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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: November, 2016
Nov 30, 2016

Melissa Cassera is an LA-based screenwriter and award-winning marketing consultant. She was named one of the nations Top Personal Branding Experts by Huffington Post and her insights have been featured on NBC, ABC, CBS and Fox News as well as in Glamour, Redbook, Fast Company and Forbes. She is the creator of an online training program called OBSESSED that helps business owners, writers, and entertainers build raving, obsessed fan bases.

In this episode, Melissa and Stacy discuss the importance of developing personal connections with your audience.

Some highlights include:

“I was a bit of a reluctant entrepreneur.” At minute 1:00, Melissa talks about her journey into the world of entrepreneurship.

“I have always believed that the mark of a great entrepreneur is how you navigate the dips and the slumps in your business.” At minute 6:00, Melissa talks about how important it is to be resilient in your business.

“The more you can make one-to-one connections with people, the better.” At minute 11:00, Melissa talks about how important it is to take the time to develop personal connections in the virtual world.

Take pleasure breaks and keep a work activity journal. At minute 14:00, Melissa talks about the importance of work/life balance and two strategies that work well for her.

“Focus your time on where your brilliance is.” At minute 18:00, Melissa talks about the importance of delegation in both your professional and personal life.

Ways to contact Melissa:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Nov 28, 2016

In her career Judy has led both public and private companies as CEO, and served in management positions at Fortune 500 companies.

She is on the advisory boards of Illuminate VC, Pereg VC, and Springboard Enterprises. Judy previously served as a managing director of Golden Seeds Angel Network and as a member of the faculty of Goldman Sachs’ 10,000 Small Business Program.

Judy’s book, How to Be a Power Connector: the 5+50+150 Rule, was named the #1 business book of 2014 by Inc. She has been profiled in Entrepreneur, Vogue, Fast Company, Forbes, CBS, Huffington Post, and Bloomberg Businessweek.

In this episode, Judy and Stacy discuss why it’s so important to have a diverse network & going out of your way to help other people.

Some highlights include:

“They can break you, but they can’t eat you.” At minute 1:00, Judy talks about the moment she made the commitment to kick fear to the curb and do whatever it took to save her business.

Open yourself to criticism & get out of your comfort zone. At minute 4:00, Judy talks about an important life lesson that she learned while in graduate school.

There are no lack of resources out there. At minute 7:00, Judy talks about how important it is to establish what your goal is and find the resources to help you get there.

Surround yourself with people who have your back. At minute 10:00, Judy talks about the importance of having a strong, deep & diverse network.

Everything you do says who you are. At minute 16:00, Judy talks about going out of your way to add value and help other people.

Ways to contact Judy:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Nov 25, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Do you know why most people fail with their goals? Keep that question in the back of your mind when I tell you about a call that I had around 6 months ago – it was a consult with a small business owner. We started to peel back, layer by layer where she was in her business and where she wanted to be. And like most of the passionate entrepreneurs that I work with, she wanted to have a six figure business and she wanted it now. However, there were many gaps that she needed to fill before she could get there.

Today, we’re going to be talking about how important it is to take the time to create a strategy to succeed.

Some highlights include:

When I can hear it in someone’s voice that they want to give up, my heart is breaking for those people. That was part of the reason why I wrote my book “Is Your Business Worth Saving.” I’m hoping and praying that I can help people turn their business from a struggle to success, but it doesn’t happen overnight. (minute 4:00)

Most entrepreneurs these days create these big, bold goals without taking the time to create a strategy and honor the steps that go into each phase. It literally equals deliberately setting yourself up for failure. I’m not asking you to play it small or set these realistic goals – I want you to dream big, I don’t want you to play small. I’m all about expanding your vision and dreaming as big as you can, but then that dream also has be broken down into bite size goals so that you can effortlessly achieve it. (minute 4:00)

I love when people dream big and say their goal is seven figures and that’s amazing, but let’s make sure that we hit four, five and six before we start hitting seven. (minute 6:00)

Resources:

My Book:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Nov 23, 2016

Stacey Brown Randall has one focus in life.

To help business owners avoid business failure.

She knows – she’s been there, done that and got the t-shirt.

What Stacey learned when her first business failed and through years of researching successful business owners – is now what is making all the difference with her current business success. And she is sharing all of her secrets.

Stacey’s online programs and live coaching provide a blueprint to follow to take control of your referrals, client experience, business and days. She focuses on helping solopreneurs and small business owners to increase sales through sticky clients and unleashing a referral explosion in your business without asking for referrals.

Stacey is a three-time entrepreneur, certified productivity and time efficiency coach, has a background in sales and marketing, is an adjunct professor, and an aspiring author.

