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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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Now displaying: February, 2017
Feb 28, 2017

Emily Hirsh, who majored in Kinesiology- with health being her thing,  is now a leading Facebook Apps Manager and Sales Funnel Strategist. Emily and her team have been part of multiple six figure launches, as well as having their own multiple six-figure businesses.

In today's show, Emily shares her knowledge and experience to help you to create strategies, so that you can go about marketing your business smartly and successfully, without wasting a ton of money.

 

Some highlights include:

“So I started by diving into the online business world when my husband and I started an online business three years ago...”  From minute 1.16, Emily explains how she became a Facebook Ad Strategist and a funnel.

“I get that question so much- like what should my budget be and so something I'm really big on is your warm audience...” From minute 3.13, Emily talks about where to start with advertising on facebook and what the budget should look like.

“It's honestly the warm traffic...” From minute 4.43, Emily talks about her go-to area, when working with someone for the first time, to ensure that they're set up correctly.

“The other thing that I talk about a lot is really like...planning...” From minute 6.25, Emily discusses some other things that people may not be realizing to be important when starting out.

“So I really like those small priced- even seven to twenty-seven dollar trip wires on the Thank You page...”  From minute 7.38, Emily talks about using trip wires.

“A funnel that I really like to lay out for webinars is...” From minute 8.47, Emily explains a strategy behind Funnel Marketing, when building a list for webinars.

“Well, I like having, ideally, different options and different levels in your funnel...” From minute 10.12, Emily talks about how to figure out the math, when creating price points.

“Well, obviously I love Facebook ads, so that's a big one, but looking at your funnel, like- looking at the numbers...” From minute 12.09, Emily discusses what you need to be looking at, apart from Facebook ads, when trying to scale your business.

“I see a lot of people try a funnel and it doesn't work and they want to redo it all and it's not necessarily the case at all...” From minute 13.47, Emily talks about little tweaks to improve your funnel.

“I think it's a lack of nurturing...” From minute 14.37, Emily talks about the most common mistakes and problems she sees in the funnel side of things, after a successful Facebook ad.

“About five emails, after that I usually spread...  you have to make sure that you're giving a lot of value in them.” From minute 16.43, Emily explains how to nurture your customers, without scaring them off and having them unsubscribe.

“I think, like if you can talk to your target audience, ask them what they want.” From minute 17.48, Emily explains how you can make sure you're creating something that people actually want to opt into.

“I think the visual is huge like people don't always even read all that copy that you write...”  From minute 20.56, Emily discusses the concept behind Facebook ads and which area within that to focus on first.

“I test both- I test with and without text...” From minute 23.02, Emily talks about how you can know whether or not to put your picture on your Facebook ad.

 

To contact Emily: www.emilyhirsh.com

Go to www.audibletrial.com/herempire for your free trial from Audible.

Feb 23, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Stacy talks about copywriting on today's show. She explains that not everyone needs to hire a copywriter and that you may be able to get away with what you're doing for yourself in that area. Stacy gives you some tips on how you can make things work, if you don't have the budget to hire a copywriter and she also shows how you can use other, successful people's work as models, to help you to create a winning style for yourself and pointing out where you need to be cautious when doing that.

 

Today, Stacy shares some of what she's learned from the online space. She has found that really knowing your strengths and weaknesses is vitally important for anyone in business. She talks about knowing if what you're doing is something that you're really strong at and should be doing, or if it's one of your weaknesses and you need to let it go.

 

Some highlights include:

 

“I have an email address that I set up and I just use it to subscribe to any kind of- you know when you optin to something...” At minute 2.41, Stacy talks about setting up a 'fake' email address, for opting into freemium, or for other things for you to look at only when you choose to, not the one you would use for your Facebook ads or your personal stuff.

“So when you have that fake email address set up, you can get on anybody's subscription list, just to see how they're creating those emails.” From minute 4.19, Stacy explains how you can use other people's emails as a model.

“You're not always seeing everything that's behind the scenes.” At minute 5.12, Stacy cautions you about potential pitfalls, when using her 'fake' email method.

“I really one hundred percent believe that copy is one of the first things you'll be investing in.” At minute 6.53, Stacy talks about the value of investing in really good copywriting.

