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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: September, 2016
Sep 30, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

I’m so excited for today’s episode because it has been a little over a week and half since my book launched and I want to share a little bit of the behind the scenes with you. It did phenomenally well — better than I could have ever imagined. With over 12,200 downloads, we hit #1 in several categories. And not just in the US but in other countries as well which makes the book a #1 international bestseller. It feels so good to be on the other side of my first book launch, let me tell you. In today’s episode, I’m going to dive into this book launch.

Some highlights include:

If you want your book to be a bestseller, you need to get ratings and reviews of your book. At minute 3:00, I talk about how I did this with my book.

In June, I went to a conference and met someone from a company called Epic Launch. At minute 5:00, I talk about why I hired them to help me get my book launched.

I’m not a writer or a designer, and I knew I needed help with my book. I hired what is called a collaborative writer, and at minute 6:00, I talk about how Amy Anderson, my writer, was able to get a lot out of me and help me create my book. I also talk about working with Erica Jennings, my designer.

At minute 8:00, I talk about the very specific launch strategy that got my book to become a #1 international bestseller. This segment includes an explanation as to why I made my book free when it first launched.

Resources:

My Book:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 28, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In this episode, Nicole Holland, my guest from episode 96, has returned to interview me for the 100th episode of Business Rescue Road Map.

Some highlights include:

“I was so naïve.” At minute 2:00, I talk about starting my first business without even thinking about it and the differences between starting that business and the one that I started later on.

Every entrepreneur should have a line of credit. At minute 4:00, I talk about why you need to have it there waiting for when you do need it.

“If I want to look like one of these businesses, I need to act like them.” At minute 11:00, I talk learning to delegate and managing a team of 40 employees.

I love being able to pick my schedule. At minute 13:00, I talk about all the benefits of being an entrepreneur.

Get out of your comfort zone. At minute 18:00, I talk about why you need to be around people that you’re intimidated by.

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 26, 2016

Mary Kathryn Johnson has created success for over 13 years as an author, entrepreneur, and mom. A fall while pregnant with her second son landed her with two broken legs, her first book, and business, and she is now on her third business helping other parents create their own life and work success through podcasting, writing and online courses.

In this episode, Mary and Stacy discuss what it takes to be able to do the things in life you want to do.

Some highlights include:

“I just have to do this.” At minute 1:00, Mary tells the story of all her battles with trying to have kids, falling and breaking both legs, and why that pushed her into entrepreneurship.

Get your emotions out of it. At minute 7:00, Mary talks about learning to let go and separate herself from her business.

“Balance is a myth.” At minute 11:00, Mary talks about why she doesn’t believe in work-life balance but does believe in choices.

Freedom, flexibility, and accountability. At minute 21:00, Mary talks about why she loves to be an entrepreneur.

Where are you right now, and how far do you want to go? At minute 24:00, Mary talks about building the bridge between them.

Ways to contact Mary:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 23, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

It has been a crazy week. My book launched on Tuesday, and I can’t wait to share more results with you next week.

Something that has played a huge role in my book launch is the relationships that I have built, so today we are going to talk about building relationships.

Some highlights include:

When my book launched, I created a list of over 100 people that I personally reached out to and asked for their support. I didn’t send them a mass email. I sent them each a real email directly from me. At minute 1:00, I talk about why this is a good strategy.

A way to save time with your email is what Gmail calls “canned responses.” At minute 3:00, I explain exactly what these are and what you should do to utilize them to their fullest potential.

When I hang up from a call with a potential coaching client, I immediately send them a follow-up email. This email contains a canned response with details that I send to every potential client, but I include specific things from our call to make this much more personal. (minute 5:00)

Don’t think that I am anti-email autoresponder. You absolutely have to have one. I send out something to my list every week and whenever I have something that I need my full list to know about. Take my book launch for example. At minute 7:00, I talk about how to use this kind of software effectively.

Facebook has been one of my top sources for networking. At minute 8:00, I share several tips for how to use Facebook to build relationships.

Resources:

My Book:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 21, 2016

Loren Brill is the founder/CEO of Sweet Loren’s, a cookie dough company that’s mission is to change the way America bakes. Based on only natural, unprocessed ingredients, and always award winning taste, Sweet Loren’s wants to prove that natural is better for you and better tasting.

In this episode, Loren and Stacy discuss Loren’s business and ways to stay healthy as an entrepreneur.

Some highlights include:

“I’ve always been interested in health and wellness.” At minute 2:00, Loren talks about her incredible journey that led to her founding Sweet Loren’s.

“We’re really growing.” At minute 12:00, Loren talks about what the last year has been like for her business and some of the lessons that she has learned.

When you’re starting a business, it’s okay to put your all into it. At minute 15:00, Loren talks about her recent efforts to build out a team and achieve a work-life balance.

