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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: January, 2020
Jan 29, 2020

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of the Foot Traffic podcast!!

Are you currently running paid traffic to your small business?  Are you bringing in consistent new leads and sales every single day?

Today, I want to give you a behind-the-scenes look into Foot Traffic, and how we will be maximizing visibility and paid traffic in 2020. 

If you aren’t constantly assessing what’s working, tweaking what’s not, and trying new things… your social strategy will become outdated very quickly. 

Today for this conversation, I have my Marketing Director, Michelle Fernandez, here to join me.  Michelle is my go-to for all things Facebook Ads and funnels, and I cannot wait for you to hear the new strategies we are implementing already this year. 

Here are a few highlights you won’t want to miss: 

"You're consistently getting new people to your funnel..." at 7:30 Stacy and Michelle talk about how we use Brand Awareness to pre-qualify our prospects.  

"We put the social selling system in place..." at 15:26 Stacy and Michelle dive deep into why social selling is the new norm and how you should be closing sales on social media.   Times are changing and if you are not on your social platforms selling you are missing out!  Social selling is the best way to engage and have personal conversations with your prospective customers.  

"If your conversions are not high, here's why..." at 28:33 Stacy and Michelle talk about 3 missing gaps in your funnel that are hurting your conversions.  

You can check out more about Michelle and hear her new podcast, The Traffic and Conversions Show with Michelle Fernandez, at www.themichellefernandez.com 

Make sure to tune in Monday at 11:30am CST / 9:30am PST to continue the conversation. Click here to join the free Facebook Group​.​  Don’t forget every Monday one of our live viewers will get the chance to win an Amazon gift card, book bundles, coaching with me, and a week inside of our premier program, Foot Traffic Formula. 

Jan 22, 2020

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of the Foot Traffic podcast!!

I have so many small business owners who come to me and say negative things like, “My team is just not performing!” or “My team is not bringing value the way I know they should.”  And more often than not, I have to be brutally honest and tell them I need them to change before they can even think to see their team change. I let them know there are several things I need them to do to start showing up and really be the leader that they need to be.

There’s this phrase that says, “If a flower doesn’t bloom it’s not the flower’s fault, it’s the environment.”

Now, disclaimer: Yes, there will be a few times when someone slips through the cracks and you hired the wrong person.  But that is not what I see most often. 

Typically, with just a few tweaks in the environment of your team, you will see massive changes to their behavior and action.  And that’s exactly what we are talking about today.

Here are a few highlights you won’t want to miss: 

"If you want your people to be more accountable..." at 4:51 Stacy tells you the #1 question to ask yourself when determining if you are holding your team accountable.  She explains the importance of your company's org chart so your employees know their role, the manager's roles and who is responsible for every aspect of the business.

"Assess what they are up to..."  at 7:52 Stacy talks about what activity you should be doing every quarter with your team to ensure productivity and accountability.  She discusses what her team does quarterly, monthly, weekly and shares how to set specific KPI's for every individual.

"Setting bad boundaries make people think it's okay..." at 14:08 Stacy discusses how to get your team to stop constantly reaching out to you about things you don’t need to know.    She shares what happens with her team and how to make team members accountable for their actions.  

Last week we discussed 7 strategies to hold yourself accountable! If you happened to miss that episode, I would click here and go listen right away. Today’s episode we are going to talk about holding your team accountable, which truly begins with you leading by example and holding yourself accountable. So, I highly recommend you go listen to that episode first!

P.S. Did you hear about our free Foot Traffic Workshop happening February 10-14, 2020. During this free workshop we will cover:

  • Traffic - Social Refresh: Make these high-impact changes to update your outdated social media strategy
  • Touch - Stop the Leaks: Quickly fix the lead generation mistake that’s costing you thousands (or more!)
  • Transaction - 24/7 Revenue: Boost your sales around the clock with this surprising promotional strategy
  • Tracking - The Magic of Compounding: Make 1% changes to easily get to the profit margin you want 
  • Bonus Accelerator - Getting It All Done:  How to hire, train, and maximize a social media manager—even if you think you aren’t ready yet 

Click here to register now!

Jan 17, 2020

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of the Foot Traffic podcast!!

Today I'm doing an on-air coaching call with one of my past clients from The Foot Traffic Formula, Cecilia Mannella.  Cecilia is the owner of Eterna Counselling, a brick and mortar counseling agency.  She recently separated from her business partner and is going solo.   Stacy coaches Cecilia on how to succeed during this big transition in her business.

