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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: February, 2016
Feb 29, 2016

Kelly Azevedo, founder of She's Got Systems, has always unconsciously created systems around her to dominate, including in college when she won national debate tournaments to be ranked #4 in the nation two consecutive years. Raised by an engineer, Kelly loves training and teaching, and she pursued a degree in Business Management and Communications at Liberty University as she went through school on a debate scholarship. Kelly learned that her innate ability to create and utilize systems allowed her to complete task at corporate jobs in a fourth of the time and sought out a more challenging environment, landing in the middle of two million dollar online businesses. Adapting quickly to the fast-paced environment, constant changes, and ever present challenge of communication in the online world, Kelly has supported her private clients in their group programs, private clients, product launches, and all the daily business. Now working with marketers, coaches, teachers and professionals, Kelly continues to connect with entrepreneurs who are passionate about why they're in business and need support seeing how to make it all happen.

In this episode Kelly and Stacy discuss the struggles of running a business in the early stages, including giving yourself the authority you deserve.

Some highlights include:

At minute 3:00, Kelly talks about being an employee who was so efficient that her employers cut her losses. She talks about how this experience forced her into working for herself and how this has paid off for her.

The most important skill as an entrepreneur is discernment. At minute 6:00, Kelly talks about why you need to really think about whether suggestions you’re given are right for you.

“I was letting my clients call the shots.” At minute 9:00, Kelly talks about how she learned the that only the clients that want to do business the same way that you do are the clients that you should work with.

At minute 13:00, Kelly shares a great metaphor for work-life balance. It exists, but you can’t have the perfect balance all the time.

Give people the tools they need to succeed. At minute 17:00, Kelly talks how to delegate effectively.

Pick employees you enjoy working with. (minute 20:00)

“Every struggle is a missing system.” At minute 22:00, Kelly talks about why you need to talk to someone who has been there when you’re considering closing down your business.

Ways to contact Kelly:

Resources:

You can also find us here: ----- businessrescueroadmap.com -----

Feb 26, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s solocast, I’m going to be talking about creating a business wish list for 2016. It is still very early in the year, and as a business owner, you need to consider what dreams you want to turn into actionable priorities. I believe that you can do incredible things with your business if you really put your mind to it and put things in action.

Every time we enter a new year, I’m really excited by what lies ahead for my business. A new year means new challenges, new possibilities, and new accomplishments. It’s up to us as business owners to really set the tone for the year and decide what direction we want our business to go in.

In this episode, I’m going to take you through the process of creating a great business wish list.

Some highlights include:

Develop a step by step action plan. You don’t want to let these plans fall by the wayside, so you’ve got to have a plan to make these wishes become realities. (minute 1:00)

Identify three items that you want to put on your business wish list this year, and develop a plan to achieve these goals. You don’t want to put too many items on your list: that’s a good way to force yourself to fail. (minute 3:00)

In order to grow, you must invest. You need to create a detailed investment strategy. (minute 8:00)

Get an accountability partner. You need to have someone to regularly review your business wish list with. This person will help keep you on track. Be consistent with these meetings and put them on the calendar! (minute 11:00)

Work with your team to accomplish your goals, and listen to them and help them achieve their own goals. (minute 12:00)

Resources:

You can also find us here: ----- businessrescueraodmap.com ------

Feb 24, 2016

Belinda Davidson is a well-known medical intuitive, spiritual mentor, author and public speaker. She is the creator of The Soul Essence™ Journey and founder of The School of the Modern Mystic, a world-class, online teaching facility dedicated to helping people become intuitive, create an exceptional life and discover their purpose. She is also a mentor and consultant, and amongst her private clients are celebrities, public personalities, doctors and business leaders. Belinda is often described as a spiritual change agent, thought leader for her generation, visionary and pioneer. But she feels most comfortable with being called a modern mystic because, she is, as she describes, "A modern-day woman with one foot in this world and one foot in the other."

In this episode, Belinda and Stacy discuss taking a successful offline business and transitioning it to an online business.

Some highlights include:

At minute 2:00, Belinda talks about her entrepreneurial journey. In her story, she shares about the grueling challenges that she fought through to get to where she is today.

