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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: June, 2016
Jun 29, 2016

Molly Marie of Venture Shorts helps entrepreneurs turn their knowledge into lucrative digital products for 24/7 online income.

In this episode, Molly and Stacy discuss jumping into entrepreneurship at a young age and growing that into a successful business.

Some highlights include:

At minute 1:00, Molly takes me through the story of how and why she dropped out of college with $50,000 in student loan debt to start her business.

Focus on the things you’re really good at. At minute 7:00, Molly talks about making the transition from one accountant to another because her original accountant wasn’t taking enough tasks off her plate.

The best marketing strategies for brick and mortar and online businesses are very different. At minute 11:00, Molly talks marketing for both brick and mortar and online businesses.

“In the beginning, I was working from sunup to sundown.” At minute 19:00, Molly talks what work-life balance meant to her in her early days of business, what it means now, and why it’s okay to have different balances at different stages of business.

Make plans to get out of the house. At minute 26:00, Molly talks about the challenges of working from home and what she does to overcome them.

Ways to contact Molly:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jun 27, 2016

Karan Bajaj is a #1 best-selling Indian novelist with more than 200,000 copies of his novels in print, both optioned into major films. He has also worked in senior executive roles at companies like Procter & Gamble and the Boston Consulting Group and was named among Ad Age’s “Top 40 Under 40 executives” in the US before he started his own online business.

In this episode, Karan and Stacy discuss the benefits of having a creatively rich career and how to make the most of it.

Some highlights include:

Karan’s new novel, “The Yoga of Max’s Discontent,” was published in May. At minute 1:00, Karan discusses his background as a fiction writer.

Karan has developed what he calls the “4-1-4” principle. At minute 4:00, he tells me all about this technique for balancing his time.

“I’m very left brain logical/analytical.” At minute 12:00, Karan talks about his strength that can sometimes be a weakness.

A job helps with stability. At minute 15:00, Karan talks about why he likes having a job and why he doesn’t want to become a full-time writer.

“I’m creating for the joy of creation.” At minute 19:00, Karan talks about what he loves about the varied directions his career has taken him.

Ways to contact Karan:

Karan’s books:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jun 24, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s episode, we’re going to be talking about pre-selling a product that doesn’t exist. This is becoming more and more popular, and for good reason.

Some highlights include:

Create an idea with a framework so you can explain it. Then get on a live broadcast like Periscope or Facebook Live (or both!) and start talking about your product. The feedback you receive from your audience will help you know what people want in the product, something that will make selling it much, much easier for you. (minute 1:00)

As you’re building your freemium, start to think about what mini-course you’ll create to go along with it. It’s so important to do this while creating the freemium because you may realize that too much of the meat is going into the freemium. You’ve got to be able to sell the mini-course. (minute 2:00)

After you’ve created the freemium and mini-course, give away the freemium and go back on a live broadcast to tell your audience about the mini-course. You’ve already delivered them value, and it’s time to tell them about the gap between the free and paid versions. (minute 3:00)

Next, beta test your product, but don’t give it away for free. If you do, people will just ignore it, and you won’t get good feedback. What you need to do is give it away for a discount. This will keep them invested. (minute 4:00)

How many people do you want to be beta testers? Enough for you to get great testimonials on your product. These are what you’re going to use to actually sell your program. (minute 6:00)

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jun 22, 2016

Justin Krane is a money strategist for business owners. His mission is to help business owners understand the money side of their business. He teaches entrepreneurs how to be strategic with their business money so that they can grow their businesses. Justin is also a Certified Financial Planner professional who has been featured in CBS, Fox Business News, and MSNBC.

In this episode, Justin and Stacy discuss overcoming the financial struggles that a lot of business owners face.

Some highlights include:

“I didn’t even know I was doing it.” At minute 1:00, Justin talks about the beginning of his business and how he fell into it without ever planning to do so.

You have to create a product or service that people actually want. At minute 5:00, Justin talks about some of the mistakes that he’s made throughout his career.

“Marketing is an investment, not an expense.” At minute 11:00, Justin talks about why you must change the way you think about marketing.

“Everyone thinks that their business isn’t worth anything because it’s just them.” At minute 16:00, Justin talks about why this is a bad way to think about your business.

Why aren’t you making the money that you want to? At minute 20:00, Justin talks about why it comes down to sales or expenses.

Ways to contact Justin:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jun 20, 2016

Elizabeth Potts Weinstein, founder and lead attorney of EPW Small Business Law PC in San Jose, California, helps entrepreneurs, small business owners, artists, online publishers, coaches, and consultants get the legal complexities out of their way so they can get back to helping their clients and changing the world.

