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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: April, 2017
Apr 27, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Do you know how much you can benefit from pre-selling a product? The idea of pre-selling something that doesn't even exist yet can be scary and many people don't fully understand what it's all about, so today Stacy talks about launching that product and she takes you through a five step launch process. Listen in to find out more.

 

On today's show, Stacy recaps the bridge analogy that James Wedmore talked about in his last video. Stacy says that the James Wedmore Series is that good that everybody is bringing it up and that Video 2 was released yesterday.  Listen in today as Stacy explains and clarifies the launch process.

 

Some Highlights Include:

 

“I want you to picture a river, right...” At minute 1:36, Stacy asks you to create a mental picture.

“Now I love this analogy because it's exactly what we do in our business.” At minute 1:44, Stacy explains the analogy.

“So we need to basically stick with one bridge...” From minute 2:15, Stacy talks about creating complete sales funnels.

“And the biggest reason I want you to pre-sell...” From minute 3:14, Stacy explains why she wants you pre-sell.

“We either think that we're lying to people by pre-selling, or we're nervous because we won't finish in time.” From minute 4:13, Stacy talks about some problems that women tend to have with pre-selling.

“How do you sell something when you don't necessarily know what it's going to look like.” From minute 6:40, Stacy explains the process of pre-selling.

“And they give me feedback, I'm able to make the next modules better.” At minute 7:28, Stacy explains the value in getting feedback.

“Now I did create a download for you.” At minute 8:12, Stacy tells you where you can access her free download of the five-step launch process.

“So here's the five-step process to creating this product.” From minute 8:44, Stacy explains the five-step process.

“James had this amazing calculator alongside that video...” From minute 12:07, Stacy explains something that she loved about James's video.

 

Links:

James Wedmore's Video 2: www.shesbuildingherempire.com/dvd

For your free download: www.shesbuildingherempire.com/174download

Apr 25, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Are you an architect, or are you an intern in your business? Stacy wants to know and she can guarantee that you're doing more in your business than you should be doing. She says that she's doing more in her business than she should be and she's working on it and wants you to do that too. Listen in today to find out what she advises.

 

On today's show, Stacy talks about the tasks you need to be doing and the tasks that you need to be weeding off your plate. She also talks about what you need to be delegating to someone else. Stacy, who has been an entrepreneur for almost fifteen years, as well as being a high-performance Business Coach and a best-selling author, says that you really shouldn't worry if you don't think you have the money to hire someone, as she has a really great way around that. Listen in today and find out what you can do.

 

Some highlights include:

“A hundred percent of my coaching clients, including myself, are either overwhelmed right now, have been overwhelmed recently, or will be overwhelmed.” From minute 2:33, Stacy talks about being overwhelmed in your business and figuring out how to get through it.

“Yesterday, I shared James Wedmore's free video series.” From minute 1:49, Stacy talks about James Wedmore and what you'll gain from watching his crazy good video series.

“So I would love to hear from you, definitely please post in the chat, post in the comments.” At minute 2:50, Stacy asks you to let her know if you are overwhelmed right now.

“I want to help you figure out and separate this into three lists.” From minute 3:16, Stacy wants you to make lists to figure out what you're going to do, what you're going to delete and what you're going to delegate.

“So I use what I call 'parking lots'.” From minute 3:35, Stacy explains about her idea of 'parking lots'.

“So how do we know what is urgent?” At minute 3:55, Stacy explains the importance of your Ninety Day Goals.

“You can now decide if you even have anything that you have to continue to do with this, for your 'to do' now.” From minute 5:06, Stacy talks about removing things off of your 'to do' list.

“Then the last step is delegation.” From minute 5:52, Stacy talks about delegation.

“If you don't have time to train...” From minute 6:14, Stacy explains how few tasks there are in your business that can only be done by you.

“I've created a free download that I would love for you to check out.” At minute 6:48, Stacy talks about her free download, to help you figure out what to delegate.

“When you hire somebody, you're going to put more work on your 'to do' list.” At minute 7:35, Stacy talks about what hiring someone will entail.

“Prep like you're heading out on a vacation.” At minute 7:55, Stacy gives a great tip for being prepared, when training someone.

“No money, right?” From minute 8:23, Stacy talks about how you really can afford virtual assistance.

“There are pros and cons.” From minute 9:16, Stacy talks about the pros and cons to hiring a Virtual Assistant.

