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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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Jul 8, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s episode, I’m going to be talking all about how to charge what you’re worth. Of course, it’s really easy for me to tell you to just raise your prices, and yes, I still get nervous when I raise mine. But it’s absolutely a necessity in your business to charge what you’re worth.

Some highlights include:

Pricing yourself too low can cost you your business. If you’re on the low end, people will question if the quality is really there. (minute 0:00)

Higher prices equal less work. When you charge higher prices, you don’t as need as many customers to bring in the same income, and that’s a great benefit for your customers. (minute 2:00)

Your pricing says something about you. You need to be very careful when you’re choosing your pricing because you could be turning away the big clients that are willing to pay a lot more for your services. (minute 3:00)

Just go try it. You are worth every penny, and you’ll never know if your prices are high enough unless you just raise them. (minute 4:00)

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