Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast





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Now displaying: March, 2017
Mar 30, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.


Are you concerned about your business because you're spending more on it than it's bringing in right now? Would you like to find out what you can do to turn this situation around? If so, you will learn a lot from today's show, as Stacy dives in deep and explains how it really is possible to survive this and to move forward with your business.


Today, Stacy explains how you can avoid getting overly stressed about money in your business.  She talks about how people tend to focus solely on their income, but not on their spending in business- a big mistake! She points out that it takes a lot of money to start a business and to keep it going strong and how it could happen that you could be funding it, growing it and then, all of a sudden, run out of money. On today's show, she focuses on what you should and shouldn't cut from your business in that situation and on how to cut things in a way that your customers don't feel it. Listen in and find out how to be smart and avoid spending more than you're making.


Some highlights include:


“So, first of all, are you spending a thousand dollars to bring in a hundred?” At minute 2.52, Stacy talks about how easily you can fall into spending more than you're making.

“But if you're somebody who's selling something that's actually costing them to do it, don't do it.” At minute 4.05, Stacy gives some down to earth advice about keeping your expenses in check.

“Do you know how much it costs you every single month to run your business?” At minute 4.18, Stacy asks a basic, yet necessary question, about hidden, ongoing monthly expenses in an online business.

“What is your break even number, every single month?” At minute 4.59, Stacy talks about how many people don't know that very basic fact- and why you need to know it.

“But we will talk about what we do cut because there are some things you shouldn't cut, some things that you should.” At minute 5.45, Stacy talks about how and why you should make those cuts without letting your customers know that your business isn't going well.

“Let's talk a bit about what expenses you can cut.” From minute 7.02, Stacy advises about the best way to cut your expenses.

“I do want you to look at it and go 'I either need to get rid of it, or I need to start using it'” At minute 8.53, Stacy talks about being careful not to get rid of things that you could benefit from actually using.

“Let's talk about some software...” From minute 9.00, Stacy talks about certain types of software that you could change for a free version that will still do the job, without letting your customers feel it.

“I didn't really need it. I wish I would have started a little bit smaller...” At minute 10.00, Stacy talks about things she overspent on, starting her business and how she would have benefited from spending less at the time.

“Let's talk about what not to cut.” From minute 10.32, Stacy talks about the importance of not cutting certain things.

“I would be very careful about downgrading to something that people again can see... money must be tight” At minute 12.42, Stacy cautions you about doing things in a way that will let your customers know that something is going on with your business.

“How do we bring in quick income?” At minute 13.28, Stacy talks about how to make some money quickly, in a way that looks right.

“People love events.” At minute 15.47, Stacy talks about how you can really benefit from doing a launch.


Stacy's free Facebook group: She's Building Her Empire club

Mar 28, 2017

As a business owner, you have a unique set of needs when it comes to tax planning. Many entrepreneurs assume that because they hire an accountant or a tax professional, that they are automatically getting the best advice about how to lower their tax obligation. It may surprise you to learn that an accountant isn’t trained to help you lower your taxes. There are many myths in the industry about completely legal parts of the tax code. Our guest today, John Pollock is here to set us straight and show us how to stop paying more taxes than we legally need to!


John Pollock is CEO of Financial Gravity - a firm that focuses on proactive tax strategies and planning for small businesses. He has been featured in Forbes Magazine. He is a frequent contributor on television and radio. John wrote the books The Nest Egg Cookbook – Your Recipe for a Comfortable Retirement. He contributed to the books Secrets of a Tax Free Life, and Tax Breaks of the Rich & Famous. John is also a featured speaker at conferences around the country.




  • Your accountant isn’t trained to help you with tax planning. At minute 4:30 John talks about the gap in training for accountants.


  • Accountants do not help you lower your taxes. At minute 5:30 John tells you where to get the real advice you need for tax planning.


  •   So many people are not being helped by the accounting industry because it has failed to educate people without trying to do what is right for its customers. At minute 8 John explains why he blames the industry.


  • The Augusta rule and why more accountants don’t want to touch it. At minute 9 John tells us how to save upwards of $3000 of taxes.


  • 5 ways to write off a home office in the tax code. At minute 10 John challenges the risk adverse industry and how it is ripping you off.


