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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Sep 16, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we’re going to be talking about credibility. Someone recently asked me whether or not they need to have a book published before they will have the opportunity to get on stage. This person doesn’t necessarily want to be a speaker, but they do want to be seen as an expert in their industry. So, today we are going to cover the different levels of credibility, what you need to do before you get started, and then how to make sure you don’t get overlooked.

Some highlights include:

We all need credibility, but it comes in different forms. For example, being an author is different from being a bestselling author. And they’re both different from being a New York Times bestselling author. (minute 1:00)

Your experience is what will build your credibility. At minute 2:00, I discuss how I got people to be on my podcast as well as how I’ve been able to make appearances on some high profile podcasts.

Get ready to hear no from a lot of people. At minute 3:00, I talk about why 100 rejections for every acceptance is not a bad ratio at all.

Change the story you tell about yourself. At minute 5:00, I talk about why the story that I was sharing to promote myself just didn’t make an impact on other people and how I’ve changed it so people are always wowed.

So, do you need to write a book to get speaking gigs? At minute 7:00, I answer this question.

Resources:

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