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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: March, 2016
Mar 30, 2016

Erica Jennings quit her day job in early 2009 to run her graphic and web design firm full-time. At the time, she had a mortgage and one client. Today, Jennings Design LLC has worked with dozens of clients big and small, from national magazines and nonprofits to local consultants, authors, and professionals.

In this episode Erica and Stacy discuss the decisions that entrepreneurs have to make throughout the life of their business, starting with the decision to just go for it.

Some highlights include:

Why not now? At minute 1:00, Erica talks about her decision to quit her day job. After listening to a lot of personal development audios and videos for her day job, she realized that the time was right to make the plunge.

Make a decision. Lots of entrepreneurs get stuck and don’t make decisions they have to make, Erica says. “You don’t need to spend six months coming up with a perfect name.” (minute 6:00)

“I found perfect work-life balance.” At minute 9:00, Erica talks about making the mistake of saying this. She’s come to the conclusion that work-life balance goes in cycles.

Do your due diligence in the hiring process. Erica hired a person through a temp agency, and the person left her completely hanging. Make sure you’re hiring the right person for you. (minute 11:00)

“It can be very nerve-wracking when the money’s not coming in.” Erica talks about learning that it will work out in the end, no matter what. (minute 14:00)

Ways to contact Erica:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

You can also find us here: ----- BusinessRescueRoadMap.com -----

Mar 28, 2016

Nicole quit her 6-figure, corporate job LIVE on Periscope with 10,000 people watching -- and less than a year later has built a million dollar business, rooted in faith, purpose, and teaching others how to live "the monetized life" as an income strategist.

In this episode, Nicole and Stacy discuss Nicole’s decision to quit her job, how that decision changed her life, and how she uses live streaming to sell her courses fast.

Some highlights include:

“There really was a process.” At minute 5:00, Nicole talks about everything that went into quitting her job. It wasn’t just a decision on a whim.

Share the highs and lows. At minute 6:00, Nicole talks about the reason being so open has been such a valuable strategy for her.

Live broadcasting is a new frontier. At minute 12:00, Nicole talks about how being live is such a game-changer for selling.

At minute 14:00, Nicole talks her program called 1K 1Day. The first time it was launched it sold out in just four minutes.

Entrepreneurship has no definition. At minute 19:00, Nicole talks about why she loves being an entrepreneur.

Ways to contact Nicole:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

You can also find us here: ----- BusinessRescueRoadMap.com -----

Mar 25, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s episode, I’m going to teach you how to wrap up your week.

Some highlights include:

Take out your journal and talk about your wins. Write down the things you’ve accomplished today or this week. This helps you go into the weekend on a positive note. (minute 1:00)

Journal about what you learned this week. Don’t call these losses -- call them learning lessons. Why did these bad things happen this week, and what can you do to prevent them in the future? (minute 2:00)

Journal about what you learned, not from your experiences, but from your education. You have to invest in your education at least daily. Don’t just take it in. What are you learning? (minute 4:00)

Go through all of the tasks you didn’t get done this week and reprioritize them for next week. (minute 5:00)

Don't schedule any work for the weekend, but if you have free time, that's a good time to get weekend work done if you want to. (minute 6:00)

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

You can also find us here: ----- BusinessRescueRoadMap.com -----

Mar 23, 2016

Amy is the former Senior Editor of SUCCESS Magazine and Founder of Freelance Academy. As an Emmy Award-winning writer and content strategist, Amy relaunched her failed freelancing career as Anderson Content Consulting in 2012, generating six-figure revenue as a freelancer in her first year. She has worked with clients like John Assaraf and Todd Duncan, written scripts for Dell, and worked on books with Darren Hardy, John Addison, and Stacy Tuschl. Over the last year, Amy has poured her heart into helping other freelancers and consultants break the feast or famine cycle, and create the business and life of their dreams through Freelance Academy.

