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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: December, 2019
Dec 27, 2019

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of Foot Traffic!  I am really excited because I'm going to be interviewing a member of my Powerhouse Mastermind, Stephanie Booth.  She is incredible!  Today we're talking a ton about mindset.  If you don't think you need mindset you absolutely need to listen to this episode.   You need it more than ever right now.  

"All the things that I need to do in my business, I have the answers inside already..." at 2:00 Stacy asks Stephanie to reflect back on 2019 and asks her to share her big takeaways.   Stephanie talks in-depth about the big lessons that she learned in 2019 and how Powerhouse helped her trust herself.  

"The best is yet to come..." at 9:29 Stacy and Stephanie discuss how important it is to change your mindset to being grateful for everything that is thrown at you and your business.   

"What is something you would say to someone interested in a mastermind..." at 19:11 Stacy asks Stephanie to share why she continues to be in masterminds and why they are important.  Stephanie explains the importance of surrounding yourself with people who are not afraid to take risks and who are action takers.   

Want to connect with Stephanie?  Head over to Instagram @thestephaniebooth.  When you're there you can grab her free training, How to make your own Breakthrough Board.   (link in her profile!)  

P.S. If you are looking to uplevel like Stephanie make sure to apply to my Powerhouse Mastermind where I will be helping only 20 women build their business over the next 12 months. (Over half the spots are already taken). We start on January 1st, join us today! Click here to learn more.

Dec 20, 2019

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today I'm doing an on-air coaching call with one of my past client's from The Foot Traffic Formula, Sharon Knight from Tumble Beans Cafe and Play, an indoor cafe and play space located near Boston, Massachusets.  Sharon and I talk in-depth about growing your business and how you know when it's the right time.  

"What does growth look like..." at 3:30 Stacy coaches Sharon on the many ways you can grow your business.     They discuss adding additional locations, hiring new staffing and more!  Stacy also talks about the market research needed to grow.   

"How did you create your systems..." at 7:40 Stacy explains what steps she took in opening her second brick and mortar location.   

"I don't have time to do systems..." at 13:30 we're talking systems!   Who should put these in place in your business and why they are so important in the hiring and training process.

"How much do I share with my team..." at 23:12 Stacy gives insight on how much information she shares with her team.  What's important to share to make sure they are on board with the company vision. 

You can learn more about Sharon at www.tumblebeans.com

P.S. Are you subscribed to the podcast? If not, I want to encourage you to do that today! I don’t want you to miss an episode. There is a new episode every Wednesday and sometimes there are bonus episodes I wouldn't want you to miss. Click here to subscribe in iTunes!

Now if you want to show some more love, I would be really grateful if you left a review over on iTunes, too. Every time someone leaves a review it let's other people find the show which means more people I can help! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is!

You can also join me in our private Facebook community here where we continue the conversation about the podcast every single week!

Dec 18, 2019

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of Foot Traffic!

Now, as much as Traffic is important to a successful business, making a profit is just as important

Today, I have someone here with me that will help you do just that. I am excited for you to get to hear Mike Michalowicz, the author of Profit First share his top #4 strategies. 

In this episode, we are going to be talking about the numbers that actually matter in your business because now is the time to make sure you are on track to Profit First in 2020!

Here are a few highlights you won’t want to miss: 

"It all of a sudden clicked for me with money..." at 2:04 Mike explains the "Smaller Plate" method to Stacy and how financial management can be like dieting.  The bigger the 'serving' of money there is the more you are consuming.   Mike talks about how to control the situation and the easy steps you can take. 

"Should I pay myself or put the money back in my business..." at 6:31 Mike explains the importance of paying yourself.  When you start allocating money to yourself, the owner, you start to see what is actually available to work with within your business.   

"Willpower is like a muscle, it fatigues..." at15:40 Mike and Stacy discuss what your business is telling you when you don't have the money for something you want.   Mike talks about removing temptations in your business so you don't go into debt.  

You can find out more about Mike and Profit First at www.mikemotorbike.com.  Click on 'get the tools' to get free chapters of Profit First.   Then head to Amazon or any retailer to purchase the full version and start implementing now! 

P.S. Did you know the doors are NOW OPEN to my signature program, Foot Traffic Formula?! Click here to learn more. 

Dec 16, 2019

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back!  We just wrapped up an amazing Drive More Traffic Challenge in our Facebook group.

We spent 5 days digging deep into topics like, how to leverage reviews in your business, how to hire and maximize and social media manager and more!

There were tons of questions so I decided to go live in the Facebook group to answer them and I wanted to share my answers with you too!

Here are a few of the great questions I'm answering today:

-How do you get over the fear of going live?

-How do you know your email open rate?

-What if I can't afford a social media manager?