In this episode, Elizabeth and Stacy discuss her journey to entrepreneurship and how to make the most out of your business.

Some highlights include:

“I wasn’t 100% committed.” At minute 1:00, Elizabeth talks jumping into entrepreneurship for the first time and what makes that business experience different from her much superior current venture.

Keep on top of your money on a daily basis. At minute 7:00, Elizabeth talks about the financial mistakes that she’s made and how she’s grown from them.

“It’s all about what you say ‘no’ to.” At minute 16:00, Elizabeth talks about why she doesn’t believe in work-life balance.

Don’t hire people that are just like you. At minute 21:00, Elizabeth talks about why you need to hire people that actually want to be employees.

At minute 26:00, Elizabeth talks about the reasons she loves being an entrepreneur so much.

Ways to contact Elizabeth:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jun 17, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

A listener named Michelle sent a great question my way that I wanted to take some time and answer. She sent me an email asking about keeping business and personal finances separate. So, in this episode, we’re going to dive into finances.

Some highlights include:

Should you have one LLC? Multiple? How about websites? At minute 1:00, I take you through all of this.

Another point of confusion is bank accounts. Do you need more than one bank account for your business? At minute 2:00, I take you through what you need to know here.

You need to take the time to get your finances set up right. At minute 3:00, I take you through why this is so important. Some very scary things can happen if you don’t.

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jun 15, 2016

Aaron Walker is a businessman and life coach who has inspired many through his leadership, mentorship, and consistent pursuit of excellence. He enjoys helping others and believes experience is a great teacher. 35 years of entrepreneurship and marriage have given Aaron a wealth of experience. Aaron continues to reach new heights and broaden his perspective of the terrain by examining his experiences and growing from them.

In this episode, Aaron and Stacy discuss personal development. There are many ways for you to make the most out of your life and your business, and Aaron is an expert on this topic.

Some highlights include:

“I know all about what it’s like to be poor.” At minute 2:00, Aaron talks about growing up poor, deciding to take life by the horns, and the success he’s had because of it.

What is success? At minute 12:00, Aaron breaks down what success means to him and how his definition has changed over his career.

“If you want to make a real lasting impression, call them when you don’t need anything.” At minute 16:00, Aaron talks about how to live a life of significance.

Happiness is a choice. At minute 23:00, Aaron talks about choosing to be content in every situation he’s in.

“Without the customers, we’re nothing.” At minute 29:00, Aaron talks about his very dedicated business plan and why having a plan is so important.

Ways to contact Aaron:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jun 13, 2016

Jesse Doubek is an online marketing expert, sought-after business coach, and lifestyle entrepreneur. He’s made a name for himself as the #1 Facebook fanpage builder in the world. Jesse has helped with the launch of several 6 and 7 figure launches, working with some of the biggest names in the industry, people like Brendon Burchard and Russell Brunson. Jesse Co-Founded Fanpage Traffic Academy to team up with and train you to crush it on Facebook like he has been able to do!

In this episode, Jesse and Stacy discuss the ways you can move your business forward through social media, especially Facebook.

Some highlights include:

“I felt like a loser. I was living with my dad and I had 120 thousand in debt.” At minute 4:00, Jesse talks about starting his business career after his professional basketball career failed.

Try not to spend more money than you make. At minute 20:00, Jesse talks about the financial lessons that he’s learned in his early career.

“Team is everything.” At minute 27:00, Jesse talks growing from a team of three people to a team that’s at 12 and growing.

At minute 30:00, Jesse talks about his training series. He’s launching 3.0, the best version of it yet.

Facebook is evolving. At minute 37:00, Jesse talks about staying ahead of the changes through his training.

Ways to contact Jesse:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jun 10, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In this episode, I’m going to be talking to you about Facebook Live. As an entrepreneur with both online and brick and mortar business, I get questions all the time about what kinds of business should be using the live-streaming platform. So in today’s episode, we’re going to dive into Facebook Live and I’m going to share some tips with you that you can use today.

Some highlights include:

At minute 1:00, I take you through some of the troubleshooting techniques that you should go through if you’re struggling with starting a broadcast.

Did you know that Facebook is pushing live video to the top of feeds? At minute 2:00, I talk all about how you can use this to your advantage to reach more users.

What kinds of business should use Facebook Live? At minute 3:00, I talk about all the different kinds of business that can and should be implementing this. It’s definitely not just for online businesses.

Be careful! You can’t put someone in a video that they don’t agree to be in. Because of this, you need to bring a photo and video release. (minute 7:00)

It’s okay to be nervous. At minute 9:00, I take you through some tips to help you get through your first broadcast.

