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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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Apr 15, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In today’s episode, I’m going to talk to you about social. If you’re familiar with my material, you know that I’m very active on social media, and I’m a huge advocate for using lots of tools that it can offer you. If you use social media the right way, it can be a great way to connect with your audience. However, if you’re using it the wrong way, it can also be a huge waste of time. But if you’re not using it at all, you’re definitely missing out on a great free resource.

Some highlights include:

Feel like you don’t have the time to spend on social media? Consider hiring someone to run your social media for you. (minute 2:00)

The most important step for social media success is staying active. I post things on my Facebook account three times a day so people always have the opportunity to engage with me. Take the time to plan out at least a week in advance. (minute 4:00)

I recommend reading Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook.” At minute 5:00, I talk about the strategies I’ve learned from it that you can use to successfully present gives to your audience.

What kind of social media should you use? At minute 7:00, I run through some of the biggest platforms and whether or not they’re the right ones for you.

People are more likely to leave honest feedback on social media than they are in person. This can be both a good and bad thing. (minute 10:00)

Stay professional. Everything you do is very visible and speaks to the quality of your business. (minute 13:00)

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