with being comfortable in charging what she is worth with what she has to offer.

"Set up systems now so we can enjoy it later..." At 9:37, we are talking about being able to have a business we can sustain. I'm asking Olga how bringing a new baby into the mix will change everything for her this year and what her maternity leave will look like as a busy entrepreneur!

"I've truly lost attachment to that idea throughout this year which has been liberating..." At minute 15:17, Olga tells us one thing she did this year that she wouldn't have thought to do without being a part of the Powerhouse Mastermind. Plus, hear what has been helpful for her while being in a group with other female entrepreneurs.

"I understand my potential..." At 23:00, Olga is telling us what her strengths are that has helped her implement and take action to keep moving forward in her business.

If you want to connect more with Olga you can check out her podcast, Journey To Happy, visit her website here and find her on Instagram, @olgas.way!

P.S. Are you ready to go to the next level? Here are some ways I can help!

  • Take the Foot Traffic Business Growth Assessment! Figure out where you are to plan where you can go. Click here to learn more.
  • Did you hear the news? I just opened a BRAND NEW Facebook group that is exclusively for brick and mortar small business owners. Click here to join now! (*You must answer all the questions before being approved to join!)
Sep 18, 2019

I don’t know about you, but I am always looking for more strategies to increase visibility for my business. Better yet, I get really excited when I manage to find free or low-cost ways to increase visibility! Now, in case you haven’t been following along on social media, we are in the middle of a free event, 4 Free or Low-Cost Ways to Drive More Traffic. Each day I come and share 1 unique strategy my business is currently using and seeing great success with that is free or costs only pennies. So many business owners come to me and say things like, “I need more eyes on my products/programs/services” or “Stacy, I have been in business over 30 years and we’ve always been the go-to business, but all of a sudden there are new competitors popping up left and right and I know I need to get back on my game.” These strategies I share with you today will help you bring new blood into your business! Whether your business is just getting started, or you have been at the top for years, or even just somewhere in the middle, we ALL need to be innovative to get and stay at the top! Ready to hear the strategies?

"Why would I even need a website?..." At minute 3:07, we're kicking it off with day he biggest and most expensive mistake biz owners are making with their websites in 2019

"This is where you want to pay to play..." At 8:15, we're jumping into day 2 where I'm sharing where you're most likely not spending time on Instagram, but you NEED to be (and no, it's not "engaging")!

"Pinterest is my #1 source of free traffic to my website..." At minute 12:40, is day 3. Hear the crazy-simple "Set it and forget it) Pinterest Tactic that'll make you money for years!

If you want more strategy, be sure to check out day 4, how to go from "best-kept secret" to "industry leader" for just a few pennies/views on Facebook which will go live tomorrow! If you want to go through the videos be sure to head to www.drivemoretraffic.net to get the emails sent to you or find me on Instagram and Facebook, @stacytuschl, where you can find days 1-4 uploaded to my IGTV or Facebook videos. 

Now, you can be a really good listener and hear these things but not take action or you can actually listen, do it or delegate it to your team, see results and understand the power of how you can drive more traffic at very, very low cost! If these ideas sound like something you want to implement but you aren't sure if you will be able to hold yourself accountable or you want more, you are going to want to jump into the Foot Traffic Formula! The doors open September 19th for only a little bit. We are kicking off an 8 week program starting September 30th! When you jump in early, you will get BONUS coaching. I hope to see you in the program!

P.S. Are you subscribed to the podcast? If not, I want to encourage you to do that today! I don’t want you to miss an episode.There is a new episode every Wednesday and sometimes there are bonus episodes I wouldn't want you to miss. Click here to subscribe in iTunes!

Now if you want to show some more love, I would be really grateful if you left a review over on iTunes, too. Every time someone leaves a review it let's other people find the show which means more people I can help! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is!

You can also join me on Instagram, @stacytuschl and @foottrafficformula and tag me with your big takeaways from today's episode!

