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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: April, 2016
Apr 29, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

This is the second part in our five-part series on boosting productivity using your smartphone. You can find part one of this series here.

There are several great smartphone apps that you can use to listen to different kinds of audios. At minute 2:00, I give you my recommended apps.

Live video is great for continuing your education. At minute 4:00, I run down some of the great live video platforms that you need to check out.

I have an email address that no one else knows about. This is a great way to subscribe to things that you like while keeping your main email inbox clutter-free. (minute 5:00)

When should you be using these resources? At minute 6:00, I detail some strategies for fitting these into your schedule without taking up too much of your time.

Similarly, where should you be using your smartphone to make the most of these resources? At minute 7:00, I give some tips for locations for using these resources. You can do even more than simply listening to them in the car!

Implementation: at minute 8:00, I go over some strategies for taking what you learn from these resources and getting them into action. It’s important to implement what you learn, but it can become dangerous if you get overwhelmed by all of the knowledge that you’re taking in.

Apr 27, 2016

Felena Hanson is the founder of Hera Hub, a shared, flexible work and meeting space where entrepreneurs can create and collaborate in a professional, productive, spa-like environment. The platform provides members with connections to other business experts, access to educational workshops, and visibility within the community. Hera Hub’s goal is to support 20,000 women in the launch and growth of their business by 2020.

In this episode, Felena and Stacy discuss the ins and outs of running a business in the modern world. A lot of our online businesses don’t have physical locations, but Felena talks about why a physical space is a great investment.

Some highlights include:

Do you need an office? At minute 3:00, Felena talks about why making an investment in a physical location is one worth making.

“I work my butt off.” At minute 7:00, Felena talks about why tenacity is such an important trait in entrepreneurs.

“There’s a time and a place to hire an expert.” At minute 10:00, Felena talks about why you can’t do it all yourself.

“I believe in work-life integration.” At minute 16:00, Felena talks about why she doesn’t believe in work-life balance.

You have to be able to communicate. At minute 24:00, Felena talks about the various tools she and her team use to stay organized.

Ways to contact Felena:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Apr 25, 2016

Lisa Larter, the founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker. She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems. She’s helped increase the visibility and profits of a wide range of clients including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online entrepreneurs, and, her favorite big-name advisee, Deepak Chopra. His feedback? “Lisa, you’re the best.”

Are you feeling held back by your job? In this episode, Lisa and Stacy discuss the reasons why you should consider becoming an entrepreneur.

Some highlights include:

Lisa walked away from a six-figure income to start her business. She talks about why she walked away from that job and how she fought through the fear of running a business. (minute 2:00)

“If it’s possible for you, it’s possible for me. And if it’s possible for me, then it’s also possible for you.” At minute 5:00, Lisa talks about how she’s able to instill her confidence in others.

When she opened her business, Lisa spent $20,000 in marketing and it didn’t bring in any business at all. At minute 13:00, she talks about what she learned and what she does differently now.

“You work to live, you don’t live to work.” At minute 16:00, Lisa talks about why she believes work-life balance exists and what you can do to achieve it.

There are a lot of great tools out there available to entrepreneurs. At minute 24:00, Lisa talks about Dropbox, FreshBooks, and Infusionsoft, three tools that she loves.

Ways to contact Lisa:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Apr 22, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today’s episode is a really special one. Over the next five weeks, I’m going to be using these solocasts as a five-part series on how to get more productive using your smartphone. Today’s episode is going to be about social media.

Social media can be very overwhelming, and it can take away so much time that it can easily lead to a major drop in productivity. So today we’re going to go over a few things that are crucial factors for your productivity.

When should you be on social media? When is the most productive time? Feel like you’re taking way too long checking? At minute 1:00, I go through several tips and tricks for making sure you’re checking your social media at the right time.

What should you focus on with social media? At minute 3:00, I go through some of the focuses that I personally use, how to spend your time wisely when you do, and what you should delegate.

You can also use different social media platforms for personal and professional development. At minute 6:00, I go over some strategies for using these platforms in ways that don’t become major time constraints on your schedule.

Is your Facebook feed too cluttered? At minute 8:00, I talk about how to successfully go through a Facebook purge.

Apr 20, 2016

Jodi Aman is a lead-by-example teacher. Despite seeing the depths of hell when she was immobilized by panic and anxiety, she clawed her way back to life and taught herself to master happiness. She has been teaching and counseling people around the world for over 20 years, helping them find peace in their lives amid dealing with sadness, loss, anxiety, divorce and other life transitions.

As an author and inspirational speaker, she helps audiences make sense of their lives. She shows how to shift thinking, change unwanted situations, and finally stop the out-of-control downward spiral by releasing that internal self-critic.

Most self-help authors tell you what to do. Jodi shows you.