Stacey received her Masters in Organizational Communication and is married with three kids, a 8-year-old son and 6-year-old daughter. She and her husband also welcomed the newest member to their family as they have the privilege of raising their 8-year-old nephew.

In this episode, Stacey and Stacy discuss the importance of having a referral strategy.

Some highlights include:

“You have to touch business development every day.” At minute 4:00, Stacey shares three things that she learned that went wrong with her first business failure.

Learn how to get referrals by NOT asking. At minute 7:00, Stacey shares her referral strategy and why you must make sure to have relationships with people who can and will refer you.

Be worth referring. At minute 10:00, Stacey talks about how important it is to create a great client experience.

Stay authentic to who you are. At minute 11:00, Stacey talks about her three platinum principles and why it’s so important to stay true to yourself.

Figure out how to scale your business. At minute 17:00, Stacey talks about the importance of learning how to scale your business.

Ways to contact Stacey:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Nov 21, 2016

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and marketing.

Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field.

Heather Ann has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others.

Heather Ann currently is the Author of…”Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success” and “The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game.” Heather Ann Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life. Heather Havenwood Be You! Be REAL! Be the BOSS of your LIFE!

In this episode, Heather and Stacy discuss the importance of knowing your audience.

Some highlights include:

“I fell into entrepreneurship on accident.” At minute 2:00, Heather talks about how she got started in the world of entrepreneurship.

Understand the art & science of copywriting. At minute 5:00, Heather talks about why every business owner needs to learn about copywriting.

At minute 9:00, Heather talks about how she helps people take their “mess” and turn it into a clear & concise message.

Get clear on who your audience is. At minute 13:00, Heather talks about the importance of getting clear on your niche market.

The more you give, the more you get back. At minute 20:00, Heather talks about how podcasting can add value to your business.

Ways to contact Heather:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Nov 18, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

I’m a big planner. I have systems for everything, and I make no exceptions when preparing for the upcoming year. I know it’s still 2016. However, 2017 is right around the corner and you better be thinking about it. Today, we’re going to be talking about five simple steps to help you start your year off with a bang and setting yourself up for six or seven figure success.

Some highlights include:

The first step is learning to step into your vision and get clear as day about your desires – no matter how small or big they are. (minute 4:00).

The second step is how to break your big vision into small chunks that can actually be achievable and get done. (minute 4:00)

The third step is taking a 360-degree look at your business and yourself – analyze that play field and come out stronger and truer than ever before. (minute 5:00)

The fourth step is kicking off 2017 with a rock solid game plan. (minute 6:00)

The fifth step is to develop a six or seven figure success mindset. (minute 6:00)

Resources:

My Book:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Nov 16, 2016

Diane Gardner is an expert tax coach, Quilly award recipient, and best-selling author whose proactive planning approach gives clients a leg up on Uncle Sam and helps them dodge the tax bullet. Diane saves small business clients between $5,000 and $50,000 in as little as 60 minutes!

Her tax coaching sessions have resulted in a combined savings of over $700,000 to-date — hard-earned profits small business owners would have given to the government by overpaying taxes.

Leaving no deduction or credit unexamined, Diane ensures professionals like you pay the least amount of taxes allowed by law.

As a licensed Enrolled Agent, Diane prepares returns and helps taxpayers nationwide maximize profits and tax savings. She is a Certified Profit First Professional, an Accredited Tax Preparer and has elite certification as a Certified Tax Coach.

Diane is the co-author of the best-selling books, “Stand Apart” and “Why Didn’t My CPA Tell Me That?” She has also authored six other books including her newest, “Stop Overpaying Your Taxes! 11 Ways Entrepreneurs Overpay and How to Stop it Now!”

She created the nationwide Get Off the Wheel Practice Management Solutions for Accountants and leads the Business Breakthrough Mastermind Group in her hometown of Rathdrum, Idaho.

Diane enjoys spending time with her husband, daughter and grandson in her spare time. She is active in her church, community organizations and several local Chambers of Commerce.

In this episode, Diane and Stacy discuss how to help entrepreneurs save money by being proactive with their tax planning.

Some highlights include:

“I had to learn how to market.” At minute 2:00, Diane talks about how she reinvented her business after the recession.

Learn how to control your calendar. At minute 4:00, Diane talks about how important it is to schedule time on your calendar for projects & tasks.

“A little bit of planning saves a lot of money.” At minute 6:00, Diane talks about some common mistakes that entrepreneurs make with their taxes.

Hire your kids to work in your business. At minute 7:00, Diane talks about some of the important lessons entrepreneurs can teach their kids by pulling them into their business.