In this episode, Amy and Stacy discuss a number of topics including Amy’s transition into, out of, and back into entrepreneurship.

Some highlights include:

“I had a moment of clarity after a car accident.” At minute 3:00, Amy talks jumping into entrepreneurship, deciding she wasn’t cut out for it, and what she learned at SUCCESS Magazine.

Don’t settle for the myth of feast or famine. At minute 9:00, Amy talks about what she does differently now after living with this myth for a long time.

What does balance actually mean? At minute 15:00, Amy gives a unique take on the work-life balance debate.

You don’t have to break the bank. At minute 18:00, Amy gave me some delegation tips that she set in place before relaunching her business.

“You are worth betting on.” At minute 29:00, Amy talks about why, if you’re thinking about giving up, you should take some time to sit back and think.

Ways to contact Amy:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

You can also find us here: ----- businessrescueroadmap.com -----

Mar 21, 2016

An ex-forensic science geek turned expert mindset mentor and best-selling author, Kylie Patchett helps soul-fuelled women entrepreneurs break limiting patterns from the past so they can create the futures they crave.

Kylie and Stacy discuss running your business so that it fits the lifestyle you desire.

Some highlights include:

“I have always had the desire to be the boss of something.” At minute 2:00, Kylie talks about the turning point in which she decided to start her own business.

At minute 11:00, Kylie talks her financial insecurities as a young business owner. She was afraid to look at her money, and she made financial mistakes because of this. She talks about what she’s learned and what she’s changed.

“Stop doing what everyone else does.” At minute 16:00, Kylie talks passionately about why you’re wasting your time if you’re looking outside.

Want to improve your work-life balance? Say “no” quicker. Kylie told me why this works at minute 22:00.

“There’s no rush.” At minute 29:00, Kylie talks about why it’s okay to move your business at a pace that works for you.

Ways to contact Kylie:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

You can also find us here: ----- businessrescueroadmap.com -----

Mar 18, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s episode, I’m going to talk to you about the alternative of finding a freelancer to work on your projects. Maybe you haven’t ever given any thought to using a freelancer, or maybe you’re already doing it. Either way, I’ve got lots of great information to share with you.

Many businesses are now turning to freelancers because of the convenience and financial advantages that flexible workers like this offer. Personally, I have had great success working with a variety of freelancers by outsourcing work to them that I am just too busy to complete myself. Because of this, I’m able to focus my time on what I am really good at and let someone else deal with other important areas of the business that I am not as skilled in, or that I quite frankly don’t have time for. If you are an entrepreneur, you know as well as I do that when you run your own business and have a family life, time is valuable and you need to identify priorities.

Today I’m going to tell you what to look for in a freelancer, where to look, what the advantages are, and how to develop an ongoing relationship with the right freelancers. You’ll learn all about doing business with freelancers, and I’ll give you some practical advice to help make sure you succeed. I hope that by the end of the podcast you will be well educated on the subject and will feel confident about exploring the option of hiring a freelancer for yourself.

Some highlights include:

Why should you use freelancers? In today’s market, you may need someone to help you share your message. You’ll need people to help you in the areas of business you aren’t an expert in, and it quickly becomes very expensive to employ a full-time staff to fill every position you need to fill, particularly if your business is small. (minute 2:00)

How do you find the right freelancer? Freelancers can be found easiest online, and I recommend a resource called Upwork. Freelance platforms like Upwork help to protect you from bad experiences by creating transparency through client feedback. I’ve used Upwork for several projects and it has helped me connect with some excellent people who I still work with to this day. (minute 3:00)

When you are hiring a freelancer, make sure you also take the time to consider what time zone they are working in. If they are outside of your region, they may be in a completely different time zone and communication could be a major challenge. (minute 6:00)

Any wise freelancer will price their rates competitively because they know that there are plenty of other people out there trying to land contracts as well. This is great for you because unless the job you are hiring for is incredibly specialized, it means you’ll be able to work with someone who isn’t overcharging you for their services. (minute 11:00)

