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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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Now displaying: September, 2017
Sep 27, 2017

Jillian Leslie, an MBA graduate, is an online two-business entrepreneur.  She is the founder of Catch My Party (www.catchmyparty.com) and MiloTree (www.milotree.com).   Catch My Party is the largest party idea site on the web.   MiloTree helps businesses grow their social media followers and email lists from popups.  Today, she talks with Stacy about running two businesses and how she made her two brands explode.  She shares her insights and experiences of her success.

Jillian talks with Stacy about being an entrepreneur of two businesses.    She explains how she got started, her struggles and her successes with both businesses and how she built her empire. 

Some highlights include:

 “Initially we thought we’ll monetize via ads…” At 3:06,  Jillian explains how she learned to monetize the traffic on her first business site, Catch My Party. 

 “Brands reached out to us.”  At minute 4:09, Jillian discusses how she made her businesses stand out to get brands to contact her to work together.

 “Think of yourself as an influencer..”  at 6:40, Jillian talks about having confidence in yourself.

 “This isn’t working…what are some other things to make your brand explode.”  At minute 10:00, Jillian tells Stacy how she made her business grow through popups.  

 "This is working for us, chances are it will work for others." At minute 11:50, Jillian explains how she took the popup and created a separate business.

 "It's a little bit like having a child."  At minute 17:00, Jillian talks about when she felt comfortable enough with her first business to dive deep into her second.  

 "What we do is we listen, and we ask." Starting at 19:40, Jillian discusses the struggles along the path of entrepreneurship.

 "We eat our own dog food.."  at minute 22:40,  Jillian shares how her two businesses, Catch My Party and MiloTree, work together.

Don't forget to check out our sponsor this month.  FabFitFun is a seasonal subscription box with full-size beauty, fitness, fashion and lifestyle products.  It retails for $49.99 but always has a value over $200.  Use coupon code "Empire" for $10 off your first box at www.fabfitfun.com.

Sep 21, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Thank you for joining us! Today we are wrapping up my Five Day Challenge with a Q&A session. If you are yet to look at it, go and check out the last five episodes, where we really dug in deep to teach you how you plan, create and then actually go ahead and launch, in a ninety day period, whether you're launching a business or a  product.  Even if you missed the challenge, stick around, as I'm going live on my Facebook Page and I'll be answering everybody's questions about how to do this launch thing, so listen in carefully, because I know that you're really going to get so much out of it!

I'm super excited about today, because when we are doing our launch Q&A's, these are usually our big days, with lots of questions. People also know that when I do a Q&A after one of my challenges, I also do my giveaways. Today, I have a really fun prize, from my Dance Studios, as well as some other really cool things and I'm going to spin the wheel every five minutes and then  I'll be picking a winner from the people who have either posted their questions or have been engaging with me inside of She's Building Her Empire Facebook Community, so join me on the show today and see if you're a winner!

Show highlights:

  • “So some of the cool prizes, I'll tell you what people can be winning...” From minute 3:13, Stacy explains what the really cool prizes are, that you could be winning today.
  • “What's the best way to hold on to that expert status, while moving into a national space in online?” At minute 4:35, Lyn asks Stacy her question about how to make her business really explode in the online space.
  • “It might make sense for them to feed into a DIY Program.” At minute 5:44, Stacy explains the sense behind creating a DIY Program, for some people.
  • “I have two directions I can go.” At minute 6:04, Stacy deals with Amanda's question about deciding which direction she should opt for- passion, or money.
  • “I realized that there's a lot of time and my Friday Challenge could be pricey and I'm not sure that I have a following yet.” From minute 8:18, Stacy answers Heather Lee's question, by explaining how she could be overwhelming people and possibly causing them to want to drop out.
  • “Do I have to offer a one to one at all, during this process?” From minute 10:40, Stacy answers Alicia's question and she also explains why she would not do a Thirty Day Challenge.
  • “What if I'm doing market research for a course I'm interested in doing, putting out questions and polls, but not getting great feedback. Do I create the course anyway, or do I continue to ask questions until I find a specific topic that gets great feedback?” From minute 13:58, Stacy addresses April's really good question.
  • How do I justify for the launch if it's just to fill in a few slots of private calls per month, not Premium priced programming?” From minute 15:13, Stacy answers Karen's question about whether or not it's worth going through the whole launch phase and she also explains what she would have done to build up excitement, in Karen's situation.
  • “Do you suggest that we focus on one platform to promote?” at minute 19:47, Stacy answers Michelle's question by explaining that it would depend on how much you would be able to handle without over exhausting yourself.
  • “How do I find people?” At minute 20:43, Jessica, who is brand new and starting from scratch, asks her question about where the people are to be found and Stacy explains some of the fundamentals of networking and also, the potential pitfalls of free groups.
  • “How do I decide which to launch first? Do I do market research in all of that?” From minute 22:51, Stacy answers Audra's question, advising her to do the proper market research, as she has a number of different businesses.
  • “Where were you six months ago?” From minute 25:50, Stacy addresses Dawn's question, by looking back at where she was a year ago before she'd discovered the world of launching, as compared with where she is, today. She also explains what she will be focusing on for the next six months. She encourages Dawn to keep on going!
  • “I'm having trouble telling people what I am, or do, on Facebook Live.” From minute 28:00. Stacy advises Lindsay as to how to refer to herself and what it is that she's doing, on Facebook Live.
  • “Do we need a copyright on materials?” At minute 30:06, Stacy answers the question about using copyright on materials and she explains how she deals with protecting her own brand.
  • “Tomorrow, Thursday, I'm doing another Encore- call it a Webinar...” From minute 33:15, Stacy explains about the private, live Encore 'Webinar' that she will be doing inside her Facebook Live Group, tomorrow. (Not on her Fan Page.)