“We hired someone to come in and put systems in place…” at 4:52 Stacy explains how in her own brick and mortar she hired someone to come in and put systems in place.   She shares what happened with the majority of the staff that was in place.   She stresses why systems are so important in your business.

“How do I train someone to be the technician…” at 6:00 Cecilia talks to Stacy about how she wants to expand her business and asks her for coaching on how to move someone into an administrative position.  Stacy shares tips on how she works with administrative staff in her brick and mortar.

“It's ok if people just aren't the right fit anymore…” at 16:40 Stacy coaches Cecilia on what to do when you have people on your team that are not the right fit anymore.

"What would you say to someone listening..." at 26:40 Cecilia shares her experiences in the Foot Traffic Formula.     Make sure to listen about her results and follow her on social media to see her journey through Powerhouse 2020!!

You can learn more about Cecilia at www.eternacounselling.ca and on Instagram @eternacounsellingwellness

P.S. Are you subscribed to the podcast? If not, I want to encourage you to do that today! I don’t want you to miss an episode. There is a new episode every Wednesday and sometimes there are bonus episodes I wouldn't want you to miss. Click here to subscribe in iTunes!

Now if you want to show some more love, I would be really grateful if you left a review over on iTunes, too. Every time someone leaves a review it let's other people find the show which means more people I can help! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is!

You can also join me in our private Facebook community here where we continue the conversation about the podcast every single week!

Jan 15, 2020

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of the Foot Traffic podcast!!

We all know that person….  The person who says they are going to do something, but never actually follows through with it.   Whether it's the friend that just started another new diet and says this is going to be the one she sticks to…   Or the cousin that is talking about starting that new business but still hasn’t… Or maybe your brother who has a plan to get out of debt this year but just bought a brand new boat. 

We all know those types of people, and to be honest, at times this can be us too if we aren’t careful.

I know you set big goals for yourself and your business in 2020, but now I have to ask…   How are you holding yourself accountable to reaching those goals?  Better yet, who is holding you accountable to reaching those goals?

Today, I am going to share with you my 7 tips to improving your accountability and making sure you actually follow through with accomplishing all your goals this year. 

Here are a few highlights you won’t want to miss: 

"See your goals, see what you are working towards..." at 13:24 Stacy talks about the one thing you can do immediately to trigger your mind to focus on your goal continuously.  She shares what she does to always be on top of her goals.  

"If I were to look at your calendar, would I be able to tell what your goals are..."  at 17:38 Stacy reveals the question to ask yourself to find out if you are truly prioritizing your goals.  

 "Pick someone that pushes you, that you're excited to connect with..."  at 24:12 Stacy discusses the qualities to look for when picking an accountability partner.  

P.S. Make sure to tune in Monday at 11:30am CST / 9:30am PST to continue the conversation. Click here to join the free Facebook Group here​.​  Don’t forget every Monday one of our live viewers will get the chance to win an Amazon gift card, book bundles, coaching with me, and a week inside of our premier program, Foot Traffic Formula.  

P.P.S.Did you hear? I am hosting a FREE live training on Monday, January 20th inside the Foot Traffic Community and I will be sharing on the Success Habits of a CEO! Make sure to subscribe to the event here.

Jan 10, 2020

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today I'm doing an on-air coaching call with one of my past clients from The Foot Traffic Formula, Brooke Jefferson.   Brooke has been an absolute go-getter and action taker during the program and I can't wait for all of you to hear more about her.   Brooke is a family/lifestyle photographer, blogger, and podcaster from Oklahoma.    She's focused on transitioning from photographer to the education side of the business.  Keep listening to hear Stacy and Brooke on this on-air coaching episode.  

“What is the best way to get more visibility...” at 2:50 Stacy coaches Brooke on ways to grow her podcast and get more visibility for her business.  Stacy provides a couple of quick strategies to get more traffic to specific platforms.  

“The best tip I have for you...” at 6:40 Stacy provides her best tip for staying positive in the beginning stages of your business.

"What are some tips for launching and promoting..." at 7:28 Brooke asks Stacy what her best suggestions are for launching and promoting her new membership site.    Stacy gives examples of what she does and how it can help Brooke in her business.  

"What are you going to do to keep that focus in 2020..." 13:22 Stacy and Brooke chat about expanding teams and delegating to have a smooth and productive 2020.  

You can find out more about Brooke on Instagram at @brookejanaephotography.   Don't forget to check out her podcast, Fram Your Way Photography on iTunes, Stitcher and anywhere you can listen to podcasts. 