  •   Most businesses are structured wrong and why an LLC may not be the best thing……at minute 12 we learn why you are being sold on a structure that means you pay the highest taxes.


  • “If you make over $100,000 year, you probably need help with your taxes.” At minute 19:30, John explains how you can get creamed by taxes, but you can also fix it for the next year.


  • The dirty underbelly of the business world is that your first breakout year comes with a price tag” around minute 22, John gives you the low down on the J-curve.


  • “Most people are saving for retirement wrong”……around minute 24 John explains why a 401K is a terrible idea for an entrepreneur. 


  • “Obamacare is tax law.” At minute 25, you can understand why the law isn’t a healthcare law, but a tax law.


  • The Ramsey approach is for blue collar workers or employees, so you can’t take his “pay cash for everything” advice as an entrepreneur. Minute 27 holds all of the details about why you should use pre-tax dollars for your car.


Connect with John and Financial Gravity:

Free ebook - video series

text taxbook to 33444 to get the FREE ebook about the Myths surrounding taxes


Mar 23, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.


If you're considering doing an online coaching course, or a Mastermind and would like to know the difference between all the programs out there, you will gain a lot from listening to today's show. Stacy realizes that there are so many people out there who have never had any kind of coaching before, so today she wants give you the information that you need, in order to make those decisions.


Stacy has been in business for a long time and she's been going to Masterminds and participating in coaching courses for eleven years, so she would like to share what she's learned to help you to understand the difference between Masterminds, Group Coaching and Private Coaching, so listen in to find out more.


Some highlights include:


  • “Masterminds are all the rage right now...” From minute 1.13, Stacy explains the difference between free and paid Masterminds.
  • “Now let's start with the free ones.” From minute 1.52, Stacy talks about free masterminds.
  • “As I've decided to leave the Mastermind...” From minute 2.18, Stacy talks about the need for strong leadership in Masterminds.
  • “If you want to do a free Mastermind...” At minute 3,08, Stacy explains what you need to have in place, if you want to do a free Mastermind.
  • “Let me even backtrack here...” From minute 3,24, Stacy explains what a Mastermind is.
  • “But understand that this person...” From minute 5.08, Stacy explains the role of a facilitator at a Mastermind.
  • “So that is why group coaching...” At minute 8.42, Stacy explains why Group Coaching has become more popular.
  • “I typically pay for private...” At minute 10.32, Stacy talks about her choice to pay for private coaching.
  • “You're sharing the expert in Group Coaching.” At minute 10.48, Stacy explains the difference between Private and Group Coaching.
  • “What's the best use of my time here?” At minute 11.17, Stacy talks about how to choose between Private Coaching, Group Coaching and Masterminds.
  • “How can you utilize the Group Coaching...” At minute 12.16, Stacy explains how you can make the most of Group Coaching.
  • “Those two things have brought me...” At minute 13.18, Stacy explains how she really benefits from investing in Private Coaching and Masterminds.


Don't miss this episode! It will save you valuable time and money in your next development endeavor!

Mar 21, 2017

If you're considering hosting your own podcast and you'd like to get some expert advice on how to go about doing that, you're really going to love today's show!

Stacy's guest is Jessica Rhodes, the CEO of Interview Connections, which is the premier agency for podcasters, guest experts and for booking them on other podcasts. Jessica is also the acclaimed author of the book Interview Connections: Rock The Podcast From Both Sides Of The Mic. She has a few of her own podcasts too- Rhodes To Success, The Podcast Producers, and The Parenting Rhodes. Listen in today and find out how to produce a winning podcast, from someone who really knows both sides of the mic.


Some highlights include: 

“I actually started my business because I wanted to be a stay at home mom...” From minute 0.52, Jessica explains how she got started, with her podcasting empire.

“If I am going to be speaking at these conferences, I need to host my own show...” From minute 2.44, Jessica talks about what motivated her to start her own podcast.

“The first show was The Rhodes To Success, my weekly podcast...” From minute 3.05, Jessica talks about how she went from having one show to having three shows.

“I typically recommend starting as a guest expert, because it's easier...” From minute 4.34, Jessica, who is all about both sides of the mic, gives advice to newbies about where to start.