Don’t try and nickel and dime people so that you’re paying less than minimum wage. Word will get out that you are a stingy client, and there will be less incentive for freelancers to give you their best. Remember, you are still paying less for the work than you would be if you have to bring someone in on salary. (minute 12:00)

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

You can also find us here: ----- BusinessRescueRoadMap.com -----

Mar 16, 2016

Russ Sorrells is the founder and chief coaching officer at GA100. Russ helps people who want to help themselves, make a plan for their lives, so that they can make the most of the one life they have been blessed with. After floundering for the first few years following college Russ began to take charge of his future with yearly planning sessions. Progress was immediate and planning became a daily function. Now Russ owns 3 businesses including GA100 which allows him to contribute and fully live his purpose by helping High Performers take their lives to the next level.

In this episode, Russ and Stacy discuss not getting overwhelmed when it comes to marketing and remembering how important your email list is.

Some highlights include:

Take responsibility for yourself. At minute 2:00, Russ talks about learning financial lessons from his dad when he was a young kid.

Have a positive and optimistic outlook. At minute 6:00, Russ shares why not dwelling on the negative has been a good strategy for him.

At minute 7:00, Russ talks about investing $75,000 in a property that is now worth nothing. He talks about what he learned from this loss as well as several others.

“Focus on branding and the power of the email list.” (minute 10:00)

What is work-life balance? At minute 11:00, Russ talks about why he doesn’t believe in work and life as two separate entities.

It’s important to make sure everyone is clear of their role. At minute 14:00, Russ talks about what they’ve done to make sure everyone knows what their job is and how they monitor.

“I really enjoy helping business owners gain clarity and courage and have more energy and influence and productivity.” At minute 15:00, Russ talks about why he loves focusing on helping others achieve success.

Read “Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm,” written by Verne Harnish. At minute 17:00, Russ talks about why this book will help you run your business better.

Know your why. At minute 20:00, Russ talks about why you have to keep your passion strong.

Ways to contact Russ:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

You can also find us here: ----- BusinessRescueRoadMap.com -----

Mar 14, 2016

Ray Edwards has worked as a communications strategist and copywriter for some of the most credible voices in leadership and business. He’s worked with New York Times best-selling authors Tony Robbins (author of “Unleash the Giant Within” and “Money: Master the Game,” Jack Canfield and Mark Victor Hansen (co-authors of “Chicken Soup For the Soul”), Jeff Walker (author of “Launch”), and many more. Ray has also written his own books, “Writing Riches,” “Just Get Started: Tips For Starting, Running, & Growing Your Online Business,” and “MoneyWords: Easy-To-Use Copywriting & Marketing Secrets That Help You Sell More.” His marketing campaigns that he’s written or directed have generated an estimated $100 million in sales.

In this episode, Ray and Stacy discuss advertising in today’s world. It’s truly never been easier to make money through advertising, and Ray has the secrets that will help you do it right.

Some highlights include:

“I decided to start my business about 1,007 times.” At minute 2:00, Ray talks about all of the factors that you have to consider when quitting your job and starting your new business.

The traits that make an entrepreneur are like any other traits in nature: they can be put to good or bad use. At minute 7:00, Ray talks about why you need to surround yourself with people that see problems and obstacles.

Everybody is on Facebook. Advertising on Facebook is a great way to make money, Ray says, and you can make money even if you spend as little as $10 a week. (minute 13:00)

Do you have a product that you want to sell more of? (Yes, you do.) At minute 16:00, Ray talks about his new book, “How to Write Copy that Sells,” and this book will help you write sales copy and marketing campaigns in the exact same way he does.

“Because of the internet, people can work from anywhere, for anyone.” At minute 24:00, Ray talks about why the size of his team ebbs and flows. It’s a smart idea to be flexible in this way.