-What are you doing to recession-proof your business?

-What is your best advice for someone just starting out? 

These questions and SO many more are being answered during this rapid-fire.   Start listening now!

 

P.S. Did you hear?? Doors are now open to Foot Traffic Formula! {Only 20 TOTAL spots available - DOORS CLOSE Tuesday at Midnight}

Here is a quick overview of the program:

For the next 12 months, we are building out your marketing plan, systems, helping you increase your revenue so you can start to hire and remove some of the stress and pressure going on right now.

You'll Get:

  • 12 months of on-going strategy, systems, and support
  • Weekly laser coaching sessions with me
  • Weekly office hours and trainings with Team Foot Traffic to learn likes copywriting, paid IG and FB ads, funnel implementation and more
  • Private onboarding call to get you started on the right foot
  • A Dedicated Community Manager that is in the FB group every weekday answering your questions
  • A Dedicated Accountability Coach to work with every month for 25 minutes PRIVATELY. We want to help hold you accountable to hit your goals.

Your investment is just $497/month or pay in full to receive 10% off. Those that pay in full will also get a bonus 25-minute private coaching call with me to be used at any time during the program.

Click here to pay monthly.

Click here to pay in full.

This is it! 2020 is YOUR year. You know. I know it. If you're ready, I can't wait to welcome you into the program.

If you've got big goals for next year, there is no better place to be.

Can't wait to do this together!

Dec 10, 2019

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of Foot Traffic! Today is Day 4 of our Drive More Traffic Challenge!  This is a completely free week of training to set up your 2020 for success.  There are new, fun things for this round of the challenge so don't miss out and if you haven't signed up yet be sure to do that now!  Head to www.stacytuschl.com/challenge to save your spot!

Now, let's talk about the live video tweaks we are making heading into 2020 and why you want to follow our example!

Video is all the rage still. If you still haven't jumped on it's time to do so and if you have been we've got some big tweaks happening in 2020.

Today, I shared the changes you will see with both of my businesses.

Head over to my FREE Facebook community to continue the conversation.   

Dec 10, 2019

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of Foot Traffic! Today is the final day (Day 5!) of our Drive More Traffic Challenge!  This is a completely free week of training to set up your 2020 for success.  There are new, fun things for this round of the challenge so don't miss out.   If you're just joining us head over to my Facebook Community to catch up!

Now, let's talk about how to hire and maximize your social media manager!  

Most businesses don't spend enough time on marketing. Either because they are the one that is supposed to be doing everything or because they hired someone to do it for them but they just follow the checklist and aren't actually results-oriented. ⁠⠀
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Today I gave a few tips on how to hire a great social media manager and then the part that everyone needs to hear - how to maximize him/her.  Stop wasting your money paying someone to post everyday. ⁠⠀
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It's time to get results! ⁠⠀Head over to  stacytuschl.com/community⁠ to continue the conversation!

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I can’t wait to hear the feedback and what your biggest takeaways were this week! ⁠⠀
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P.S. The doors are NOW OPEN to the Foot Traffic Formula, register now and you'll receive our Fast Action Bonus on air coaching call with ME, BUT HURRY! This bonus offer expires tonight at 9 pm CST.⁠⠀(12/13)
stacytuschl.com/successstories

Dec 10, 2019

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of Foot Traffic! Today is Day 4 of our Drive More Traffic Challenge!  This is a completely free week of training to set up your 2020 for success.  There are new, fun things for this round of the challenge so don't miss out and if you haven't signed up yet be sure to do that now!  Head to www.stacytuschl.com/challenge to save your spot!

Now, let's talk about the live video tweaks we are making heading into 2020 and why you want to follow our example!

Email feels like it's slowly dying, however, it isn't dead. 📩 We make sales from our emails every week. I know we want our email list to get bigger and bigger but that actually can be a problem.

Today I talked about why we intentionally keep it small and how that is actually helping our sales.

Join the conversation in my FREE Facebook Community.   Head over there now!

Dec 10, 2019

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of Foot Traffic! Today is Day 2 of our Drive More Traffic Challenge!  This is a completely free week of training to set up your 2020 for success.  There are new, fun things for this round of the challenge so don't miss out and if you haven't signed up yet be sure to do that now!  Head to www.stacytuschl.com/challenge to save your spot!

Now, let's talk about why you need to leverage the power of reviews now before it's too late!

A lot of the big economists are talking about another recession ahead. We don't know when but we know that one is coming. History always repeats itself.

As someone who has owned a small business during the last recession, I will tell you, you have to get scrappy. But the good news is we still have time to help recession-proof our business and one of the ways is maximizing your reviews.

Every business is reviewed somewhere, whether you have Facebook, Yelp, Google, Amazon, iTunes, trust me your business is being reviewed somewhere. 