Build a team. At minute 15:00, Diane talks about the importance of building a high level, star quality team around yourself.

Ways to contact Diane:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Nov 14, 2016

John Bowen is a successful entrepreneur and the founder of four multi-million dollar businesses, including CEG Worldwide, AESNation.com, and Financial Advisor Select.

He is widely recognized as a leader in the financial services industry. He currently coaches hundreds of top financial advisors on how to serve their affluent clients even more effectively. He is a prolific podcaster and author with more than 15 books to his name and is a regular columnist for The Huffington Post and Financial Planning.

In this episode, John and Stacy discuss some valuable lessons that he’s learned as an entrepreneur that you can apply to your business.

Some highlights include:

“…at that moment, I decided to be a financial advisor, really helping families so that no family went through what we did.” At minute 1:00, John talks about the moment he knew he wanted to become a financial advisor.

“There has never been a better time to become an entrepreneur.” At minute 4:00, John talks about how much opportunity there is to create wealth by serving other people.

“As entrepreneurs, we’re always trying to save money.” At minute 8:00, John talks about an important lesson that he learned in his business as well as the value of mastermind groups.

Work-life balance is important. At minute 13:20, John talks about work-life balance and his belief that we’re in business not for more business, but rather to build and support the quality of life that we want.

Create credibility and authority. At minute 16:20, John talks about the importance of online marketing.

Ways to contact John:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Nov 11, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Should you hire family members to work in your business? Liz asked me this question because she knows that I work with my sister, and Liz was curious if a similar situation would work for her. My sister Jamie is the general manager of my performing arts academies and we have been working together for probably 6 years or more now. So today, I’m going to share with you the ups and downs, the pros and the cons.

Some highlights include:

You need to have specific roles and be very clear of who does what. Don’t step on each other’s toes because that can go very bad very quickly. (minute 3:00)

Pick your battles. I love everything my way and in the beginning I would always say no we do it this way, but then Jamie had said to me that for me to not be involved in everything, I had to trust her to make decisions. And she was absolutely right. (minute 4:00)

Communication is key, but don’t over communicate. You have to trust each other and not oversee everything. (minute 5:00)

Now am I saying yes you should absolutely hire family? No, not exactly. I think there are some family members that can make it work and then some that I don’t think would be a good idea. Do you and your family member that you’d work with have complementary personalities or are you the same person? I can’t imagine working with someone just like me. (minute 6:00)

Before you hire, I highly suggest talking about important things like pay, raises, time off, etc. If you’re at the stage of your business where you’re not making much money yet, do you want your family member to make as little as you do? If so, you should probably make them a business partner and not an employee. (minute 7:00)

There are a lot of reasons you can probably think for not hiring family members, but for me, I could never trust anyone like I trust my sister. I know Jamie always has my business as her number one priority, and she treats it like it’s her business and that is honestly priceless. (minute 9:00)

Resources:

My Book:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Nov 9, 2016

Eleanor Beaton is an award-winning entrepreneur, women’s leadership coach and personal branding consultant, and she was named by entrepreneurial guru for women Ali Brown as one to watch in the women’s leadership space.

In 2016, she was named as one of 8 global advisors to the Visiting Women’s Executive Exchange Program at the Yale School of Management. She is also a 2016 nominee for an RBC Women of Influence Entrepreneur of the Year Award.

She has worked one on one with some of the country’s most notable women including celebrity entrepreneur and investor Arlene Dickinson, Order of Canada recipient and former Home Depot president Annette Verschuren, Rich Dad, Poor Dad co-founder and leading financial literacy expert Sharon Lechter and many others.

Eleanor works with ambitious professional women in two main areas. She helps established women tell their stories and create authentic, knock-out personal brands in order to unlock the very top level of success.

She helps emerging women leaders and entrepreneurs cultivate the leadership skills and executive presence they need to be taken seriously as a leader in order to reap the rewards they deserve.

A former journalist and speechwriter, Eleanor won numerous top journalism prizes for her coverage of fast growing, women-led companies. She started her career in advertising, where she helped manage multi-million dollar accounts for top brands.

Eleanor is a graduate of the United World College of the American West, the University of Toronto, and the University of King’s College.

In this episode, Eleanor and Stacy discuss creating a business that allows you to live your life with freedom and flexibility.

Some highlights include:

“I was an accidental entrepreneur.” At minute 1:00, Eleanor talks about jumping into entrepreneurship because she moved out the the country and didn’t want to sacrifice her ambition.

“You’ve got to have fire in your belly.” At minute 4:00, Eleanor talks about the burning passion that being an entrepreneur requires.

