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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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Nov 30, 2016

Melissa Cassera is an LA-based screenwriter and award-winning marketing consultant. She was named one of the nations Top Personal Branding Experts by Huffington Post and her insights have been featured on NBC, ABC, CBS and Fox News as well as in Glamour, Redbook, Fast Company and Forbes. She is the creator of an online training program called OBSESSED that helps business owners, writers, and entertainers build raving, obsessed fan bases.

In this episode, Melissa and Stacy discuss the importance of developing personal connections with your audience.

Some highlights include:

“I was a bit of a reluctant entrepreneur.” At minute 1:00, Melissa talks about her journey into the world of entrepreneurship.

“I have always believed that the mark of a great entrepreneur is how you navigate the dips and the slumps in your business.” At minute 6:00, Melissa talks about how important it is to be resilient in your business.

“The more you can make one-to-one connections with people, the better.” At minute 11:00, Melissa talks about how important it is to take the time to develop personal connections in the virtual world.

Take pleasure breaks and keep a work activity journal. At minute 14:00, Melissa talks about the importance of work/life balance and two strategies that work well for her.

“Focus your time on where your brilliance is.” At minute 18:00, Melissa talks about the importance of delegation in both your professional and personal life.

Ways to contact Melissa:

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