“What I really like most is being me.” At minute 18:00, Loren talks about why entrepreneurship is in her blood and why she couldn’t do anything else.

Get a coach and/or mentor. At minute 21:00, Loren talks about how to keep moving forward.

Ways to contact Loren:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 19, 2016

Nicole Holland is the host of the iTunes New & Noteworthy podcast, The Business Building Rockstars Show. She helps entrepreneurs build profitable online businesses that excite & inspire them.

Nicole believes that there’s no right way to do anything unless it feels good to you, and she’s known for helping clients strategize & take productive and inspired action steps for massive money producing results through her private & group mentoring & coaching programs. When not working with clients or creating killer content, Nicole can be found wandering through the vineyards of Niagara, Ontario, exploring old buildings, or snuggling with her rescue cats.

In this episode, Nicole and Stacy discuss going above and beyond for clients and what it takes to delegate effectively.

Some highlights include:

“I said ‘I can’t do this anymore.’” At minute 2:00, Nicole talks about her unique background far away from business and how she wound up becoming an entrepreneur.

“If I make a decision, I’m pretty hard headed and I decide to do it.” At minute 4:00, Nicole talks about her self-motivation and why that’s both a strength and a weakness.

“I eat sleep and breathe my business.” At minute 12:00, Nicole gives her take on work-life balance.

Outsource everything you possibly can. At minute 14:00, Nicole talks about why, if you can, you should only do what you absolutely love. Still, you need to learn how to do it yourself.

No one sets the rules but you. At minute 16:00, Nicole talks about the best parts of being an entrepreneur as well as the challenges that come along with it.

Ways to contact Nicole:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 16, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we’re going to be talking about credibility. Someone recently asked me whether or not they need to have a book published before they will have the opportunity to get on stage. This person doesn’t necessarily want to be a speaker, but they do want to be seen as an expert in their industry. So, today we are going to cover the different levels of credibility, what you need to do before you get started, and then how to make sure you don’t get overlooked.

Some highlights include:

We all need credibility, but it comes in different forms. For example, being an author is different from being a bestselling author. And they’re both different from being a New York Times bestselling author. (minute 1:00)

Your experience is what will build your credibility. At minute 2:00, I discuss how I got people to be on my podcast as well as how I’ve been able to make appearances on some high profile podcasts.

Get ready to hear no from a lot of people. At minute 3:00, I talk about why 100 rejections for every acceptance is not a bad ratio at all.

Change the story you tell about yourself. At minute 5:00, I talk about why the story that I was sharing to promote myself just didn’t make an impact on other people and how I’ve changed it so people are always wowed.

So, do you need to write a book to get speaking gigs? At minute 7:00, I answer this question.

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 14, 2016

Amy Smalarz is a woman, wife, mother, and daughter who for many years struggled with trying to live up to what she perceived as everyone else’s expectations of her and lost herself in the process. As an entrepreneur and business owner, she works and collaborates with people to help them realize they are not alone, to celebrate their road traveled (celebrate YOU for being YOU) and to map out their next destination in life (personal and professional).

Amy is a lifelong student. She has earned degrees in Biology and Sociology; a Masters in Healthcare Administration; and a PhD in Social Policy, Health Services Research and Health Economics.

In 2013, she founded Strategic Market Insight and in addition to being a Certified High Performance Coach, in 2016 she founded the Women’s Biz Accelerator. She works with people who are purpose-driven and helps them to integrate work and personal life into LIFE. Whether it’s through personal and professional coaching, strategic consulting, speaking engagements or workshops, Amy works with you or your team to learn more about yourself than you would ever expect.

In this episode, Amy and Stacy discuss the challenges of being an entrepreneur and some things that you need to know to stay on the right track.

Some highlights include:

Not everything is under your control. At minute 1:00, Amy talks about deciding to go out on her own after a major shakeup at her company.

What’s the difference between winning a race and winning in the long haul? At minute 5:00, Amy talks about the what it takes to make it over time.

You have life, and you balance what’s in front of you. At minute 12:00, Amy talks about why there’s life balance, not work-life balance.

It’s hard to keep yourself where you need to be going. At minute 19:00, Amy talks about her biggest challenge as an entrepreneur.

Be careful what you choose. At minute 21:00, Amy talks about utilizing every minute of your precious time.

Ways to contact Amy:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 12, 2016

Laura Yates is an international coach, writer, and speaker specialising in helping people through breakups and heartbreak and getting them on the path to finding fulfilling and healthy relationships. Laura has written for and appeared in the Daily Mail, Huffington Post, Elite Daily, Eharmony, Match.com and the Entrepreneur on Fire podcast. Laura is on a mission to help heal broken hearts all over the world and show people that breakups can be a catalyst for huge positive change!