“I always recommend outsourcing it...” From minute 7.24, Jessica talks to entrepreneurs about the most efficient way to use your time when producing your podcast.

“I think it's all about providing a ton of value and not holding back.” From minute 8.40, Jessica explains how to really come across as the expert, on your own show, or on someone else's.

“I really believe in... always having an abundance mindset.” From minute 11.20, Jessica talks about how to deal with any fears you may have about there not being enough room for both you and your guest expert on your show.

“You can monetize it in a couple of different ways...” From minute 14.37, Jessica advises you about how you can best monetize your podcast.

“You could go the route of actually working with an advertising agency...” From minute 18.37, Jessica talks about how you can reach out to a podcaster that you would like to sponsor.

“I always say that the listeners are kind of the bonus...  for me, the primary value of this interview is the time I'm spending with you...” From minute 22.30, Jessica talks about how you can extract the most value from being interviewed on someone's podcast.


To contact Jessica:

Jessica recommends books by Dan Kennedy.

Mar 16, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.


If you're considering signing up for an online course, or Mastermind, but you're wondering if it will be worth the money, or if your husband just doesn't see the value in it and that's holding you back, you will really benefit from today's show. Listen in as Stacy dives deeper into the things that you, as an entrepreneur, really need to talk to your husband about, when it comes to investing in online courses.


Stacy wants to help you to figure out how you can make it work and how you can get it through to him that these courses really are a great investment. Join her today, as she urges you to talk to your husband and explain things in a way that he can get it and find out how you can get yourself out there, do what you do best and start sharing your talents with the world.


Some highlights include:


“First, I want you to understand that this is your education you're talking about, right?” At minute 1.18, Stacy puts this kind of investment into perspective.

“This year alone, between those two things, I spent like about $56 000 on those two...”  From minute 2.18, Stacy explains how much she will bring in, due to having invested that money.

“I'm saying that it brought in $20 000 into my business, because of one strategy that I used there.” From minute 3.12, Stacy explains that it's not about how much it costs, but about how much it will make for you.

“There is so much more money that I'm putting into my personal development...”  From minute 3.49, Stacy explains how much she spends on live events and why it's so well worth it.

“I have grown up in a family business and because of that, when I talk about anything about my business, my family gets it.” At minute 4.55, Stacy talks about the advantage of having your family's support when you have a business.

“I also married an extremely supportive husband...” From minute 5.24, Stacy explains that her husband trusts her, even if he doesn't understand the specifics of what she's doing and the huge advantage of that for her.

“And then you might have somebody who doesn't get it and they're going 'you're nuts for doing this.'”  From minute 6.08, Stacy explains that she wants you to figure out how you're going to make this better and not to just give up.

“So I purchased an online course for $997 from an online expert. I used the strategy that was sold in that product and my launch that I did, using this strategy, brought in $60 000.”  At minute 6.40, Stacy gives an example of something that her husband understood.

“So start to educate your husband on things like that.” At minute 7.08, Stacy explains more about how you can go about educating your husband about the value of investing in online courses.

“I want you to know that your wife is out there doing what she does best and doing what she loves...” From minute 8.05, Stacy explains to husbands how much their support means to their wives.

“Confidence is huge- it's make or break in this space...” At minute 8.27, Stacy talks to husbands about the importance of their wives being confident with what they do.

“People are making millions of dollars online every single day...” At minute 9.01, Stacy explains how online products, although often intangible, make a huge difference in people's lives.

“If you have the funds to do this on your own, do you need their support? Can you go through with it anyway?” At minute 9.55, Stacy talks about the amazing groups you can join to get support, inspiration, and motivation from other female entrepreneurs.


Stacy's website:

Stacy's free Facebook Group: She's Building Her Empire club

Mar 14, 2017

The guest on today's show is Lindsay Padilla. Lindsay, who has two graduate degrees,  used to work as a University Professor and is now an online Teaching and Learning Consultant. Last April, Lindsay was at lunch with some big influencers, after attending Todd Herman's Ninety Day Year. 

She was helping one of them with an upcoming launch and the person was so impressed with what Lindsay had to offer that she wanted to know why she wasn't teaching this to other people. This made so much sense to Lindsay and she realized then that she actually had many things to offer to people that could really benefit them, as entrepreneurs. 

