Joe Pulizzi is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book “Content Inc.” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine.
In this episode, Joe and Stacy discuss the benefits of running a remote business.
Some highlights include:
“The writing down of your goals is the most critical thing I can give anyone. Write them down in a notebook and review them every day.” (minute 5:00)
“Do whatever you need to do to hang on as long as you can.” At minute 7:00, Joe talks about why you need to be patient.
Joe had an idea that he thought was going to change the world. At minute 16:00, he talks about why his idea crashed and burned and what you can learn from his mistakes.
Give your employees the flexibility to live the lives they want to live. At minute 25:00, Joe talks about why having employees work from home is the only model he would ever want to use.
“If you focus on the needs of the customer, they will tell you what they want to buy.” (minute 34:00)
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