Fabfitfun.com: - If you use the coupon code: Empire, you will get $10 off your first box from Fabfitfun.com, which retails for $49.99, but has a value of over $200! Go to my Facebook Fan Page to check it out and see what you will be getting in the box!

Sep 15, 2017

Welcome to Day 5 of our 5 Day Launch Challenge! We're talking about 3 deadly launch mistakes that you want to avoid! The whole point of launching is to be as successful as possible, so today we are talking about some of the mistakes that many people make when they launch.

 

The 3 Deadly Mistakes of a Product Launch:

 

1. Jumping Into a Launch - Sometimes it is tempting to just jump into your product launch! You can easily have unrealistic sales projections, which will make it worse on you when it doesn’t meet your expectations.

 

2. The 6 Figure Illusion - we think that achieving 6 figures in a launch is common place, and it’s not actually all that easy to hit that number. Someone having a 6 figure launch has probably launched products multiple times. Don’t give up after your first launch. Keep working on it and launching time after time.

 

3. Overconfidence - there is a fine line between being confident and being too confident. A launch isn’t easy and it’s not easy to hit big numbers. There is so much work behind the scenes, and personally, I have prepped for about 4 weeks before I launched. Have a strategy to make sure all your time is going into planning your launch.

Showing up and being consistent will give you the confidence you need to sell out your program.

Setting realistic goals, that are also ambitious is a good idea! It’s all a numbers game!

 

Listen to the episode to hear the case studies of actual clients that I’ve worked with.

 

Today’s action item to answer these 3 questions in the Facebook group:

 

  1. What are you going to do to avoid the costly launch mistakes?
  2. Would you be willing to invest time and money in a system to walk you through launch?
  3. What is the important to having accountability to keep your launch on track?

 

Post your answers in the FB group and tag it #launchedin90

 

The Profit Mastermind - Launched in 90 Days Doors are Open! - it’s a group of 20 women with weekly like calls for 90 days. There’s lots of training videos and a private FB group just for us! There are 3 phases to creating a product and this plan covers all of them!

 

 

Sep 14, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to the Launched in 90 Challenge! Today is Day 4 of our 5 Day Challenge, and we are going to be chatting it up on Facebook Live about actually launching your product. Thanks to our diverse digital media outlets, putting your product out there is easier than ever before. That doesn’t mean that product launches won’t take your time, your focus, and a little investment. I’m going to share my best tools for product launches, as well as give you all the info on my own products and services coming to you soon!

 Stay tuned for the Product Mastermind Opening at the conclusion of our 5 Day Challenge. For now, I’ll be over on Facebook Live answering questions and generating value for you, so that you have all the tools you need to launch your product. Join the conversation, get excited, and get ready to share your product with the world.

 Show highlights:

  • Get excited to launch your product.
  • Do expensive products lead to high customer commitment?
  • 4 Strategies you can use to launch your product.
  • I dig into all your questions about Challenge Weeks, Webinars, and Video Series.
  • Being strategic with Facebook Live.
  • Turning your local business into an online business.
  • Launch to help you get authority and build your audience.
  • What do invest in your product launch?
  • Defining the “Mastermind.”

Links:

Thanks for using the #Launchedin90 hashtag! Keep your comments in the Facebook page coming!

LIKE the Facebook Fan Page

https://www.facebook.com/shesbuildingherempirecommunity/

Sep 14, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back, everyone! We have made it to Day 3 of the 5 Day Launched in 90 Challenge. Challenge weeks are our biggest listen weeks, and I am so excited to bring you info-packed episodes as well as a Q&A on Facebook Live. If you haven’t yet, make sure you go to the Facebook Fan Page to join the conversation.