“And then our next position, I think for me personally, is going to be somebody in Customer Service.” From minute 10:59, Stacy talks the real value in having somebody to do her Customer Service.

“So I'm using this new software...” From minute 12:36, Stacy talks about her new software (ecamm, for $30) and why it really excites her.

 

Links:

www.shesbuildingherempire.com/bbd – For James Wedmore's free video series. 

www.shesbuildingherempire.com/173download – For Stacy's free download about delegating.

 

Resource:

Book: Virtual Freedom by Chris Ducker

Apr 18, 2017

If you're thinking of starting your own podcast, you're likely to find that it involves a whole lot more work than you think. On today's show, Stacy talks to Nicole Holland, who is an expert at podcast guesting and she's also going to be one of the speakers at Stacy's She's Building Her Empire Live Event, which is coming up in two weeks. Listen in to find what Nicole does and what she has to offer.

Stacy wants the ladies coming to her event to get to know Nicole a bit better, because she wants them to take advantage of what Nicole has to share and also so that they can dive straight in on day one of the event, with any questions they may have for her. Nicole helps entrepreneurs to get featured on hot podcasts that their target audience is listening to. She helps them to understand how to position themselves so that they get both bookings and results. Listen in today and find out how to get featured on the hottest shows and get the results you want.

Some highlights include:

 

“I've been a marketing strategist, I'm a Master Coach, ...” From minute 3:34, Nicole shares some background to what she does.

“Podcasting is such a great way to connect with people.” At minute 5:34, Stacy talks about podcasts as a way to really connect with people.

“So I was not interested in podcasting- I didn't even listen to podcasts and I already had enough on my plate.” From minute 6:06, Nicole talks about how she got into podcasting.

“And I'm not the kind of person who can do anything like, half- I mean I'm either all in or all out and so when I do my summits, it really is a considerable amount of time and effort and work.” From minute 8:19, Nicole talks about what goes into creating a virtual summit.

“Honestly, it was totally unintentional. I had no intention of becoming this person.” From minute 9:47, Nicole talks about what made her decide to help people to get on other people's shows.

“I started really paying attention to what made a great guest, versus what made a not great guest.” From minute 12.25, Nicole talks about recognizing what makes a great podcast guest.

“Rather than writing a book, I did a Beta Program, called Interviews That Convert, where I taught people everything that I knew and gave them templates and stuff like that.” At minute 14.03, Nicole talks about her Beta Program.

“So instead of doing the Program and having people pay for it, I decided to give it away for free, so I create a podcast called Get Guests Ready.” At minute 16:19, Nicole talks about her free Get Guests Ready Podcast.

“The more we embrace who we are, what we stand for and speak our truth, the more our people come to us.” From minute 19:31, Nicole talks about attracting and working with the right

“I'm not like a main speaker, I'm doing a breakout session.” From minute 20:55, Nicole talks about what she will be covering at the Live Event.

Apr 13, 2017

Stacy recorded this show in Mexico, while away on her first vacation in about five years. Initially, she thought that the vacation would be a waste of money, as she's been away to tons of conferences recently and she thought that the money could be better used in many other ways, both in her business and at home. She was also under the impression that she didn't really need a break at this time. Listen in and find out how Stacy came to realize that this vacation was really necessary for both herself and her husband.

 

Stacy points out that there is a big difference between going away to a conference, where you'll end up spending all day in over cooled conference rooms, and taking a real vacation with your partner. Listen in today, as she shares some of the valuable things that she learned while she was away.

 

 

Some highlights include:

 

