Welcome back to episode #275! Are you on Pinterest? And I don't mean just to pin cute outfits for your next family photo shoot or to pick your next elaborate meal, I mean are you working your business on Pinterest? Today I am so excited to actually have the pleasure of talking with Alisa Meredith, the content marketing manager of Tailwind!
“If you don’t schedule it, it doesn’t get done…” At minute 1:11 we’ve got you covered if you are wondering what Tailwind is. Alissa tells us what it’s all about and why we should care about this platform. Also, why you NEED to batch your content and get it automated.
“I cannot separate Pinterest and Tailwind...” At 4:00, Alissa shares the biggest things we need to be aware of that tailwind can help with. We talk about how to grow your reach and get your numbers up, how we can stay consistent and know what's working. Hear why board insights are Alissa’s favorite feature!
“Pinterest wants content creators to be creating new content…” At minute 8:09 we talk about how often we should be putting new things on our Pinterest boards, how often we should clean everything up and how much content we should start with. Hear why you should create multiple pins for one blog post and if board descriptions and keywords are really important.
“You need to share other people’s content…” At 17:05 Alissa explains the difference between Tailwind tribes and a group Pinterest board. We talk about why we need to be finding people your audience will love and make connections, the kind of people you should look for to connect with.
“Look forward, don't look back too much...” At minute 21:53, Alissa tells us the struggles or things she sees people doing when they first start Tailwind. What works best on Pinterest and how to stay in a positive mindset while creating your content!
Interested in more about Tailwind? Find them at tailwindapp.com or blog.tailwindapp.com!
Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.
To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/EMPIRE.