Today, we talk all about the kinds of products your audience will love. How do you reach your audience with your unique skills, service, or expertise? What is the deal with Freebies, Bonuses, and subscriptions? Is your product even the right one for you? I’ll be answering those questions and more as we dig in our heels and get you to the place your Online Business was always meant to be!

More in this episode!

  • Making sure that your Product will sell today.
  • Riding the line between Over-delivering and Overwhelming.
  • Learn from Rachel’s social media story.
  • Pick your one big, bold promise.
  • Get your Day 3 Assignment!
  • Generating your timeline for transformation.
  • Making the most of your Bonuses.
  • Our Facebook Live Q&A
  • Digging into DIYs, Freebies, and the things audiences LOVE.
  • Get yourself a system so that you have the time to do it all!
  • Make the most of the market research.

Thanks for using the #Launchedin90 hashtag! Keep your comments in the Facebook page coming!

LIKE the Facebook Fan Page

https://www.facebook.com/shesbuildingherempirecommunity/

Sep 12, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today is Day 2 of our 5 Day Launch in 90 Days Challenge. If you missed Day 1, please go back and listen to that show. We’re going to start with some Q and A and then cover today’s topic.

Q and A:

Should you focus on growing your email list or launching first?

Part of the launch strategy is email list building. Grow your list in the pre-launch stage of your course.

Do we need to do FB ads if we haven’t launched a product yet?

Only do FB ads when you have a call to action. So if you want to give something away to build your list, that’s great.

Do you have to go into debt to launch a course?

You will either spend your time or your money your launch. So you can spend your money to save yourself time, or you can save your money and spend your time. You have to spend one or the other.

How much time will a launch take from your family?

If you designate a certain amount of hours per day to your launch, it won’t take any longer than your normal work day.

Yesterday we talked about your fears and your goals. Today is all about your “perfect person”. We want to start the process by looking at yourself first. You want to teach you, where you were 2 years ago. You need to be far enough ahead in your journey to be confident helping people who are where you were 2 years ago.

  1. What is the problem your perfect person thinks they have?
  2. If you were to take away their pain and problems, then what would their perfect world look like?
  3. How do you get them to their perfect world?

Post your homework in the FB group and share your answers with the group.

Sep 11, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we’re kicking off our 5-Day Challenge. You can still register for the challenge and join the 1000 who have already joined via our Facebook group. The challenge covers how you can plan, create, and launch your first, or next, digital product in the next 90 days. Don’t be too realistic about your launch; I want you to dream BIG! I’m giving you everything you need to have a successful launch in 90 days! Join me!

What you’ll hear in this episode:

Why the 5-Day Challenge is all “meat content” and no “fluff”!

Day 1: Your Vision

What are your fears? Write them down on paper!

How much income do you want to bring in through this launch?

How will this launch help you positively impact your audience on a larger scale?

List 3 ways your launch will help you become the authority in your industry

Questions and answers from the Facebook group about the following:

Why people WILL pay for your product

Why you have to invest in certain things that are your weaknesses

Why you should NOT do a free beta launch

Why being “stuck” makes you bigger and better for next time

Why you must realize that launch 2, 3, or 4 may be better than the first time

How to confront the dilemma of a membership site vs. self-study courses

Resources:

You’re a Badass by Jen Sincero

Sep 9, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today’s show covers Five Things to make sure you’re not avoiding if you want a business that supports your family. Your business is not just about making an impact and providing an income. We all know that it needs to support your family and life. Let’s jump into our topic together!

Show Highlights:

  • The Five Things NOT to avoid:
    • The “one to many” business model: Don’t just trade time for dollars. Know that it will probably start with one to one.
    • List building: #1—THE first step in creating the “one to many” business model! How am I growing my list TODAY?
    • The sales funnel: There is no point in list-building if your LEADS don’t lead to something!
    • Systems and automation: This will free up a lot of time, improve your professionalism, and streamline your sales. Adding multiple businesses is only possible with systems, automation, and a good team. For the type-A entrepreneur, there is nothing worse than feeling bored and unmotivated.
    • Get end results, no matter who you’re serving: Your business depends on transformational results for your clients. Focus on your customer and prepare for phenomenal testimonials and case studies.

Ready to launch your own product? Come and join the Launched in 90 challenge. I start 9/11 and it’s new and better than ever. It’s been re-vamped, so even if you joined the last one, you can benefit from this one too! I look forward to seeing what you can launch in the next 90 days!

Links:

bit.ly/launchedin90challenge

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