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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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May 23, 2016

Shuly Oletzky is a passionate entrepreneur in the marine refrigeration industry and a philanthropist. Shuly is knowledgeable and passionate about family business succession planning, customer service, small business leadership, and connecting people. In addition to her position as President of Frigibar Industries, Inc., Shuly serves on the Board of Directors for Easter Seals Florida and is a Huffington Post Small Business Blog contributor.

In this episode, Shuly and Stacy discuss Shuly’s experience taking over her family business, the challenges she faced in the process, and how she came out on top.

Some highlights include:

You never know what’s going to happen. At minute 1:00, Shuly talks about deciding to step in and take control of her dad’s business after he was diagnosed with ALS.

“People don’t think of not having a succession plan as a financial mistake, but it is.” (minute 8:00)

Understand who you want to present yourself to in the marketplace. At minute 11:00, Shuly talks about the challenges she faced when trying to present her own voice after taking over the family business.

“I go on gut feeling.” At minute 15:00, Shuly talks about finding the right employees.

“What the heck does she know?” At minute 19:00, Shuly talks about the baggage she brought in when taking over her dad’s business and what she did to work past the problems.

Ways to contact Shuly:

Resources:

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