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jun 8, 2016

Jeff Sanders is a productivity coach and author of “The 5 AM Miracle: Dominate Your Day Before Breakfast.” He is also the host of The 5 AM Miracle Podcast, which has ranked #1 in iTunes in the Self-Help and Business categories, been nominated for two 2015 Podcast Awards, and exceeded 2 million downloads. Today, he travels the country speaking to high-achievers, but he loves nothing more than running marathons and eating an absurd number of bananas.

In this episode, Jeff and Stacy discuss daily productivity and many different ways that you can boost it.

Some highlights include:

“I realized very quickly that I did not like working for other people.” At minute 1:00, Jeff talks about making the decision to jump head first into entrepreneurship.

There needs to be a focus on making money. At minute 5:00, Jeff talks about wasting time doing online hobbies that could have been turned into a business.

Plan your day on paper before beginning it. At minute 11:00, Jeff talks secrets from his book “The 5 AM Miracle.”

Ask yourself what you can’t do today. At minute 14:00, Jeff talks about why it’s so important to remove the things from your day that you really don’t need to be focusing on.

“I have so many different ideas.” At minute 19:00, Jeff talks about distractions and how to not succumb to them.

Ways to contact Jeff:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jun 6, 2016

Joy Poulsen is my go-to tech gal. I follow her on Periscope to really stay up-to-date on everything going on in the tech industry. Before becoming an entrepreneur, Joy worked at Apple for over 11 years. Now she uses that experience to help entrepreneurs like you and I overcome the overwhelm of all things social media. She is also the host of Talk Nerdy to Me Joy.

In this episode, Joy and Stacy discuss how you can become a relatable entrepreneur and how you can boost that into making sales.

Some highlights include:

“Is this the life I want to lead?” At minute 1:00, Joy talks the moment where her life flashed before her eyes that made her decide to leave Apple.

Pick one or two things to focus on with your time and money. At minute 7:00, Joy talks about why focus is so important, especially in the early days of business.

“The opportunity will still be there tomorrow.” At minute 14:00, Joy talks about work-life balance and why, even though it’s hard, stepping away from work is so important.

“You can’t do it for them.” At minute 21:00, Joy talks about the frustrations of seeing people not take the next step.

People relate to people. At minute 25:00, Joy talks about why every entrepreneur should live stream with Periscope or Facebook Live.

Ways to contact Joy:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jun 3, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In this episode, I’m going to be talking to you about how can take complaints and turn them into opportunities to create raving fans.

Some highlights include:

Recently I bought some Arkon mounts to help me with Facebook live, and they quickly broke. At minute 1:00, I tell you how Arkon took me from being an annoyed customer and turned me into a raving fan.

I also have an example of a time when a company did the opposite. At minute 2:00, I talk about how a company made a very annoying mistake that affected my wedding. Due to how this company handled their mistake, I can safely say they will never receive my business again.

So how do I turn mistakes into opportunities to create raving fans? It starts with the “oops” card. (minute 4:00)

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Jun 1, 2016

Alexis Neely is a new economy personal finance expert who offers a modern (and much needed) perspective for personal finance and business decisions. She graduated first in her class from Georgetown law and quickly scaled the ranks of “successful” entrepreneurship, has built four million dollar entrepreneurial endeavors, filed bankruptcy once, wrote a best-selling book, appeared on numerous top-rated television shows, and lives a new economy life in community with her ex-husband, kids and extended chosen family.

Alexis’s two current business ventures, New Law Business Model and Eyes Wide Open Life, both fully location independent, provide new economy business model consulting and implementation services to people who want to serve others deeply and make great money while they do it.

Alexis is based in Boulder, Colorado, but is location independent and travels frequently, attending and speaking at festivals and conferences, and her teams are also location-independent or “digital nomads” based mostly in the US and Canada.

In this episode, Alexis and Stacy discuss how you can make your business fit into the life that you want to lead.

Some highlights include:

The breakdown point will lead you to the breakthrough if you hang in there. At minute 2:00, Alexis talks about why it takes commitment.

“I’ve attracted a lot of haters.” At minute 12, Alexis talks about why her work is attracting negative opinions and why she doesn’t care.

“Money does matter, and it is an infinite resource.” At minute 14:00, Alexis talks about not sacrificing time, energy, and attention for money.

Balance is meeting each moment as it is. At minute 17:00, Alexis talks about how she finds balance in her life.

“Every challenge, conflict, and struggle is your opportunity to be more of who you really are.”(minute 24:00)

Ways to contact Alexis:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

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