  • “Just because I don't think I need a break...” At minute 4.49, Stacy explains that she came to realize that although she didn't think she needed a break,  her husband, who works in a typical 'nine to five' situation, certainly did.
  • “Just because you don't need it, doesn't mean that he doesn't need it!” At minute 5.39, Stacy points out the necessity of taking your partner's needs into account, when deciding whether or not to take a break.
  • “Also, we needed it together...we make sure that we take a date night once a week.” At minute 5.42, Stacy explains the importance of taking some quality time out, sans kids, to spend with your partner.
  • “I didn't realize that I did need some sort of a break.” At minute 6.15, Stacy talks about how she came to realize that she had not exited out of 'launch mode' after her launch was over and she continued working around the clock, often trying to squeeze in as much work as she could before her kids woke up.
  • “I was able to kind of re-prioritise, and because of that, it really gave me the break that I needed, that I didn't even know that I was missing.” At minute 7.00, Stacy explains how she benefited from a break that she didn't even realize that she needed.
  • “Here's what I was able to do-” From minute 7.11, Stacy explains how her plans to read the book Profit First changed and she ended up walking and thinking a lot, resulting in her listening to a book with her Audible App, The Miracle Morning by Hal Elrod- and taking the opportunity to practice what she learned from it for a whole week.
  • “So here's kind of what I did and I want you to see this.” From minute 8.31, Stacy shares some of the things that she gained, from her daily practices from The Miracle Morning. 
  • “I used the Muse Headband.” At minute 9.05, Stacy explains how using the Muse Headband really helps her to meditate.
  • “Here are some tips that he gave me that are really useful-” At minute 10.04, Stacy shares some really helpful morning tips from the Muse Headband meditations.
  • “And then a couple of the other things he tells you to do are affirmations..” From minute 11.53, Stacy explains how you can really benefit from doing regular affirmations.
  • “Do some envisioning- something you want to happen.” At minute 12.36, Stacy talks about her use of a Vision Board.
  • “Another thing he said was 'exercise'.” From minute 15.31, Stacy talks about how much she has benefited from doing ten minutes of Yoga each morning.
  • “Journaling and really expressing your gratitude every morning in a journal.” At minute 16.56 Stacy talks about being really specific, without being repetitive, when expressing your gratitude every morning, in a journal.

 

Stacy's recommended resources:

 

Application: Audible (For listening to books)

 

Books: Profit First by Mike Michalowicz

           The Miracle Morning by Hal Elrod

 

Stacy bought this Muse Headband

 

Links:

 

For Stacy's free Training Workbook- 7 Ways to Go From Overlooked to Overbooked With High Paying Clients, go to: www.bit.ly.com/herfreetraining

 

Apr 11, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

In episode 166, Stacy shared 5 big takeaways from Social Media Marketing World. Today, she’s here to share 4 things she learned at the same conference that has nothing to do with social media marketing.

 

Also, the podcast is undergoing a bit of restructuring. From now on, Stacy will do Facebook Live broadcasts that will then be turned into podcast episodes. This change will allow for better repurposing of the content. So if you are on the email list, you will get a notification of the Facebook Live every Wednesday around noon and you can catch the show live.

 

In this episode, Stacy discusses:

Success needs to be balanced. At minute 2:50 Stacy talks about how the truly successful people are balanced in every aspect of their lives. True success only comes when you have the entire life you want, not just the successful business.

Masterminds are everything. At minute 4:05 Stacy talks about her amazing mastermind. There are couples in my mastermind and there are so many great relationships to be developed there.

No new friends. At minute 5:20 Stacy talks about how one session at SMMW talked about the limited amount of time they have to cultivate relationships. So, it means that you don’t have any time for any new friends because you are so busy deep diving into the relationships in their masterminds.

Some of the best conversations happened in the hallways. At minute 7:40 Stacy talks about how she had her best conversations in the hallways. She felt bad about skipping sessions but learned so much more by learning from individual conversations in the hallways.

Speakers on stage were nervous to speak at a huge event. At minute 9:20, Stacy talks about how many speakers had been given the stage and all it takes is raising your hand and applying to speak to a group. It’s time to pitch to speak in any conference you feel you can contribute to.

Don’t forget to check out episode 166 to learn the 5 big takeaways I had from Social Media Marketing World.

Also, don’t forget about my live weekly webinar - 7 Pillars or a successful business.

bit.ly/herwebinar

Join our Facebook group at www.shesbuildingherempire.club!

Apr 6, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

If you're looking for the easiest ways to make money online, you will gain a lot from listening to today's show, as Stacy explains why it's really okay to do something that works, even though someone else has done it before.

 

Today, Stacy mentions that when something is easy, everybody does it, so she gets excited when things seem confusing, as then, there are usually a limited amount of people doing it. She explains that what she does in that case, is to pay an expert to explain how to figure it out and how to do it properly. Sometimes, however, she does take the easy road, as that 's what people are looking for. Listen in today and find out from Stacy what she means, when she talks about the easy ways.

 

Some highlights include:

“How can I really put something out there...” From minute 3.09, Stacy talks about a problem that she and her team faced during a recent Mastermind.

“So what my team and I decided...” From minute 3.25, Stacy explains how she and her team decided to overcome their problem.