“Great copy sells way more...” From minute 7.22, Stacy explains how she really profited from using a great copywriter and that sometimes you need to invest in that first, to make good money.

“I'm a very good spender. I can spend a lot of money when it comes to my business because I see the potential.” At minute 8.30, Stacy talks about how her investing in a great copywriter before her launch really paid off.

“You have to be very, very careful that it's what you wanna teach and it's in your words..” At minute 9.44, Stacy talks about the importance of being true to your own style of expression, when writing copy, or using a copywriter.

“It wasn't just the copywriting, you know, there are so many pieces to having that big of a launch...” At minute 10.41, Stacy talks about what goes into setting up for a big launch.

“I loved when Maria talked about figuring out what you..” At minute 11.24, Stacy talks about the importance of knowing what you want, when communicating with your audience.

“Your About Page is so much!” At minute 13.20, Stacy explains how to create a unique About Page, by thinking about what is unique about you.

“If you go look at the old website, and you look at the new website, you will see the difference...” At minute 14.46, Stacy uses her old and new websites to show the big difference that using a professional copywriter can make.

“It's basically kicking off this challenge that's coming up, called Brand To Expand.” At minute 15.39, Stacy talks about her 5-day Challenge, starting on Monday 27th.

 

For Stacy's 5 Day Challenge, go to: www.brandtoexpandchallenge.com

 

Stacy's old website: www.stacytuschl.com

 

Stacy's new website:www.shesbuildingherempire.com

Feb 21, 2017

The guest on today's show is Maria Rana, a copywriter and Sales Funnel Strategist. In only two years, Maria, who is a non-native English speaker, has managed to build herself a successful copywriting business. She has also become the go-to expert when it comes to building cash creating funnels. She has helped her clients- even the smallest- generate over $100 000 with their launches. Today, Maria talks to Stacy about sales funnels and about how copywriting is a huge and integral part of them.

Fresh out of university with a degree in literature, Maria, who hails from a tiny, village in Pakistan, really wanted to create the means to become financially independent and make her mark in the world. Her reality at the time, however, did not support those goals, as she comes from a very conservative family, where women weren't allowed to work and there was no concept of making money online.

Maria, being a big dreamer with a vision, made up her mind to change that. She decided to leverage her background in literature and started working as a freelance writer. She started out earning a pittance, but never gave up. She kept going and at the beginning of 2015, she was awarded a scholarship, which is how she got into the copywriting game. In her very first month in business, she made $3000 and since then it's been a wild, wild ride! Listen in today and find out how you can create cash funnels to boost your business beyond your dreams.

 

Some highlights include:

“Alright, so going back a few years...” From 1.35, Maria talks about how she got to be doing what she does today.

“So, to have a proper funnel in place, you need first off, clarity around your offer...” From minute 4.26, Maria explains where to start with creating sales funnels.

“There are different ways of doing that...” From minute 6.34, Maria offers some strategies to send traffic to your landing pages to really capture those leads.

“On your personal page, you can send them to your fan page, or maybe your Facebook Group, so do include that link in there.” From minute 8.50, Maria talks about the importance of creating links to Facebook.

“So, first off, obviously they're getting a welcome email...” From minute 9.20, Maria talks about email sequences- what the journey looks like and how often you should be sending emails out.

“And if you're wondering where do we exactly start pitching...”From minute 11.27, Maria explains the best place to start pitching.

“You need to have a viable long-term strategy...” From minute 13.00, Maria gives her advice about a strategy you can create for sending out emails.

“So, preferably, if you want to make things easy, I would recommend click funnels...” From minute 14.50, Maria discusses whether you need a landing page service, or if just using your website will work.

“But you should keep in touch with your list at least once or twice a week...” From minute 16.17, Maria suggests how often you should send emails after people have jumped on your landing page and received the welcome email.

“OMG, yes! My first funnel, my welcome email, I asked them one simple question and I got over a hundred responses.” From minute 16.44, Maria discusses whether it's a good idea to end an email with a question- whether people actually respond to them or not.

“Once you have that strategy because you cannot write copy without a strategy...” From minute 17.48, Maria offers some tips for writing really great copy that sells.

 

To contact Maria: www.mariarana.com

Maria's Facebook Group: The Woman Unchained- This is where you can find Maria's free gift to you.