Sep 13, 2019

Today I'm doing an on-air coaching call with one of my past client's from The Foot Traffic Formula, Nellie Corriveau from Be Positively You! The biggest takeaway from this conversation was that she's having really great results but she didn't just jump into the program and magically get these results. Nellie is really taking action and making these things happen by taking action. I hope this episode inspires you to take action after hearing from Nellie!

"Start with a number and you can grow..." At minute 0:41, Nellie tells us about her business and herself before we dive in! Hear her #1 source of income and her best selling program which leads us into a conversation about pricing.

"Everything is aligning and it's really exciting to see..." At 8:40, Nellie shares the one thing that feels out of alignment. We dive into one of her weaknesses and talk about the growth of her team to figure out how we can free up more of her time to move her business forward and make sure she's working on her business not in it.

"I get to do some work on this..." At minute 15:15, we're talking all about Facebook ads and how we have to pay to play. Plus, hear her strategy to how she has grown her list organically.

"I want everyone to be happy including me and my business and my family..." At 21:55, I'm giving Nellie advice on starting a new DIY program and her questions as she heads into a relaunch of her program.

If you want to connect more with Nellie head over to her website here!

P.S. Are you subscribed to the podcast? If not, I want to encourage you to do that today! I don’t want you to miss an episode.There is a new episode every Wednesday and sometimes there are bonus episodes I wouldn't want you to miss. Click here to subscribe in iTunes!

Now if you want to show some more love, I would be really grateful if you left a review over on iTunes, too. Every time someone leaves a review it let's other people find the show which means more people I can help! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is!

You can also join me on Instagram, @foottrafficformula, and tag me with your big takeaways from today's episode!

Sep 11, 2019

I was sitting in my office...on a Monday...with nothing to do. I can’t say “nothing to do,” but I didn’t know WHAT to do. I had already finished our team meeting, I had finished my “ONE THING” and little to-dos, and only had one more 30 minute appointment scheduled for later that day. Typically my schedule is so jam-packed between my work hours (9am-3pm) that I can barely squeeze in a lunch or bathroom break. (Yes, I hate to admit that but it’s true). From podcast interviews, to content creation, my days are typically pretty full and I have more than enough on my schedule. But not this day. I seriously contemplated just leaving my office to go for a walk or get my nails done, but then it hit me. I knew exactly what I needed to do to figure out what I should do next. So on today’ episode I am deep diving into my strategy to help you figure out what to do when you don’t know what to do next! 

"It's not a good thing and I'm telling you that..." At minute 0:40, we are more alike then you might think and I'm sharing what I recently realized while sitting in my office. Hear how I brainstormed what I could do to get out of a funk instead of doing nothing that would move my business forward.

"This is just entrepreneurship..." At 5:24, I'm left with a huge list of AMAZING things but still filled with overwhelm. Find out how I turned that overwhelm into positives by going through my list one thing at a time. Plus, why we can't make excuses for when we get side tracked but we should instead be acknowledging it.

"You have too many big opportunities to grow your business..." At minute 11:55, I'm telling you how this day started with overwhelm but turned into a very impactful and productive day.

Don't know what to do next? The doors to the Foot Traffic Formula are opening VERY soon! BE sure to sign up to get notified of when the doors open to the public. It is going to be a game changer for people who already have existing products, programs or services and are looking for more traffic. Click here to get notified when the doors open!

P.S. Are you subscribed to the podcast? If not, I want to encourage you to do that today! I don’t want you to miss an episode.There is a new episode every Wednesday and sometimes there are bonus episodes I wouldn't want you to miss. Click here to subscribe in iTunes!

Now if you want to show some more love, I would be really grateful if you left a review over on iTunes, too. Every time someone leaves a review it let's other people find the show which means more people I can help! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is!

You can also join me on Instagram, @foottrafficformula, and tag me with your big takeaways from today's episode!

