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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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Aug 3, 2016

Kyra Reed is an industry veteran and a community-focused brand innovator. She brings a unique and fresh social-first approach to brand marketing and digital strategy. Prior to co-founding [made to order], she spent 15 years working with dozens of companies of all sizes ranging from traditional to social marketing, including start-ups, mid-size businesses, and Fortune 500 companies.

In this episode, Kyra and Stacy discuss ways that you can create a great social media strategy and how to overcome some of the challenges you will face.

Some highlights include:

Do you ever feel overwhelmed by social media? At minute 5:00, Kyra talks about her system for understanding social media called The Social System.

Need help? At minute 15:00, Kyra talks about the services that [made to order] offers.

Don’t make your audience feel like you’re in it for the sale. At minute 20:00, Kyra talks about creating a balance of offering value and asking for a sale.

Be careful when scheduling content. At minute 25:00, Kyra talks about what you should do with pre-scheduled content when a major crisis is happening in the world.

“The #1 violation on social media is looking like you’re phoning it in.” (minute 26:00)

Ways to contact Kyra:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

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