 

To contact Stacy: www.shesbuildingherempire.com

Stacy's Facebook Group: She's Building Her Empire

For you free Audible trial, go to: www.audibletrial.com/herempire

Feb 16, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Today, in wrapping up a week of talking about productivity and systems, Stacy goes over some of the systems she uses in her home, that help to keep her business really productive. She mentions that she often does her recording in her kitchen because she's comfortable there and it also has the best internet reception in her house. As a mom, this means that she really has to have her ducks in a row, when it comes to being organized.

 

In today's show, Stacy shares some of the things she does, to ensure that her environment remains conducive to efficiency and productivity. She reminds you that need to care about your home because it affects your business. She asks you what you can do today that will help you de-clutter your life and really simplify it. Stacy suggests that you look around the room and assess the situation and see what you can do to make things more organized and start a system that you haven't had before to enhance your productivity.

 

Some highlights include:

 

“So, what I do specifically is I have a little basket...”From minute 2.06, Stacy talks about a practical system she uses to store her equipment and keep it off limits to her children.

“Lisa talked about on the last episode, was the Sunday basket. I'm kind of doing a version of this...”At minute 2.37, Stacy suggests using a Sunday basket, as suggested by a guest on a previous show.

“One of the things that I've been doing is I've been putting my make-up and hair stuff, all of that, in my half bathroom.” At minute 3.50, Stacy talks about doing her hair and make-up closer to where her kids are playing in the mornings.

“So now we have to pick out our clothes before bedtime...” At minute 5.07, Stacy talks about looking at what's slowing you down and creating systems to make things faster.

“A tip from my friend Jen...” At minute 5.38, Stacy shares an organizational tip learned from a friend.

“I have a checklist for when I travel...” At minute 7.11, Stacy talks about the value of using a checklist when traveling.

 

For details of Stacy's live event, go to www.shesbuildingherempirelive.com

 

Free Facebook Community: She's Building Her Empire Club

 

To download a free trial audio book: www.audibletrial.com/herempire

Feb 14, 2017

Today's guest is Lisa Woodruff, a Personal Organizer, a Productivity Specialist and author of the book The Mindset Of Organization- Take Back Your House One Phase at a Time. Lisa believes that organization is something that can be developed, even if you weren't born that way. On today's show, Lisa explains how you can have your space organized and keep it that way.

 

Lisa started out as a teacher. At the age of forty, when thinking about what she really wanted to do with her life, she realized that all her successes had to do with organization- either for herself or for others. So she launched her blog Organize 365 in January 2012, with the idea of selling organizing products. Within a couple of months, people were referring to her as a Professional Organizer. Once she realized that that was what she really was, the sky became the limit. Listen in and find out from Lisa how you can organize your life to maximize your productivity.

 

Some highlights include:

 

“I have multiple revenue streams...” From minute 2.44, Lisa explains what her business looks like today.

“But when they pay for it, they really do it.” At minute 3.25, Lisa explains how charging for something is often better than giving it way for free.

“It starts with de-cluttering- you always have to de-clutter.” At minute 5.35, Lisa talks about some of the easier things to organize.

“So tackle one area at a time- step one is de-clutter, step two is organize, step three is productivity...” At minute 6.07, Lisa gives you the first three steps towards productivity, reminding you that you can't do it all at once!

“It's all about building better habits.” At minute 6.27, Lisa talks about creating good habits for yourself.

“So the big thing is to complete the de-cluttering process...” At minute 7.20, Lisa advises you to get rid of whatever you no longer need.

“But what I suggest now, is to just ship it all out- take the last Amazon box you got, pack it up...” At minute 7.52, Lisa talks about Amazon's promotion, launched over Christmas, where they will pay to send your unwanted goods to Goodwill.

“You need to decide what is most important that day.” At minute 9.30, Lisa talks about whether you should sell your unwanted items, or give them away.

“It's because you don't set in organizational systems and go to the level of productivity.” From minute 10.30, Lisa explains why clutter tends to creep back in.

“So this is what I call Organization 101- setting up a Sunday Basket for that kitchen pile that is not going to go away.” At minute 13.37, Lisa describes a great system for dealing with mail and the daunting 'kitchen pile'.