Join me in my Facebook Community to continue the conversation.   Click to join here!
Dec 9, 2019

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of Foot Traffic! Today we kick off our Drive More Traffic Challenge! This is a completely free week of training to set up your 2020 for success.  There are new, fun things for this round of the challenge so don't miss out and if you haven't signed up yet be sure to do that now! 

Word of mouth is a lot of times small business owners' #1 source of new customers.

The big question is how we do maximize that?

Getting referrals is getting harder and harder. People are not sharing about your business unless they have a good reason.

Today I'll this Holiday referral bonus that we do. It is perfect for you to announce in December and still get some last-minute holiday sales.

I know my action takers are going to see a return on day 1.

Don't forget to join my FREE Facebook Community.  Click here to continue the conversation.   

Dec 6, 2019

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of Foot Traffic!  I am really excited because I'm going to be interviewing somebody today that is a client of The Foot Traffic Formula.   Recently she asked me to show her the 'blueprint.'  She wanted to be told what to do.   And that's super exciting to me because that's exactly how I am.   So I shared with her what the blueprint is and wanted to share that with you as well.  We hold ourselves back and put too much pressure on ourselves and I'm excited to share this with you to help alleviate some of that pressure. 

I'm so thrilled to introduce all of you to Aubrey Bursch of Easy School Marketing.  Aubrey recently joined the Powerhouse Mastermind after completing a round of The Foot Traffic Formula.    

"We get so caught up in our goals and then we get so upset with ourselves and we don't hit them..." at 4:08 Stacy and Aubrey chat about realistic and doable goals.   They discuss why so many people get caught up in unrealistic numbers and then ultimately get deflated.   Stacy provides insight and tips on how to choose goals that make sense for your business.  

"We hang out with like-minded people..." at 19:34 Stacy provides coaching about how to get market research for your business.  Stacy gives examples of how she gets free market research that can lead to huge changes in your business!

"What has been your biggest takeaway or what have you enjoyed most about Foot Traffic Formula..." at 26:15 Stacy asks Aubrey about her feedback in The Foot Traffic Formula program.    Aubrey shares her thoughts and comments about the program and what it has done to help her business grow.   

Aubrey is such a rockstar and a go-getter!  If you want to learn more about Aubrey you can connect with her at www.easyschoolmarketing.com, on Instagram @aubrey_bursch and on Facebook @easyschoolmarketing

P.S. If you are looking to build a business like Foot Traffic make sure to join Aubrey by applying to my Powerhouse Mastermind where I will be helping only 20 women build their business over the next 12 months. (7 spots are already taken). Click here to learn more.

Dec 4, 2019

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of Foot Traffic!  Today we are going to be talking about customer retention! Today I am joined by Casey Graham, the CEO of Gravy who is going to share the 4 step system to creating higher-paying and longer staying clients.

We all know the importance of converting leads to sales, but what about once they buy?  How do we keep them?  More specifically, how do we keep them paying the bills they have committed to pay? (Which can be one of the biggest headaches in the small business world).

"The Mad Mom Principle..."  at 7:35 Casey explains the #1 reason people quit courses and programs.   So many customers are oblivious to what you, as a business owner, assume they already know.  As entrepreneurs, we have blinders on to the courses and products we create.  Casey talks about two software programs that will help you gain more insight on this topic.

"The Magic Moment Principle.." at 13:15 Casey discusses the question you need to ask yourself in order to get your customers emotionally invested.  There is a very easy and simple something that you can implement to give your customers a win within the first week.

"The Press Zero Principle..." at 19:10 talks about why human interaction is so important to consumers when they have an issue.  We chat about why this step is so crucial, even if you cannot immediately solve their problem.

"The $0.55 Principle..." at 23:00 Casey explains the importance of taking the time to do non-scalable activities to really love on your clients.

If you want to learn more about Gravy head to gravysolutions.io.  Casey and the team at Gravy are the answer to recurring revenue retention for businesses with subscriptions and memberships.  Let them know you are visiting from the Foot Traffic Podcast!

P.S. If you want to learn how to Drive More Traffic this Holiday Season, get signed up for our next free challenge beginning on December 9th. Click here to register!

During this free event we will cover:

  • Day 1 Training: Snag my December Referral Incentive to Skyrocket Your Sales This Holiday.
  • Day 2 Training: Why you need to leverage the power of reviews now before it's too late (Google, Facebook, iTunes, Amazon, etc. every business should be using at least 1 platform!)
  • Day 3 Training: The one thing that you must be doing with your email list every 3-6 months.
  • Day 4 Training: The live video tweaks we are making heading into 2020 and why you want to follow
  • Day 5 Training: How to hire and maximize your social media manager.

I hope to have you join me!!

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