In this episode, Jodi and Stacy discuss Jodi’s battle with anxiety and how she’s become a happy, successful business owner.

Some highlights include:

Jodi was a counselor saying the same thing to eight people a day. At minute 2:00, she talks about deciding to take her expertise and turning it into a business that could touch many more people than she already was.

“I don’t let things get me down.” At minute 7:00, Jodi talks about why an equal dose of optimism and realism are so important in being a business owner.

Don’t hire people who can’t do the job. At minute 9:00, Jodi talks about what she has learned about the hiring process and how she overcame always seeing the best in people. That’s a dangerous practice when it blinds you from seeing the negatives in potential employees.

You need to be able to transition from work to home. At minute 16:00, Jodi talks about work-life balance. She believes it exists, but it takes a lot of work.

Don’t clutter up your tools. At minute 20:00, Jodi talks about why she only uses a select few tools.

Ways to contact Jodi:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Apr 18, 2016

Tara Gentile is the creator of Quiet Power Strategy™ and the founder of CoCommercial, a company specializing in hands-on business training for idea-driven entrepreneurs. She’s passionate about helping people with smart ideas make more money, reach new audiences, and live life with ease. Tara is the author of “The Art of Earning,” “Quiet Power Strategy,” and “The Observation Engine.”

Tara’s work has been featured in Fast Company, Forbes, Design*Sponge, and in the New York Times bestselling book “The $100 Startup” by Chris Guillebeau. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and marketing all over the world.

In this episode, Tara and Stacy discuss strategies that you can use as a business owner to solve problems for your customers.

Some highlights include:

“I just needed the seed of an idea.” At minute 2:00, Tara talks jumping into business head first without thinking about it and why experimenting is so important.

Separate your personal and business finances. At minute 11:00, Tara talks about making this mistake when she started her business and the ill effects that it had for years on her business.

Know where your customers are in their awareness. At minute 16:00, Tara talks about this major principle of copywriting that you need to know to market effectively.

At minute 21:00, Tara talks about work-life balance and why it doesn’t exist. However, she believes that what she calls work-life integration does exist.

“People know how I receive information best.” At minute 32:00, Tara talks about developing a system with your team so they know how to communicate in the way that is most productive for both of you.

Ways to contact Tara:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Apr 15, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s episode, I’m going to talk to you about social. If you’re familiar with my material, you know that I’m very active on social media, and I’m a huge advocate for using lots of tools that it can offer you. If you use social media the right way, it can be a great way to connect with your audience. However, if you’re using it the wrong way, it can also be a huge waste of time. But if you’re not using it at all, you’re definitely missing out on a great free resource.

Some highlights include:

Feel like you don’t have the time to spend on social media? Consider hiring someone to run your social media for you. (minute 2:00)

The most important step for social media success is staying active. I post things on my Facebook account three times a day so people always have the opportunity to engage with me. Take the time to plan out at least a week in advance. (minute 4:00)

I recommend reading Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook.” At minute 5:00, I talk about the strategies I’ve learned from it that you can use to successfully present gives to your audience.

What kind of social media should you use? At minute 7:00, I run through some of the biggest platforms and whether or not they’re the right ones for you.

People are more likely to leave honest feedback on social media than they are in person. This can be both a good and bad thing. (minute 10:00)

Stay professional. Everything you do is very visible and speaks to the quality of your business. (minute 13:00)

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Apr 13, 2016

Cassie Mendoza-Jones is a kinesiologist, naturopath, and author for women who feel stuck, unworthy, and disconnected to themselves. She's the founder of Elevate Vitality, her kinesiology and naturopathy clinic, as well as the Heartfelt Harmony Society, a collection of online lifestyle and business courses and guides to help women live in freedom and harmony every single day.

Through her work, she’s here to help you shake up your approach to self-care, self-worth, and self-acceptance on every level while making it all feel like nourishing yourself without feeling guilty for it is the simplest thing in the world.

Her upcoming book, "You Are Enough," is being published by Hay House and is due for release in early 2016. She’s spoken at events and workshops around Australia for a variety of companies, including LinkedIn and New Balance.

In this episode, Cassie and Stacy discuss making your business work for you so that you’re able to live the life that you want to live. One of the topics that they discuss is laying down boundaries.

Some highlights include:

“To be totally honest, I had no idea that I was starting a business.” At minute 2:00, Cassie talks about how she started her business without even realizing it.

Don’t be naive. At minute 7:00, talks about why you can’t just assume that you’ll get a return on investment.

Lay down your boundaries. At minute 12:00, Cassie talks about “burning 10 candles at both ends” and learning to say no to work that isn’t right for you.

“Everything is an experiment.” At minute 19:00, Cassie talks about taking the pressure off and just trying things out to see how they work.

Take a big step back. At minute 25:00, Cassie talks about what to do when things feel overwhelming.