You don’t need to be technologically advanced. At minute 4:00, Belinda talks creating The School of the Modern Mystic and how she was able to make it successful online without any online background.

“We’re often shocked about our low conversion rates.” At minute 10:00, Belinda talks about the naivety of thinking everyone will fall in love with your product instantly and what to do to nurture relationships to the point where people want to buy.

Work-life balance is very challenging. At minute 15:00, Belinda talks being overwhelmed in the early days of her business and what she did to find her balance.

“I love being an online entrepreneur.” At minute 23:00, Belinda talks about the flexibility of running a business from anywhere in the road. It’s such a nice thing to be able to run your business from anywhere.

Connect with yourself. At minute 26:00, Belinda talks about the power of meditation. You have to know yourself before you can run your business in the right direction for you.

Ways to contact Isabelle:

You can also find us here: ----- businessrescueroadmap.com -----

Feb 22, 2016

Isabelle Rizo is a singularity storytelling consultant and speaker who has been featured on Entrepreneur, LifeHack, and UnCollege. She brings together technology, digital media, and storytelling for brands that change paradigms.

In this episode, Isabelle and Stacy discuss a number of topics related to running a successful business on the road like why you need to get your marketing automated.

Some highlights include:

“I stumbled into business on accident.” At minute 2:00, Isabelle talks about learning to follow her heart and why she now helps people get clear on their story.

At minute 3:00, Isabelle talks about freedom of lifestyle and why it’s so exciting to have this freedom.

At minute 5:00, Isabelle talks about her strengths. Within a few minutes of talking to someone she can understand their strengths and come up with a strategy for them.

Use what you have around you. At minute 8:00, Isabelle talks about the pitfalls of not spending your money wisely.

Automation is your best friend. Isabelle talks about why you should automate your email at minute 11:00. Talking to everyone one-on-one isn’t sustainable!

“It’s so easy to be in a different country but be on your laptop working.” At minute 14:00, Isabelle talks about her morning ritual that helps her get work done and achieve an ideal work-life balance.

At minute 18:00, Isabelle talks her shared Evernote notebook and why systems have kept her content creation consistent.

“[I enjoy] connecting with all these amazing people from all over the world that are really in alignment with who they are because that inspires me to be the best version of me that I can be.” (minute 19:00)

Hire a coach. At minute 20:00, Isabelle talks why she’s glad she gave up her resistance and got a coach.

What was the spark that got you involved in your business? At minute 22:00, Isabelle talks about why you need to figure out what went wrong before you consider ending your business.

Ways to contact Isabelle:

Resources:

You can also find us here: ----- businessrescueroadmap.com -----

Feb 19, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book, “Is Your Business Worth Saving?”, where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome to my first Business Rescue Roadmap solocast.

In this solocast, I’m going to be talking about something that is crucial to the success of your business. You need to surround yourself with people who work hard to achieve your company’s goals.

When you hire new employees you need to make sure the individuals that you’re bringing on have the necessary skills and the experience to excel in their role and bring value to your company.

In this episode, I’m going to discuss with you the key areas to focus on during the hiring process to ensure that your company attracts and hires quality candidates that will stick around long-term and provide value.

Some highlights include:

Can you ensure that the position will be long-term? You shouldn’t hire an employee if you’re going to have to let them go right away. (minute 1:00)

Ask for more than a resume and a cover letter. This is a good strategy for making sure people have actually read your job description. You don’t want to sift through generic resumes. (minute 3:00)

Set up systems to speed up the hiring process next time. (minute 5:00)

Schedule interviews for the same position as close together as possible. This way you are easily able to compare and contrast the candidates. (minute 7:00)

Consider the needs of your candidates. Give your candidates a timeline so they know when to expect to hear from you. (minute 12:00)

Trust your instinct. When your gut tells you not to hire someone, don’t hire that person. (minute 14:00)

Hire slow, and fire fast. You need to make sure you hire with a long-term strategy in mind. (minute 16:00)

Resources:

You can also find us here: ----- businessrescueroadmap.com ------

Feb 17, 2016

As a leading work life balance renegade, Samantha Ettus is passionate about helping women reach their potential. Sam is a bestselling author of four books, a writer for Forbes, and host of a nationally syndicated call-in radio show. Since earning her MBA from Harvard, Sam has worked with thousands of women and companies to create lifestyles that maximize professional and personal success. Sam is a renowned speaker, leads a large social media community and makes frequent TV appearances on shows including Access Hollywood, The TODAY Show, The Security Brief, Home and Family and Fox and Friends. Her fifth book, The Pie Life: A Woman’s Recipe for Love, Success and Satisfaction will be published in September, 2016.