“If the whole entire house is disorganized... we're going to focus on the following four areas, because they impact a woman's life the most.” At minute 17.19, Lisa talks about the primary areas that she organizes in most people's homes.

“So it depends on how long it's been disorganized.” At minute 18.14, Lisa talks about the cost of having her organize your home.

“So the message I really, really want women to hear is that it doesn't matter if you were born organized, or not organized, everyone can be organized.” From minute 22.51, Lisa shares a heartfelt message with all women.

 

 

To contact Lisa: www.organize365.com

 

Lisa's Podcast: Organize 365

 

To contact Stacy: www.shesbuildingherempire.com

Feb 9, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Today, Stacy talks about how the outside view of a business can look so different from what's going on on the inside. She uses a story about a building that she had renovated for her Performing Arts Academy, to point out that you always need to have some savings as a safety net, to help you when you need it. She also encourages you to ensure that you have a line of credit available for unforeseen situations. She explains that credit is something that is usually available when you don't really need it, so it helps to keep it in reserve for when you do.

 

Stacy also talks about budgeting today- and the importance of having a budget that allows for you to have money available to do something fun with, even if you're feeling a little tight. Listen in today as Stacy encourages you to “work while you're waiting” and to “do things bigger and better, whatever that is for your business”.

 

Some highlights include:

 

“All of a sudden you're looking to uplevel your website or uplevel something else in your business.” At minute 7.12, Stacy talks how expenses creep into a business, way down the line.

 

“A lot of successful businesses do this because they're the ones that are taking the risk and investing back in the business.” At minute 7.26, Stacy talks about investing back into your business.

 

“For me, I'm getting so good at waiting for that second marshmallow, because I know, by waiting I will have something even bigger and better with my business.” At minute 8.10, Stacy encourages you to hold on and know that there will be more, down the road.

 

“If you keep thinking I will not go eat out, I will not go to the movies...” At minute 8.50, Stacy encourages you to do something to feel that you are being rewarded, to motivate yourself.

 

“You've got to figure out what do we need to change for next time?” At minute 10.43, Stacy encourages you to keep working out how you're going to keep moving forward with your business.

 

“You need to have a passive income coming in.” At minute 11.03, Stacy talks about the value in setting up a passive income stream.

 

“There's a lot of work to be done in the beginning...” At minute 11.35, Stacy talks about the preparation involved in setting up a passive income stream.

 

“Setting it up as a system, so after it's over, you can turn it into what we call evergreen, right, where it's always running.” At minute 12.58, Stacy talks about creating evergreen aspects to your business.

 

“Yes, there is a lot of sacrifice that comes with being a business owner, or being an entrepreneur, but at the same time, I need you to be rewarding yourself.” At minute 13.23, Stacy talks about the importance of rewarding yourself for your wins.

 

“As soon as that happened, life got so much easier for us.” At minute 14.23, Stacy encourages you to get on the same page financially, as your spouse.


To contact Stacy:

 

Stacy's website: www.shesbuildingherempire.com

 

For Stacy's Live Event: www.shesbuildingherempirelive.com

 

Stacy recommends: Dave Ramsay's Financial Peace University as a great way for you and your spouse to get onto the same page, financially.

 

Webinar coming up next week- 5 Secrets To Turn Connections Into Currency and Build a Profitable Personal Brand: www.connectionsintocurrency.com

Feb 7, 2017

The guest on today's show is Natalie Sorensen, a leading Success Coach and a Personal Branding Mentor for women. She is dedicated to helping mompreneurs shift their money mindset and discover infinite possibility. She's been an entrepreneur for almost thirteen years, so it comes as no surprise to learn that her passion has always been for business. Today, Natalie talks to Stacy about personal branding and building a six figure success story.

 

Natalie experienced a huge shift in her life when her kids entered the picture, busting her limiting belief that she couldn't both run a successful business and be a Rockstar Mom...  So came the birth of The Mompreneur's Club on Facebook. Natalie started it because she really wanted to create a community for Moms to support Moms in growing great businesses. Listen in today and find out from Natalie how you can skyrocket your online business to huge success.

 

Some highlights include:

 

“So one thing that I'm very passionate about is that you don't have to be a hot mess as a Mom...” From minute 2.38, Natalie talks about how she came up with her own brand.

