Today I'm interviewing Brittany Krystle who is a LinkedIn expert. Everyone tells me I need to be on this platform, but do I really? Well I looked into and found Brittany! I'm picking her brain and getting behind the scenes on why you should be on LinkedIn too. She's worked with people like Gary Vee and Marie Forleo...she knows her stuff so let's dive in!
"I stopped what I was doing because of the results..." At minute 1:28, we're talking about how I found Brittany and she's sharing a little bit about her background. Brittany is telling us who and what type of businesses should be on LinkedIn and why she even attempted using and teaching LinkedIn.
"This is not going away, this is older than Facebook..." At 8:30, I'm asking Brittany if my ideal person and high paying clients would even be on LinkedIn. Plus, she's sharing tips for what kind of content LinkedIn is looking for and what we should be doing with content we've already created for other platforms.
"Within 2 months I had my first speaking gig related to LinkedIn..." At minute 16:02, hear how often we should be posting on LinkedIn. Find out what Brittany was doing when she started seeing real results and tips for how to sell on this platform compared to Instagram and Facebook.
"You need to actually put in the effort and engage..." At 24:07, Brittany is sharing the big mistakes she sees when people first jump on LinkedIn and we're getting a look at the exciting things coming to LinkedIn including live video and how we should be engaging to find out ideal clients.
If you want to connect more with Brittany head over to her website, linkedinlaws.com or brittanykrystale.com to grab her free LinkedIn Profile Checklist and be on the lookout for her upcoming 5 day challenge coming soon!
I get so many comments about how amazing my work schedule is throughout the school year, that I figured if I give you a sneak peek into my summer schedule you may just be mind blown! So many small business owners equate working more to making more, but that just isn't always the case. With a little intention and preparation, it truly is possible to work smarter and not harder this summer and still create the same amount of income and impact.
"How much time do you want to work..." At minute 0:40, we're talking about why we need to know how much time we want to work and how much time we want off. We HAVE to ask ourselves this question before planning anything! Hear when I chose to work this summer and what I do to make sure this happens and how I stay on track. Plus, does your priority this summer really matter? Let's look at if it's actually moving the needle in your business.
"All of a sudden things so down a little bit..." At 5:56. I'm working through this with you and how I set up what I'm working on this summer and how. how i do things then delegate them. how people aren't inquiring to work with me and planning my next launch
"You have to be intentional with everything you do..." At minute 10:35, I'm talking about being strategic during family time. Hear what this looks like for my family and how I set things in stone and stick to a plan. Plus...are we doing a screen free summer?!
"What's the best use of this time in the moment..." At 15:30, we need to get all of these things on our calendars and stick to it, especially if we say no to things!
If you're looking to create and make space for innovation in your business be sure you grab your seat at my Purposeful Positioning Workshop. It's time you become the BEST and ONLY option for your potential clients!
Facebook ads are a vital marketing strategy that you can't afford to miss out on or mess up, which is why today I am interviewing my good friend and fellow mastermind member, Rick Mulready. Rick and I have been in a mastermind together of the past couple of years, and he has always been my go-to guy when I have any Facebook ads questions!
I am extremely grateful for all he has taught me, and I seriously can't wait for you to hear all he has to share today. Whether you are brand new to running Facebook ads or a seasoned veteran, this episode is packed full of tips and insight that can help you!
"Learn enough to make yourself dangerous..." At minute 2:02, we are diving right in and talking about if you should be doing Facebook ads on your own versus outsourcing them in both local and online businesses. Rick tells us how much we should be looking at our Facebook ads we do choose to outsource them.
"I don't understand how the client can be MORE proactive than the person managing ads..." At 10:27, we're talking about what key metrics we would be asking for in our reports when we outsource Facebook ads. Plus, hear a few common mistakes he often sees.
"We need to be able to be flexible and fluid as these changes come out..." At minute 22:26, I ask Rick things are consistent with Facebook or if they are always changing. Then we're talkin about what we should know about that's coming up in the future regarding Facebook.
If you want to connect more with Rick you can find him on his podcast, The Art Of Paid Traffic, on Instagram @rickmulready and at rickmulready.com.
P.S. If you're looking to create and make space for innovation in your business be sure you grab your seat at my Purposeful Positioning Workshop. It's time you become the BEST and ONLY option for your potential clients!
Welcome back to another episode! Today is really special because I'm bringing my sister Jamie on the show. Jamie and I are super close and she has been my general manager t the studio for the last 11 years. Jamie is not a podcaster but I'm so happy she said yes to doing this! Hear us talk about if you should work with family members, building a team and systems and if it's a good idea.
"Am I hiring someone just because she's my sister?..." At minute 3:21, we are diving right into what kind of experience Jamie had, where she was and when she started working for me. were there any doubts, what was she thinking and if she was nervous to work with family. Hear a big perk of working with family and how Jamie adjusted to the idea of always bringing work home, how the beginning was stressful and how to make room for people who have always been there.
"I go to her for help and sometimes it's just not the answer I'm looking for..." At 18:30, the hardest parts of working with family hear why I'm not proud of the way I react sometimes and how I've had to let go of a lot things. The biggest thing Jamie has realized in the business plus we're talking about personalities in business.