“Cash is to your business as blood is to your body.” At minute 6:00, Eleanor talks about the function of cash in your business.

The audience has to be just right. At minute 14:00, Eleanor talks about how she builds her speaking schedule, what events she agrees to, and which ones she doesn’t.

“The solopreneur model is not a lifestyle business.” At minute 22:00, Eleanor talks about why it’s so important to build out your team, especially your sales team.

Ways to contact Eleanor:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Nov 7, 2016

Jon is a Facebook marketing coach, author, speaker and strategist. He became an early user of Facebook for business purposes while working for the National Basketball Association in 2007. Jon launched Jon Loomer Digital in late 2011, and in little more than a year established JonLoomer.com as well as his Facebook page as go-to resources for Facebook marketing research, guides and tutorials.

In this episode, Jon and Stacy discuss building a business that gives you the freedom and flexibility to live your life and give your family the stability you want.

Some highlights include:

“I was laid off twice in two and a half years.” At minute 1:00, Jon talks about why he decided to stop moving his family around and decided to start his business.

When you write, you learn about yourself. At minute 5:00, Jon talks about how he grew his business through one of his biggest strengths: writing.

Work-life balance doesn’t mean spending all of your time with your family. At minute 13:00, Jon talks about why you need to spend time with the people that matter to you but also need to spend enough time in your business to continually challenge yourself.

Do what you’re good at and delegate everything else. At minute 17:00, Jon talks about his team and what he delegates.

You have to experiment. At minute 24:00, Jon talks about how to figure out what is going to work for you and your business and why you shouldn’t worry if something doesn’t work immediately.

Ways to contact Jon:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Nov 4, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

I recently got back from an industry specific event and it was such a great refresher. It was also a big wake up call because I realized that I needed to really stay on top of the systems that get used in my business. We’ve all heard people say work on your business, not in your business, and I make that a reality. However, systems can get really dated and not as effective when you aren’t the one physically doing it anymore. So all of sudden you watch someone do something they way you said to do it and you realized that the system is two years old and it needs updating.

Some highlights include:

You need to be involved in industry specific events as well as events that deal with a bunch of different industries. At industry specific events, you will learn best practices for your industry, but by going to events that deal with multiple industries, you will pick up ideas from other industries that you can implement in your own. Your competition might not have these ideas, so it’s a great way to stand out. (minute 1:00)

I have been very, very busy, personally and professionally, and I slacked a little bit on going to any industry specific events. When I attended one recently, I learned about how important it is to check your systems annually. (minute 3:00)

Even if you can’t attend an event for personal or professional reasons, send someone to the event. Send someone who will take the notes for you and bring back great ideas. But make sure you send the right person. Some employees get overwhelmed and others get excited. (minute 5:00)

Resources:

My Book:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Nov 2, 2016

Alease is an online marketing & branding coach, marketing professor, and best-selling author of “Greatness Is In the Comeback.”

She has over 17+ years of experience in marketing, business development, and leadership training. She’s can actually say she’s an entrepreneur, but a few years back she actually had no idea what she was doing. Because of her struggles, Alease now has an unrelenting commitment to helping other women entrepreneurs create thriving brands so that they can increase their incomes, get more clients, and achieve success in their personal and business lives.

Alease has worked with hundreds of entrepreneurs in a dozen of industries like wellness & health providers, boutique owners, realtors, financial planners, fashion designers, beauty professionals, chefs, pastors, and music artists.

She’s been featured in Somerset Studio, Creative Loafing, Charlotte Observer, Ai In Site, Pride Magazine, Uptown Magazine,WSOC TV, Success Stalkers Radio, Biz Chix Podcast & Business Women Rock as well awarded Faculty of the Year, Ai Leader Spotlight, and Goodwill Outstanding Community Leader.

Her products, workshops, and coaching style is creative, straight forward, and easy to implement into your busy life.

In this episode, Alease and Stacy discuss becoming an entrepreneur to take back your life.

Some highlights include:

“I was demoted.” At minute 1:00, Alease talks about the devastating career event that made her decide to jump into business for herself.

Not everything is a strength for everyone. At minute 4:00, Alease talks about her ability to break down complex things into simple steps that anyone can follow.

Facebook technology is great for boosting your visibility. At minute 8:00, Alease talks about the growth she’s seen in her business because of Facebook ads and Facebook Live.

Focus on what you enjoy doing. At minute 13:00, Alease talks about why she delegates the cleaning of her house and a lot of her social media work.

“I love the freedom.” At minute 15:00, Alease talks about the benefits and challenges she finds from being an entrepreneur.

Ways to contact Alease:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

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