 

“It's not always about comfort and convenience- it's about dreaming big!” At minute 4.50, Natalie talks about dreaming big as a precursor to success.

 

“I actually launched my online business- December a year ago.” At minute 7.47, Natalie talks about her amazing year of meteoric growth in her online business and the many things that she's learned in that time.

 

“How do I take this six figure income in six months and say, double it?” At minute 9.36, Natalie talks about scaling her business.

 

“A high-level program that was going to take entrepreneurs from not knowing how to create an online business or online brand, to really getting it executed.” At minute 9.53, Natalie talks about creating her signature program.

 

“I knew that I could hit a six figure launch if all these other people that I was seeing online could...” At minute 12.55, Natalie talks about her determination to be successful.

 

“So, no, I got really clear on what my God-given gifts were that I was going to use within this program.” From minute 13.55, Natalie talks about what she did to hit the really big numbers and also about where her strength lies.

 

“Hire a high-end coach, hire a really successful copywriter- put yourself in a position where your launch can't fail.” At minute 17.27, Natalie offers advice to ensure that your launch is a success.

 

“I love that I had a proven launch strategy that I was going to follow.” At minute 21.49, Natalie stresses the value of planning things out before you start.

 

“For 2017, I'm going to really specifically focus on just offering three things...” From minute 30.18, Natalie talks about what can be expected from her, going forward into 2017.

 

To contact Natalie: www.nataliesorensen.com

 

Natalie's Facebook group: The Mompreneur Club

 

To contact Stacy: www.shesbuildingherempire.com

Feb 2, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Stacy started going live on video about a year ago. She jumped in on Periscope, which was a hot new thing, back then and she loved it! Today, Stacy shares much of what she has learned through her 'going live' experience. She explains that although it may appear to be daunting at first, you will quickly grow into it and become more comfortable as you go on.

 

On today's show, Stacy dives into the details of live streaming effectively. She points out that when you're structured properly and know what you're doing and how to do it, you're going to see results. She encourages you too, to dive in and do it! Listen in today and find out just how much you can boost your business through the use of live streaming.

 

Some highlights include:

 

“I want you to figure out the best times for you to jump on live...” At minute 4.14, Stacy points out that you need to choose the best times to jump on live, taking into account times that will suit your audience too.

 

“But then I did randomly do a 9pm one night and it was my highest numbers ever.” At minute 5.34, Stacy talks about how she found a good time to do her live show in the evenings when she was sure to get a lot of engagement.

 

“The more people that engage and comment, live or even on the replay, is going to mean more visibility for you.” At minute 6.55, Stacy talks about attracting more visibility for yourself.

 

“So how do you get a lot of people to jump on live?” At minute 7.00, Stacy explains ways that you can get a lot of people to jump on live with you.

 

“Why video is so great...” At minute 7.50, Stacy explains why video, in general, is great- but live streaming is even better!

 

“So you just need to be you.” At minute 8.55, Stacy talks about how effective it is to just be yourself, when doing a live show.

 

“They also want to see what's behind you...” At minute 9.47, Stacy talks about how allowing people to see you in your home on video lets them get to know you even more.

 

“There are some things that we have to make sure that we are controlling.” At minute 10.30, Stacy talks about the importance of having good lighting and a stable picture, when going live.

 

“But I do love the ring light...” From minute 11.32, Stacy tells you about her favorite kinds of lights and their prices and that they're mostly available from Amazon.

 

“I use an Arkon mount...” At minute 13.01, Stacy talks about the mounting systems offered by Arkon and offers you a 15% discount coupon for Arkon.

 

“The content is everything.” At minute 13.53, Stacy talks about the importance of being properly prepared, before jumping on live.

 

“Do it on your fan page and share it on your Facebook group.” At minute 16.17, Stacy explains that you can put adverts on a fan page, but not on your Facebook Group page.

 

“I want you to be thinking about how long you're keeping them...” At minute 17.44, Stacy explains the importance of taking the time factor into account, when live streaming and she advises you to keep it as short as possible.

 

To contact Stacy:

Stacy's Website: www.shesbuildingherempire.com

 

For Early Bird Tickets for Stacy's live event in April: www.shesbuildingherempirelive.com

 

The code to get 15% off Arkon Mounts is: her empire

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