In this episode, Samantha and Stacy discuss the struggles women face as business owners. Among other things, they talk about how to give yourself the authority you deserve.

Some highlights include:

“I was always driven by creating something that hadn’t been done before.” At minute 1:00, Samantha talks what first got her motivated to start her business.

If something goes wrong, pick yourself up. At minute 4:00, Samantha dives into the traits needed to be a successful, resilient business owner.

At minute 6:00, Samantha talks about how she learned you can’t negotiate with anyone. Stick to your rates!

Don’t be afraid to talk about numbers. At minute 7:00, Samantha talks about why you shouldn’t worry about asking for a breakdown of costs.

Know your story. At minute 9:00, Samantha talks about why everyone in your business needs to be able to explain your business in the exact same way.

“It’s impossible to reach your professional potential if you’re not happy at home.” At minute 11:00, Samantha talks about becoming an hour in work-life balance and what you can do to achieve that balance.

Hire attitude over experience. At minute 15:00, Samantha talks about why people with poor attitudes will be a cancer on your business, no matter how talented they are.

You have to be practical. At minute 19:00, Samantha talks about why you should keep your family’s needs at the forefront of every major business decision you make.

Ways to contact Samantha:

Feb 1, 2016

Stephen Woessner is CEO of Predictive ROI and the host of the top-rated Onward Nation podcast for business owners. He is the author of two bestselling books, The Small Business Owner’s Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and many more. His agency blends education in very transparent ways for clients.

Stephen and Stacy cover the challenges of running a business in this episode. They discuss why challenges are the parts of business that teach you valuable lessons and transform you as a person.

Some highlights include:

Start your business for the right reasons. At minute 4:00 of our interview, Stephen tells the story of why his first company failed, how he recovered from losing $100 thousand at 28 years old, and the lessons he’s learned that formed the foundation that he built Predictive ROI and Onward Nation upon.

Be at your best when the fight is the hardest. At minute 7:00, Stephen lays out why you can’t give anyone but you the permission to tell you what is so.

“Be wise enough to understand when someone has a data point that you don’t.” At minute 9:00, Stephen tells the story of one of his most expensive lessons.

At minute 11:00, Stephen details how and why you need to build a platform.

“Work-life balance is being able to balance the things you truly love.” At minute 14:00, Stephen, talks about why working a lot doesn’t equal a poor work-life balance.

Think thoughtfully about the things that are important. At minute 15:00, Stephen talks about the benefits of prayer, meditation, or just general thinking time.

Master delegation and outsourcing. Stephen talks about why micro-managing is a terrible strategy at minute 17:00 of our interview.

Stephen enjoys the path. At minute 19:00, Stephen talks about why he enjoys the struggles and challenges of business more than anything else.

“The transformation of challenges forcing you to become somebody different on your way to accomplishing a goal, that’s what makes it really rewarding.” (minute 21:00)

Why are you quitting your business? At minute 22, gives the things you should really look at before closing the doors on your business. There’s always a way to build capital.

Ways to contact Stephen Woessner:

You can also find us here: ----- businessrescueroadmap.com -----

Feb 1, 2016

Denise Duffield-Thomas is the money mindset mentor for the new wave of online female entrepreneurs. Her best-selling books “Lucky Bitch” and “Get Rich, Lucky Bitch” give a fresh and funny road-map to create an outrageously successful life and business. Denise helps women release their fear of money, set premium prices for their services and take back control over their finances. She is an award winning speaker, author and entrepreneur who helps women transform their Economy-Class money mindset into a First-Class life.

In this episode, Denise and Stacy talk about how to run a business that doesn’t have many employees. Is this the right career path for you?

Some highlights include:

“My early businesses didn’t last very long.” At minute 3:00, Denise talks about what she learned that made this business a success.