Ways to contact Ray:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

You can also find us here: ----- BusinessRescueRoadMap.com -----

Mar 11, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s episode, I’m going to talk to you about professional development. Even if you’ve been very successful with your business and you feel that you’ve made it to the top, you need to be committed to being a lifelong learner.

Think back to the time you spent in school. As a student, your primary job was to learn. It wasn’t to sell or produce a product, it was simply to absorb all of the knowledge being presented to you. Unfortunately, it’s easy to stop learning once the tests end. Nobody is able to make it through life solely on the knowledge we learned in school, and we have to keep learning.

In this episode, I’m going to present some opportunities for lifelong learning.

Some highlights include:

Continual learning is a sign of strength, not weakness. (minute 2:00)

Learning doesn’t have to be time-consuming. I try to read at least 10 pages of a book every night before bed. Daily learning in small chunks is a great strategy for fitting professional development into your already busy schedule. (minute 4:00)

Attend live seminars. I always attend at least one live seminar every six months, and the reason I love these is because it’s a great opportunity to set everything else aside and focus on your professional development. (minute 8:00)

Darren Hardy says you should invest 10% of your income towards your professional development. This is a great strategy, and you will reap the benefits. (minute 12:00)

Are you not enjoying learning? You’re probably not learning from the right person. Don’t be afraid to mix it up and try someone new. You just need to find the right person for you. (minute 14:00)

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

You can also find us here: ----- businessrescueroadmap.com -----

Mar 9, 2016

Neil Patel is the co-founder of Crazy Egg and Hello Bar. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

In this episode, Neil and Stacy talk the ins and outs of running a business in its early stages. They discuss why it takes time, effort, and money.

Some highlights include:

“With my first business, I started it because I wanted to make money. It was the wrong reason.” At minute 2:00, Neil talks about why he cut his losses on his first business and moved onto the next one.

Continually learn from your customers. At minute 3:00, Neil talks about why it is so important to actually listen to what your customer wants.

At minute 4:00, Neil talks about why you should reinvest your business profits into making the business grow. Neil invested in other ideas, and it was a big mistake.

Build the traffic before you start the business. At minute 5:00, Neil talks how to monetize your business from the start.

“No excuses. No if's, and's, or but's.” At minute 7:00, Neil talks why task-based goals are the best way to structure your day.

At minute 9:00, Neil talks about the ability to learn more as an entrepreneur than he ever could in a nine to five job.

Make sure you’re closing down your business for the right reason. At minute 11:00, Neil gives a list of the reasons you should and shouldn’t end your business.

Ways to contact Michael:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

You can also find us here: ----- businessrescueroadmap.com -----

Mar 7, 2016

Michael Port has written six books, including “Book Yourself Solid” and “Steal the Show,” the latter which, according to the former President of Starbucks, might be the most unique and practical book ever written on the topic of public speaking. He's been called an “uncommonly honest author” by the Boston Globe, a “marketing guru” by The Wall Street Journal, a sales guru by the Financial Times, a public speaking phenom by Jonathan Fields and the best public speaking coach in the world by Lewis Howes. The founder of MastermindTalks, Jayson Gaignard, declared, "Michael Port is the best speaker I've ever seen."

His books have been on the bestseller lists of the NY Times, Wall Street Journal, USA Today and Publisher's Weekly and have been selected by Amazon and 800-CEO-READ as "best books of the year." He was once a professional actor, having received his MFA from NYU's Graduate Acting Program, guest starring on shows like Sex & The City and Law & Order, and in films like The Pelican Brief and Down to Earth. These days, Michael can be seen on MSNBC, CNBC, and PBS as an on-air expert in communication and business development and as the host of the most popular podcast on public speaking and performance, Steal the Show with Michael Port.

In this episode, Michael and Stacy discuss the trials and tribulations of running a business.

Some highlights include:

“Winners quit all the time.” At minute 3:00, Michael talks about why it doesn’t mean you’re a failure if you quit. Sometimes it pays to just move onto a better idea.