Sep 6, 2019

Are you ready to hear me coach a client LIVE on-air? If you’ve been enjoying my solo episodes, you will absolutely love these coaching calls. Now, today I am especially excited because we are talking to one of my past client's Jaclyn! One of the biggest things we talk about is if she's jumping too soon into new things or if she should stay where she is. I'm giving her the advice I wish I would have been able to give myself 4 years ago. Do you have shiny object syndrome? Where you keep jumping from one thing to another? If you do, this episode is for you! Get ready for a value-packed episode and make sure to grab a pen and paper or something to take notes on because I know this coaching session will spark many ideas for you and your business!

"I can replace my income with my business money..." At minute 1:39, Jaclyn gives us a glimpse into what her business looks like and we're diving into what she is looking to accomplish before the end of the year. We talk about her current best sellers and how she can make them really take off and scale her business.

"I can feel it's a different excitement level from my audience because it's not brand new..." At 10:30, Jaclyn and I talk about how she has grown her email list. We touch on Facebook ads and how they can be intimidating to a lot of us but hear why we shouldn't be held back by something we haven't done before! Plus, Jaclyn tells us about some of the struggles she's having and a few pieces of advice on adding new products to add to her funnels.

"I've just been feeling a little bit stuck and this opens it up a lot more..." At minute 20:00, we're talking all things numbers regarding Jaclyn's products and how it's possible to quickly scale online. Hear why we need to rely on others for ideas and support to be successful!

If you want to connect more with Jaclyn you can find her on Instagram @jaclynbecketc and find her FREE hand lettering guide in her Instagram bio!

P.S. Are you subscribed to the podcast? If not, I want to encourage you to do that today! I don’t want you to miss an episode.There is a new episode every Wednesday and sometimes there are bonus episodes I wouldn't want you to miss. Click here to subscribe in iTunes!

Now if you want to show some more love, I would be really grateful if you left a review over on iTunes, too. Every time someone leaves a review it let's other people find the show which means more people I can help! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is!

You can also join me on Instagram, @stacytuschl, and tag me with your big takeaways from today's episode!

Sep 4, 2019

Welcome back to another episode of Foot Traffic! Today I'm interviewing someone on my team, Nicki Krawczyk, who is my copywriter. Nicki helps me with a lot of the text you've probably read on our emails or website. I'm not a naturally great writer but Nicki makes it pretty and has been the one to write sales funnels that give us higher conversions! We're talking about why copy writing is so important, the difference between a copywriter and a content writer and the little tweaks you could be doing to see higher email open rates and higher conversions.

"It's so important for every business, any kind of business to get the messaging right ..." At minute 2:32, Nicki shares her story and her background in copy writing. We talk about the difference between a copy writer and a content writer PLUS how we can create a call to action and the initial visibility tip we should be thinking about.

"The messages are only as good as the input..." At 12:28, hear what a good copy writer will do and what we should be doing as business owners before hiring or outsourcing to a copy writer. BONUS...hear a story I've never shared before!

"You need to be consistently coming into their inbox..." At minute 19:38, we're diving into how to get people to open our emails and get a spike in open rates. Nicki shares tips on email including how often we should be sending emails to our customers. Hear why our 'Welcome' email is the most important thing we can focus on!

"There are going to be things they need help with that you didn't even consider..." At 28:10, Nicki gives insights into how to get inspiration for copy without constantly looking at our competitors.

If you want to connect more with Nicki you can visit her on her website here, where you can sign up for a few freebies to get started!

Nicki is also one of The Foot Traffic Formula consultants, be sure to sign up where you will be able to pick her brain as she will look at your copy, give advice on what you can do for better open rates, more conversions and higher sales.

Nicki is one of our foot traffic consultants, be sure to join pick her brain, look at your copy and get advice from Nicki for what you could do for better open rates, conversion and higher sales.

P.S. Are you ready to go to the next level? Here are some ways I can help!

  • Take the Foot Traffic Business Growth Assessment! Figure out where you are to plan where you can go. Click here to learn more.
  • Did you hear the news? I just opened a BRAND NEW Facebook group that is exclusively for brick and mortar small business owners. Click here to join now! (*You must answer all the questions before being approved to join!)

You can also join me on Instagram, @stacytuschl and @foottrafficformula and tag me with your big takeaways from today's episode!

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