Ways to contact Cassie:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Apr 11, 2016

Before Alyson started her own company, she was the Marketing Manager at Glazer-Kennedy Insider’s Circle working for Dan Kennedy & Bill Glazer where she discovered her passion for all things direct response and info-marketing. She’s taken that passion and turned it into her business where she helps coaches, speakers, and authors create info empires.

In this episode, Alyson and Stacy discuss why going into business for yourself can be a safer career path than working as an employee if you go about it in a smart way.

Some highlights include:

Feel like you can’t afford to go into entrepreneurship? At minute 1:00, Alyson tells me why this is backward thinking. She tells me why going freelance is very lucrative.

“I ran out of money.” At minute 6:00, Alyson talks about the money mistakes she made and what you can learn from her mistakes.

Marketing is so important that you should outsource the rest of your business. At minute 11:00, Alyson talks about how and why to learn to market.

“Wherever you are, be there.” At minute 16:00, Alyson talks about why the way to achieve work-life balance is by being present in whatever you’re doing at that moment.

Be really detailed in your instruction. At minute 21:00, Alyson talks about delegation and how to work with employees effectively.

Ways to contact Alyson:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Apr 8, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s episode, I’m going to talk to you about free content vs. paid content. I’m talking about all of the free education we’re getting online. This here is my podcast, but I also use this content on Periscope, YouTube, Facebook -- I’m constantly repurposing my content.

Some highlights include:

Learn to ask yourself whether you really need what you’re being sold through sales funnels. (minute 2:00)

Have a free ticket somewhere? Don’t take a member of your team. Take someone else and build a relationship with them. (minute 4:00)

Be fully in the moment. Don’t waste your time by focusing on your business when you’re at an event. (minute 6:00)

What should you say yes to and what should you say no to? At minute 7:00 I share my strategies for making these decisions.

What are your three big goals this year? After you figure this out, you can figure out where to spend your time and money this year. (minute 9:00)

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Apr 6, 2016

Suzanne Glover is an author, coach, motivational speaker, hypnotherapist, actress, and a personal development professional who inspires and encourages you to become your best!

Suzanne has a unique approach to helping people because she mixes her background as a professional model and actress with effective hypnosis and positive thinking techniques to give extraordinary tools that work inside and out for better communication, presentation, and a successful mindset.

Suzanne and Stacy discuss taking control of your life. Suzanna has a number of incredible tips for making the changes you need.

Some highlights include:

Everyone told Suzanne she should be a model, but, unfortunately, she wasn’t treated kindly in an industry notorious for that kind of behavior. At minute 2:00, Suzanne talks what she learned in that time and how it’s had an impact on her life.

Step one: recognize that you have mental roadblocks. At minute 7:00, Suzanne talks about what you can do to combat the fear of failure.

Let go on a subconscious level. At minute 14:00, Suzanne talks about how to change your subconscious programming that you don’t even realize is there.

Look beyond your current reality. At minute 18:00, Suzanne talks about why you need to focus on the future and not dwell on the present.

Your mind lives up to people’s expectations around you. At minute 20:00, Suzanne talks about why you need to separate yourself from others on an emotional level.

Ways to contact Suzanne:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Apr 4, 2016

Joe Pulizzi is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book “Content Inc.” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine.

In this episode, Joe and Stacy discuss the benefits of running a remote business.

Some highlights include:

“The writing down of your goals is the most critical thing I can give anyone. Write them down in a notebook and review them every day.” (minute 5:00)

“Do whatever you need to do to hang on as long as you can.” At minute 7:00, Joe talks about why you need to be patient.

Joe had an idea that he thought was going to change the world. At minute 16:00, he talks about why his idea crashed and burned and what you can learn from his mistakes.

Give your employees the flexibility to live the lives they want to live. At minute 25:00, Joe talks about why having employees work from home is the only model he would ever want to use.

“If you focus on the needs of the customer, they will tell you what they want to buy.” (minute 34:00)

Ways to contact Joe:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Apr 1, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s episode, I’m going to talk to you about preparing for the week ahead.

Some highlights include:

I’m a big fan of Google Calendar. I use their task list at the top. It works really well for me. (minute 0:00)

Here’s how I set up my calendar. Step #1: I review for the coming week. Do all of the tasks in my calendar need to be where they are on my calendar? If not, it might be a good idea to reorganize. (minute 1:00)

Step #2: I weed out. Delete or delegate tasks that aren’t the best use of your time. Decide if it’s best for someone else to do the task for you. (minute 2:00)

Step #3: Prioritize and order. Look at your week and put your big tasks in the beginning of your week and label them 1, 2, and 3. (minute 4:00)

Step #4: Reorganize your to-do list each day. (minute 6:00)

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

You can also find us here: ----- BusinessRescueRoadMap.com -----

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