On today's show, Lindsay talks to Stacy about her online business and she also shares some incredibly simple, yet effective ways that you can attract more people, streamline your content, find your niche and really stand out, with online coaching. Listen in today and discover more ways to keep your business growing.


Some highlights include:

“You know, I've been in academia for at least like thirty years...” From minute 1.15, Lindsay talks about how got to where she is today.

“And so that common thinking of how do I translate my face to face course into an online course is actually pretty much what I help entrepreneurs do all the time.” At minute 4.07, Lindsay talks about her current business and what she does.

“You never know what connection you meet- that would trigger off the next idea...” At minute 4.58, Lindsay talks about the importance of being open, networking and going to events, to growing your business.

“To get started, it's a really good way to like get testimonies from people and just get the vibe of what it's like to work with someone one on one.” From minute 7.10, Lindsay talks about the value of bartering or swapping services with others, when starting out in your business.

“If you find yourself in a niche, or something that you're realizing doesn't have a lot of people or a niche that does, you have to stand for something.” At minute 9.03, Lindsay explains how you can make yourself stand out from other people.

“I'm good on camera and I think it has to do with me teaching a little bit...” From minute 12.59, Lindsay talks about her personal strengths and what makes her business unique and special.

“You know, I actually started to go to live events that aren't necessarily in the little bubble...” From minute 14.29, Lindsay talks about live events- her favorite ones and how many she goes to each year.

“I have my first full-time employee and I essentially cloned myself...” From minute 18.46, Lindsay talks about delegating things to other people.

“So I tend to actually get people who are academics...” from minute 24.06, Lindsay talks about the type of people she attracts to work with.

“There's too much content...” From minute 24.28, Lindsay talks about some common mistakes she sees with course creation and what can be done to fix them.

“Make sure you have transcripts... get all your videos transcribed.” From minute 28.41, Lindsay explains some small things that you could do, to really benefit your business.


To contact Lindsay:

Lindsay on Facebook: The Teacher's Lounge Group

Resource: – to help you to stay organized

Go to for your free trial from Audible.

Mar 9, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.


Today, Stacy talks about the great success of her Brand To Expand five day challenge and points out that it's not too late to join. She explains why she likes challenges so much, due to the quick wins and the clarity you can achieve in a really short time.


On today's show, Stacy talks about how she really got to know so many people so well through her challenge- and very quickly. She points out that this is not by chance. She explains that she's very intentional with what she does and today, she breaks down how she goes about doing this. Listen in and find out how you can use your intention to build your business and create success.


Some highlights include:

“One of my company values is to deliver 'wows' to my customers.” At minute 1.48, Stacy explains how she delivers 'wows' to her customers.

“Do something that nobody is doing.” At minute 2.35, Stacy explains more about how to deliver 'wows'.

“So what we did was she put all of those emails in a folder for me...” At minute 3.18, Stacy talks about using a personal touch to 'wow' your customers.

“So it's not about the all or nothing attitude...” From minute 4.30, Stacy talks about doing what you can, when you can.

“So each time you touch or reach out to somebody, it's noticed.” At minute 5.12, Stacy talks about unexpected things you can do for your customers.

“One of my favorite ways to 'wow' customers is when you mess up.” From minute 5.55, Stacy talks about thinking ahead and creating systems in your business.

“How should you deliver 'wows' in your mistakes...” At minute 6.35, Stacy explains how you can 'wow' your customers by pleasantly surprising them.

“It has to be brag-worthy.” At minute 8.03, Stacy talks about offering something brag-worthy to make up for mistakes.

“Be more referable.” At minute 8.28, Stacy shares some advice to get more referrals.

“Do not be bitter with your customers that leave you.” At minute 10.08, Stacy gives some advice to get customers to come back to you, should they leave.

“This is one of my modules in She's Building Her Empire.” At minute 10.36, Stacy explains how you can learn more through her online academy.


For Stacy's Brand To Expand Five Day Challenge go to:

For Stacy's Online Courses go to:

Mar 7, 2017

Today's guest is Maggie Patterson, a Communications Strategist and Chief Marketing Officer at Scoop Industries. Maggie, who has over fifteen years of experience, has spent her career working in Client Placing roles in Marketing and as a Copywriter and she's been self-employed for the last eleven years, as a consultant.