In this episode, Laura and Stacy discuss creating a unique business that allows you to live the life you want to live.

Some highlights include:

“I fell into this by accident.” At minute 1:00, Laura talks about how she fell into a business based around breakups and heartbreak.

Invest in the services you need. At minute 6:00, Laura talks about why not investing in the beginning has held her back in the long run.

“I don’t think there is a perfect work-life balance.” At minute 8:00, Laura talks about why you have to be out of balance to achieve the things you want to achieve.

Freedom is being able to go anywhere in the world. At minute 13:00, Laura talks about why she loves being an entrepreneur.

Start with small steps. At minute 19:00, Laura talks about why you need to have a big vision but don’t need to get there all at once.

Ways to contact Laura:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 9, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we’re going to be discussing this question: are you over thinking your niche?

Some highlights include:

Can you be too niched down? At minute 2:00, I talk about why it’s more common to be too broad rather than too narrow.

You need to be so good that you become the go-to expert in your field. At minute 3:00, I talk about how to become your customers’ only option through niching.

Tell your story. At minute 5:00, I talk about a client who was selling weight loss products but wasn’t using her story to do it and what you can learn from her.

Do you need to pick one niche? At minute 8:00, I talk about the biggest myth out there about niches.

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 7, 2016

Amanda Bayerle is a health coach for busy entrepreneurs, the host of the How Bad Do I Want It Podcast and creator of Everyday Fit Entrepreneur.

She has been helping men and women transform their health and fitness over the last 4 years and have been featured in Oxygen and Bodybuilding.com.

Her podcast hit #7 in all of New and Noteworthy and #1 in New and Noteworthy for business. It inspires others to make their dreams a reality. She works with startup and top level entrepreneurs to get fit fast, boost their energy and confidence and gain mental clarity.

In this episode, Amanda and Stacy discuss the importance that health plays in running a strong business.

Some highlights include:

At minute 2:00, Amanda talks about the entrepreneurial journey she and her husband went on to get to where they are today.

“I love checking in on people.” At minute 6:00, Amanda talks about why she loves the communication part of her business.

Is this really going to produce money in your business? At minute 9:00, Amanda talks about a financial mistake that she and her husband made that forced them into debt and lost them their entire team.

Make sure you drink enough water. At minute 15:00, Amanda gives some great tips for staying healthy.

You are your business. At minute 23:00, Amanda talks about why you need to be self-aware to run a great business.

Ways to contact Amanda:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 6, 2016

Nisha Moodley is a Women’s Leadership Coach and the founder of Global Sisterhood Day. Inspired by the belief that the world will be set free by women who are free & sisterhood is key to a woman’s freedom. Nisha creates communities of women leaders to support them to live, love, and lead with depth and beauty.

After struggling for years as a foodaholic, shopaholic, and workaholic, she found her own freedom and set out to support other women in finding theirs by midwifing women back to sisterhood and the truth of their innate beauty and brilliance. Today she works with clients through private coaching, mastermind groups, retreats, and online courses. Find her online at NishaMoodley.com and download her free Take Flight Action Guide, to explore the next expansion of your freedom, at TakeFlightActionGuide.com.

In this episode, Nisha and Stacy discuss how to create the life that you want.

Some highlights include:

“It was clear to me that I wanted a shift in my career.” At minute 1:00, Nisha tells her story and why she ultimately chose to become an entrepreneur when she could have gone so many different directions with her life.

Don’t avoid your finances. At minute 7:00, Nisha talks about being mystified with money in the first years of her business and why this created a lot of problems.

Work-life balance is a dance. At minute 10:00, Nisha talks about work-life balance is always changing.

“My business is mine to mold.” At minute 18:00, Nisha talks about why she loves her business.

Get really clear about what your vision is. At minute 23:00, Nisha talks about reconnecting with your vision every day.

Ways to contact Nisha:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Sep 2, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In this episode, we are going to talk about acquiring new customers and the value that is in your current customer base.

It is so much more expensive to acquire a brand new customer than it is to keep our current customers happy. It is really easy to get caught up in the numbers game. We want more, more, more. And as we are so focused on trying to get more customers, we aren’t keeping an eye on our current customers.

So, let’s talk about how do we keep our current customers happy and staying with us.

Some highlights include:

Are you delivering the high-quality product, program, or service? You need to think about what you advertised and what they received. (minute 2:00)

A good thing you can do to attract customers is throw events. However, you should never exclude current customers from these events. (minute 3:00)

Another way to really keep your customers happy is to give attention they weren’t expecting. Try sending personal emails or phone calls or even welcome gifts. You should also try giving your customers unexpected free bonuses. (minute 5:00)

What else can you try? I recommend paying attention to products and services that you use. Who is over delivering? Who is under delivering? (minute 7:00)

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

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