“Why do we both have a one day workshop?” From minute 3.35, Stacy explains why it's common practice for people to choose to do the same things, with the same topic and even the same price point.

“The reason I'm bringing this story up...” At minute 4.22, Stacy explains why you shouldn't hold yourself back, just because somebody else has done the same thing that you intend to do.

“Let's talk about what are...” From minute 5.16, Stacy talks about common practices,  to make money online.

“What do those freebies look like?” At minute 5.26, Stacy explains about freebies, what they look like and why people use them.

“In one of my Group Coaching...” At minute 6.01, Stacy explains why she encourages you to copy things that work.

“Put your own twist on it...” At minute 6.29. Stacy explains why and how you should put your unique stamp onto something that you copy from someone.

“So there's nothing wrong...” At minute 7.43, Stacy explains why there's nothing wrong with going after something that people are already doing.

“We go through these stages...” At minute 8.20, Stacy discusses current trends.

“When you see a trend happening...” From minute 8.43, Stacy explains why she encourages you to jump on a trend sooner rather than later.

“There will be a time...” At minute 9.52, Stacy explains that people get tired of things at a certain point and won't continue to do them, so she cautions you to not wait so long that you miss an opportunity.

“You need to jump in now.:” From minute 10.41, Stacy explains why you should still jump onto Facebook Live now.

“I actually want you...” From minute 11.36, Stacy explains why you really should look at what others are doing and why you will still create something that is uniquely your own, after that.

“Definitely check out my free webinar...” From minute 12.44, Stacy explains why you should look at her free webinar- 7 Core Pillars of a Highly Profitable Business.

 

Link for Stacy's free webinar: www.bit.ly/herwebinar

Apr 4, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Did you miss Social Media Marketing World this year? Stacy just got back from the conference and has so much to share. In this episode, Stacy will share her top takeaways from the sessions she attended.

 

In case you were wondering, Facebook still reigns supreme as far as being the biggest social media marketing channel. That’s the good news. The bad news is that across the board, everyone has had their organic reach drop. Don’t despair though, because in this episode Stacy will also tell you how to get around this and still reach more of your target audience.

 

The answer to reach isn’t frequency. It’s using Facebook Live. Listen in as Stacy explains:

It’s not a matter of finding the time, it’s a matter of removing something to make time for this. At minute 4:30, Stacy talks about how FB live is a necessity.

The bad news is FB ads are starting to get saturated…..at 5:20 Stacy talks about how she has an ad that is working, but she can’t increase it because she has saturated her market.

The answer to market saturation is Messenger ads……..at minute 6:15 Stacy talks about this confusing new thing called FB messenger ads.

We can target people inside our messenger app……at minute 7 Stacy talks about the 60-70% open rates for the Messenger ads.

Everybody is doing FB live……….at minute 8:10 Stacy talks about how even though FB Live has been out for awhile, many people have never even done their first FB live yet.

Instagram is absolutely the #2 social media platform……….at minute 9:22, Stacy talks about how Instagram needs to be treated completely different than FB.

Should you be on Snapchat….maybe not if you do Instagram well. At minute 10:20, Stacy shares what the experts shared about why you may not need to be on Snapchat after all.

Artificial Intelligence, aka “bots” are like an auto-responder, and they are getting smart enough to interpret an answer and know how to respond. At minute 11:30, Stacy shares this incredible technology and how it will work.

You need to pay attention and observe when you get a Messenger ad. At minute 13:06 Stacy shares a story of a friend who added FB Messenger ads to his launch and made an additional $9000.

Messenger is really turning into an email. At minute 14:12, Stacy explains why people are expecting to get to you on Messenger the same way they would on email.

We will be experimenting with Messenger ads. At minute 15:50, Stacy shares the difference in how Messenger ads get priced by how many you send, not who sees it. The high open rate right now makes it worthwhile.

I was convinced to get on YouTube. At minute 16:50, Stacy explains why your YouTube needs to be more than just repurposed content.

The six degrees of separation comes into play with YouTube, so we need to create headlines that people will search for. At minute 18:20, Stacy explains why “how to” videos will always do great on YouTube.

Social media is always changing. At minute 21:10, Stacy explains how you can gain a competitive edge by staying on top of the social media trends.

 

Join Stacy for 7 Pillars of a Highly Profitable Business - Wednesday at 11:30 am Central at

shesbuildingherempire.club

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