She is also co-host of Services, Sales, Success Podcast (formerly known as The Inside Scoop Podcast), a Master Level Content Marketer (as awarded by Copyblogger) and her work has been in many different places, such as and Fast  Today, Maggie shares her experience and explains how she mentors business owners to

She is also co-host of Services, Sales, Success Podcast (formerly known as The Inside Scoop Podcast), a Master Level Content Marketer (as awarded by Copyblogger) and her work has been in many different places, such as and Fast  Today, Maggie shares her experience and explains how she mentors business owners to scale their businesses in a smart way, that doesn't kill them in the process.

On today's show, Maggie and Stacy discuss some hot marketing strategies. Listen in and find out about what you should be focusing on in your business and learn how you can do way better by getting back to the basics and doing less.


Some highlights include:

“So I was one of those really entrepreneurial kids, always wanting to have a business...” From minute 0.57, Maggie shares her background story.

“So I co-own a marketing agency called Scoop Industries...” From minute 3.02, Maggie talks about what her business looks like today.

“There's really two parts to this...” From minute 4.40, Maggie explains where you should be looking to find new clients.

“So one of the biggest things I see and this is that we don't value what comes easily to us...” From minute 7.33, Maggie explains the basics that you need to have in place, when trying to seal the deal when closing a booking with clients.

“So what I always tell people is – have three packages.” At minute 8.32, Maggie talks about whether there should be a maximum number of offerings that you have for your clients.

“Pricing tells a story.” From minute 10.33, Maggie gives some tips for appropriate pricing and packaging.

“So number one go-to resource is literally to cut your to do list in half...” From minute 12.38, Maggie shares some of her favorite systems, strategies and resources to move your business to a higher level.

“A lot of times we talk about boundaries with our clients...” From minute 15.51, Maggie shares some tips to take you above and beyond with customer service.

“Our team is fascinating.” From minute 19.14, Maggie talks about the team she works with.


To contact Maggie:

Maggies website:


Maggie is co-host of the Services, Sales, Success Show (Formerly The Inside Scoop Podcast)

Mar 2, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.


On today's show, Stacy talks about team building. She discusses something that she realized while attending a recent James Wedmore Mastermind, which was that she wanted to learn about team building even though she is an expert at it. Stacy mentions that this is way more common that you would think because when you get good at something, you just want to keep getting better and better at it.


Today, Stacy talks about her vast experience with the interviewing process and with hiring people for her business over the past fifteen years. She offers you a system to help you make that decision a clear one and gives some invaluable tips to help you get better at the hiring process. You will be certain to benefit from this show, as it's a great fit for many levels and stages of business.  Listen in today and find out how you can expand your team with way less stress.


Some highlights include:


“So with the brick and mortar I typically post on Craig's List...and with the online business, I typically post on Upwork...” From minute 3.38, Stacy explains where she advertises for employees for her brick and mortar business and for her separate online business.

“When you go and you post on one of these sites...” From minute 4.18, Stacy explains how to weed out people you don't want by just using the subject line.

“I ask for three pieces of what I call 'homework' inside of the ad...” From minute 4.43, Stacy explains more of her 'weeding out' process.

“So I do this test because I don't even open up the email if the subject line is incorrect.” At minute 5.54, Stacy explains more about why she does the test.

“What position do you need to hire, that doesn't need to have attention to detail?” From minute 6.05, Stacy talks about the importance of attention to detail, when hiring someone.

“What's really cool too, is in can filter, based off of a few things.” From minute 7.23, Stacy talks about another way you can weed, using the subject line filter in mail servers.

“I will specifically say “attach”. I do not want it in the copy...” At minute 8.01, Stacy shares another way to set people apart, when they respond via an email.

“This is one that will help you figure out who are the people you at least want to bring in for an actual interview.”  At minute 8.48, Stacy shares a great tip to help you figure out who to interview.

“They'll set up a phone number where it will just collect these voice messages.” At minute 9.19, Stacy explains about using a Google Voice Mail number to collect messages for you and the benefits of using this service.


For Stacy's 5 Day Challenge, go to:

Stacy's old website:

Stacy's new

Stacy on Facebook: She's Building Her Empire