Do what you’re meant to do. At minute 5:00, Denise talks about the journey she went on that ultimately led to her becoming a life coach.

You don’t have to buy now. At minute 12:00, Denise talks about learning to be more cautious with money.

The principles of marketing are always the same. At minute 13:00, Denise talks the differences -- or lack thereof -- in different marketing platforms.

Look at return on investment. At minute 17:00, Denise talks about why she ditched on a project when she was $6,000 dollars in.

“I think about my business all the time.” At minute 20:00, Denise gives some tips for having a better work-life balance.

Take things out of your control. At minute 23:00, Denise talks about why she doesn’t know her email password and why she has lunch delivered every day.

Get clear on what you want your assistant or team to do. At minute 25:00, Denise talks about her various failed assistants and what she learned.

“Business is a vehicle for women to create empowerment for ourselves.” (minute 30:00)

Reach down into your gut. At minute 32:00, Denise talks about what you have to ask yourself to figure out if business is truly for you or not.

Ways to contact Denise:

You can also find us here: ----- businessrescueroadmap.com -----

Feb 1, 2016

Jill Stanton co-founded Screw the Nine to Five with her husband Josh. screwtheninetofive.com has some amazing resources for webpreneurs. Jill and Josh are constantly teaching you how to take your business to the next level while making more money and working less

Jill and Stacy cover life as a business owner. In this episode, they talk how to achieve a crucial work life balance, how to use your time wisely, and so much more.

Some highlights include:

“It’s not about the lifestyle anymore.” At minute 2:00, Jill talks about coming up with the idea for Screw the Nine to Five, the motivations that began the business, and her motivations for keeping it going each day today.

Realize and play into your strengths. At minute 6:00, Jill talks about learning to stay out of her husband’s area in their business, and vice versa.

“Don’t start a business with your significant other the year you’re getting married.” (minute 8:00)

Make sure people actually want your product. At minute 10:00, Jill talks about learning her lesson when a product didn’t sell. She explains why you should pre-sell before you do the work.

Is your marketing going to cost you time or money? At minute 13:00, Jill talks about why you need to decide which way of paying for marketing is best for you.

“For the first few years of business I had zero work-life balance.” At minute 16:00, Jill talks about learning to take the down time that she wasn’t giving herself when she was driven to work every hour of the day.

Foster an attitude of gratitude. At minute 17:00, Jill talks about what she does every morning to get herself in the right mindset for the day.

“We live and die by Slack.” At minute 20:00, Jill talks using Slack to communicate with their team and create video tutorials.

At minute 22:00, Jill talks about how community and sales funnels have been the two things to have the biggest impact on her business.

“Most people will give up when it gets really, really hard.” At minute 25:00, Jill talks about why you need to push through when times get tough.

Ways to contact Jill:

You can also find us here: ----- businessrescueroadmap.com -----

Feb 1, 2016

As Founder of Maximum Potential Academy, Lady J helps driven, early stage entrepreneurs turn their obstacles into opportunities. She’s an author, speaker and leadership coach who has helped thousands of high potential women understand their most unique and powerful talents so they can make a larger impact, amplify their strengths, and thrive financially.

Lady J and Stacy cover the ups and downs of business in this episode. They talk overcoming personal tragedy and how to navigate the difficult waters of business.

Some highlights include:

Tomorrow is not promised. At minute 3:00 of our interview, Lady J tells the story of turning a personal tragedy into the fuel that drove her to create her business.

“I’m genuinely compassionate about my clients and follow up on accountability.” At minute 5:00 Lady J talks about her strengths that keep her business successful.

Jump on the power of video. At minute 9:00, Lady J talks about why you should use live streaming video.

“You have to focus. Focus is faithfully overcoming challenges until success.” (minute 11:00)

Let go of your control. At minute 13:00, Lady J talks about why you need to focus on what you’re good at and let your employees focus on what they’re good at.

Get into a mastermind group. At minute 18:00, Lady J talks why you should get your “own personal board of directors.”

Get to the core of your “why.” At minute 21, Lady J goes over the many things you should consider before deciding to end your business.

Ways to contact Lady J:

Recommended resources:

You can also find us here: ----- businessrescueroadmap.com -----

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