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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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Apr 4, 2016

Joe Pulizzi is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book “Content Inc.” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine.

In this episode, Joe and Stacy discuss the benefits of running a remote business.

Some highlights include:

“The writing down of your goals is the most critical thing I can give anyone. Write them down in a notebook and review them every day.” (minute 5:00)

“Do whatever you need to do to hang on as long as you can.” At minute 7:00, Joe talks about why you need to be patient.

Joe had an idea that he thought was going to change the world. At minute 16:00, he talks about why his idea crashed and burned and what you can learn from his mistakes.

Give your employees the flexibility to live the lives they want to live. At minute 25:00, Joe talks about why having employees work from home is the only model he would ever want to use.

“If you focus on the needs of the customer, they will tell you what they want to buy.” (minute 34:00)

Ways to contact Joe:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

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