"I want our people who are working for us, to know I am listening to what they're saying ..." At minute 38:02 things I've learned and the hard things to be aware of while working as family not coworkers and how Jamie feels its hard to defend me as a sister to other employees. How I've stepped away from being the intense visionary Im used to for the studio and we're also talking about innovating staying on top of new things and why Jamie wants to go to more conferences now. is she ok not owning part of the studio.
"You have to decide who's in charge of what and let them own that specific thing..." At 55:33, we're talking about the perks of working with your family and why we think this has worked for us.
I have a special guest for you today! I'm chatting with Allie Casazza who has changed the way that we have looked at minimalism and getting rid of things in our home and figuring out how to keep only the things we truly love, not only in our home but in business too! Allie has been featured on The Today Show, Good Morning America, The Huffington Post and ABC News. On top of that she is a mom of 4 and runs a crazy successful business! Let's dive in!
"I am an entrepreneur, I'm going to do this..." At minute 0:40, I'm introducing you to Allie and telling you how I found out about her! Plus, she is filling us in with her background that got her to where she is now.
"I just decided that this wasn't an option, it was going to happen..." At 7:29, hear what happened for Allie that turned her hobby into a successful business. We're also talking about her post that went viral, how she is working to do it again and tips about how to handle something when it goes viral.
"It can be a lot less hard if you make it easy for yourself..." At minute 17:10, we are diving into simplicity, how Allie got into minimalism and what it has done for her life.
"It's a lifestyle thing, it's not a one and done..." At 23:52, Allie is telling us some common mistakes she sees when people try to declutter and why it doesn't last.
"Minimalism and simplicity has had a big effect on my business..." At minute 29:36, I ask Allie how minimalism has come into her business and how she uses those principles in a business perspective. Allie shares what her day looks like with both the kids and her husband at home. Plus, a quick tip on something you could do today to take action!
If you want to connect more with Allie, check out her website alliecasazza.com and on find her on social, @allie_thatsme!
I can't believe I'm saying this, but She's Building Her Empire and I have officially broken up. (I hope it won't be the same for you and I!) One of the biggest realizations I have had over the past couple of months is that I wasn't fully stepping into and utilizing my credibility...Now, if you want to hear *all the things* about this name change and the new direction I am heading, make sure to listen because I rip the band-aid and expose it all!! Including the huge name change reveal and what's to come for my business!
"Sometimes you outgrow or you evolve what you've been doing..." At minute 0:41, I'm giving you a little background on why I've been so scared to tell you about this new name change and my rebrand. Hear about my struggle with not being able to fully use my experience, insight and all the signs leading me to this point.
"Those are absolutely two things I'm going to be teaching you..." At 7:50, I'm sharing how I decided on the perfect name for this new pivot in my business. I'm giving you a sneak peak at new programs coming next year and even though I'm switching gears there is still a place and a program of mine for you!
"It's not as permanent as you think..." At minute13:05 let's dive into picking the right name and how to chance it when you think you've outgrown or evolved and need something to better represent you.
"You're not starting over, this is part of your journey..." At 22:00, I want you to know if you change your business name, share it and enjoy it. People will be nosy but I want to celebrate the pivot and new journey that I'm going on!
I'm so excited to be on this journey with you and I hope to see you next week for a brand new episode! If you're looking to create and make space for innovation in your business be sure you grab your seat at my Purposeful Positioning Workshop. It's time you become the BEST and ONLY option for your potential clients!
Hello Empire Builders! It's time for another Flash Friday and I want to talk to you about letting things be messy and how we do things and they just happen without us trying too hard.
If you need to find a few ways (or 10 ways!) to get more of your dream clients as quick as possible, be sure to get my free download! Check out 10 different ways of how you can get more of those clients. Head over to bit.ly/dreamclientsdownload
Welcome back to episode #316! I'm so excited for you to hear today's episode with a good friend and fellow mastermind member, Natalie Jill Fit. Now I know you may know of Natalie, but have you ever heard how she began her fitness business empire? Did you know she recently hit a breaking point in her life and business that involved needing an intervention? (And yes, you guessed it. She even admits that it was all actually caused by herself). She shares strategies of how she has overcome everything life and business has thrown her way that has led to her greatest bounce back yet! Get ready for a very personal episode where she shares it all.
"I would've appeared to anybody like I had this perfect life..." At minute 1:24, Natalie fills us in on her story and her journey to how she got to where she is now. Hear what made her stop feeling sorry for herself and what started to change her life around plus we're talking about the ups and downs of growth and big failures
"I had killed creative, authentic Natalie, my ego took over..." At minute 14:45, we're talking about what Natalie would tell her old self looking back on everything and what she would change.
"When you're authentic and real and show up, it works..." At 18:52 hear how Natalie rebuilt her company to start over, how her podcast started and how it has evolved her business.
"I'm still the same person, I'm just evolving my messaging..." At minute 24:20, we talk about how to decide if we should rebrand or announce a pivot in your business and what Natalie did when her business shifted. Hear how Natalie catches herself when her ego comes into play.
You can connect more with Natalie on her website, nataliejillfitness.com and on social media, @nataliejillfit!