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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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Sep 9, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we’re going to be discussing this question: are you over thinking your niche?

Some highlights include:

Can you be too niched down? At minute 2:00, I talk about why it’s more common to be too broad rather than too narrow.

You need to be so good that you become the go-to expert in your field. At minute 3:00, I talk about how to become your customers’ only option through niching.

Tell your story. At minute 5:00, I talk about a client who was selling weight loss products but wasn’t using her story to do it and what you can learn from her.

Do you need to pick one niche? At minute 8:00, I talk about the biggest myth out there about niches.

Resources:

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