What’s more important, approval or results? Michael dives deep into the search for approval and discusses why constantly seeking approval can lead to burning out. (minute 14:00)

“How much you make really doesn’t matter.” Michael shares at minute 18:00 why revenue isn’t the financial number that you need to pay attention to; it is profit.

Things change. The kinds of advertising Michael uses now simply didn’t exist when he first started his business, and you have to be willing to utilize the most effective strategies available now. (minute 25:00)

“When there’s a lot of friction, things slow up.” At minute 37:00, Michael talks about how to become better at leading your team.

Ways to contact Michael:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

You can also find us here: ----- businessrescueroadmap.com -----

Mar 4, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s solocast, I’m going to be talking about tech tools that will help you work smarter. There are so many tools that you can now access to make your business run more efficiently than ever before. I use a lot of the tools that we’ll be talking about today for my own business, and with the tech tools that I have at my fingertips I can’t imagine how I would get by from week to week.

In this solocast, I’m going to talk about eight of my personal favorite tech tools.

Some highlights include:

One of my favorites is an accounting tool called FreshBooks, an application that can help you track time, create invoices, make payments, report expenses, and more. I used it when my business was very small, and I’ve yet to outgrow its usefulness. (minute 1:00)

A business marketing platform that I love is Ontraport, a service that allows you to publish websites, manage email marketing campaigns, sell your products, and more. It’s been designed with entrepreneurs in mind. (minute 3:00)

Asana is a great tool for project management. We all know how quickly projects can become disorganized if we aren’t careful, and Asana is amazing for organization. (minute 6:00)

Do you spend too much time on social media? Do you feel unorganized? If you’re not yet using Hootsuite, you really should be. It allows you to post to all of your social media accounts at the same time, saving valuable time that you can spend elsewhere. (minute 9:00)

A service you can’t afford to live without is Dropbox. Uploading your files is safe and secure, and it’s smarter to not have them taking up space on your computer. Your computer will run faster if it’s not bogged down, and you’ll be prepared if your computer crashes. (minute 10:00)

Resources:

You can also find us here: ----- businessrescueroadmap.com -----

Mar 2, 2016

Lisa-May Huby is a professional copywriter that specializes in writing high-converting sales pages and email sequences for women business owners. She’s been slinging copy for over a decade and has more than 20 years in marketing under her belt. Lisa-May believes that learning to write great copy is a fundamental skill for every business owner because when you're selling yourself, everything you write is copywriting. She enjoys sharing her knowledge on Facebook, in blog posts and workshops, and dropping easily implemented tips for writing sleaze-free copy that actually sounds like you.

In this episode, Lisa-May and Stacy discuss Lisa-May’s two businesses. Her first one failed, and now that she’s learned from her mistakes, she’s seeing success.

Some highlights include:

“I wasn’t setting strong financial goals.” At minute 4:00, Lisa-May talks about what went wrong the first time she entered business and what she’s learned.

Don’t bury your head in the sand. At minute 6:00, Lisa-May talks about why you have to pay attention to the changes in the marketing landscape. You can’t afford to ignore the new trends.

What is the thing that is going to serve you best? At minute 7:00, Lisa-May talks about why you have to pick the best social network(s) for you.

“It becomes clearer to me every week that work-life balance really does not exist.” At minute 8:00, Lisa-May discusses why it’s up to you to balance your time in the way that works best for you.

At minute 10:00, Lisa-May talks about the ways CrossFit has improved her life.

“It’s hard to let go.” At minute 11:00, Lisa-May talks about the ways delegation has been tough but why it’s ultimately so rewarding.

Why are you thinking of closing down? At minute 13:00, Lisa-May talks about why, if it’s for the right reasons, it’s okay to start over.

Ways to contact Lisa-May:

Lisa’s free downloads for Business Rescue Road Map listeners:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

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