Today I am excited to introduce you to my friend Brandon Lucero! Brandon is the founder of Sold With Video, and not only that, he is the creator of all of our amazing videos we put out on social media lately! I know so many of you have complimented our YouTube channel and IGTV videos, and today you actually get to meet the brains behind it all and hear the inside scoop. Brandon and I are going to discuss why video is extremely important in your marketing strategy and what types of businesses can and should be using it.
"It really kind of forced me to look for other ways to make money..." At minute 1:29, hear Brandon's backstory of how he got started and how he became the video guy he is now. Brandon shares the conversations he had with James Wedmore, his struggles with pricing and how he got past that.
"At the end of the day we do video, but what we really do is messaging ..." At 9:58, we're talking about how important it is to have a mentor or peer to help guide you. Plus, even with struggle after struggle Brandon didn't give up but hear how he uses his journey to recognize his strengths. He also tells us what makes his methodology different from other businesses.
"I'm not a big believer in letting your audience dictate the content you should do..." At minute 18:44, we're busting an objection! How can you create 9 months of content ahead of time?Wouldn't it be outdated? Brandon talks about the biggest mistakes that make him cringe while watching videos.
"Connection is one of the biggest things we need to incorporate into content" At 24:27, Brandon is giving examples of thought reversal for video. Brandon shares tips on what to do if you don't want to be the face of the business but you still want to use video and how to incorporate more of your team.
If you want to connect more with Brandon, you can visit soldwithvideo.com and on Facebook, Instagram and YouTube, @soldwithvideo.