P.S. Are you subscribed to the podcast? If not, I want to encourage you to do that today! I don’t want you to miss an episode. There is a new episode every Wednesday and sometimes there are bonus episodes I wouldn't want you to miss. Click here to subscribe in iTunes!

Now if you want to show some more love, I would be really grateful if you left a review over on iTunes, too. Every time someone leaves a review it let's other people find the show which means more people I can help! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is!

You can also join me in our private Facebook community here where we continue the conversation about the podcast every single week!

Jan 8, 2020

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of the Foot Traffic podcast!!

There are a few places where I feel special, dare I say even “famous”.  They aren’t places you would expect.  One being Office Depot.  I walk in, wait in line at the print department and the employee says, “Stacy, I will be right with you.”  The people in front of me look back to check out who I am and then look forward completely unphased.  Office Depot doesn’t know me as a Small Business Guru or the Wisconsin Small Business Person of the Year.  Nope.  They know me as someone who prints stuff.  A lot. At Office Depot.  Now I don’t go in as much because my team does but I bet they feel the exact same way. 

When the Office Depot brand reached out to see if I would like to come on their podcast, I was beyond excited and today I am going to bring you that conversation because it was so good!  Big Disclaimer: This episode is not just for those who shop or print at Office Depot!  It is for the Small Business Owner!

This episode is for all small business owners and we will be talking all things business, branding, LinkedIn, holiday promotions (not just Christmas) and how we can leverage all holidays to grow our business).

I have to be honest,  I was extremely impressed with Office Depot.  I got to hear a little bit of the behind the scenes and they are really innovating and keeping up with the times! They are truly focused on not getting stuck in old ways, and they are working at growing and evolving as a business every single day. 

Here are a few highlights you won’t want to miss: 

"We are heavily using..." at 5:39 I share the two social platforms my brick and mortar business is getting the best results on right now.  

"You need to always be thinking about the end consumer..." at 6:30 LinkedIn expert, Brittany Krystle share the #1 thing to think about when choosing your social platform.  She also shares her personal favorite platforms and where you should have your business. 

"How do you get them in the door..." at 13:29 we chat all about how to get specific on your language to your ideal market.

"Maximizing your time..." at 35:50 we discuss what Office Depot does to increase efficiency for their customers in both the online and brick and mortar spaces. 

P.S.Did you hear? I am hosting a FREE live training on Monday, January 20th inside the Foot Traffic Community and I will be sharing on the Success Habits of a CEO! Make sure to subscribe to the event here. 

Jan 3, 2020

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to another episode of Foot Traffic!!   Today we are going to be talking about everything Foot Traffic Consulting!   I'm going to give you a behind the scenes look at how my team is structured and what we're up to in 2020, including our Marketing plan.

"My mind just goes to Marketing..." at 2:00 Stacy talks all about the strategy behind the Foot Traffic Consulting plan for 2020.  She talks in-depth about her top focus for 2020 and how it relates to her #1 source of quality leads.  

"We're going on tour..." at 10:45 Stacy reveals all the details about where she'll be going in 2020 and how you can get free coaching from her when she's on the road! 

"What are we Marketing to..." at 13:00 Stacy talks about her sources of revenue and her projections for 2020.  Find out what her focus is on and all the details about it! 

"Who's on my team and who we're hiring..." at 20:30 you get the chance to 'meet' the Foot Traffic Team.    Stacy gives a break-down of the team and tells you more about Claire, Cara, Michelle, Amelia, Julie and Jordyn.  Plus, who she's looking to hire to expand the team in 2020.  

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Want to work with the Foot Traffic Team and skyrocket your business in 2020? Here is a quick overview of the Foot Traffic Formula program: For the next 12 months, we are building out your marketing plan, systems, helping you increase your revenue so you can start to hire and remove some of the stress and pressure going on right now.

You'll Get:

  • 12 months of on-going strategy, systems, and support
  • Weekly laser coaching sessions with me
  • Weekly office hours and trainings with Team Foot Traffic to learn likes copywriting, paid IG and FB ads, funnel implementation and more
  • Private onboarding call to get you started on the right foot
  • A Dedicated Community Manager that is in the FB group every weekday answering your questions
  • A Dedicated Accountability Coach to work with every month for 25 minutes PRIVATELY. We want to help hold you accountable to hit your goals.

Your investment is just $497/month or pay in full to receive 10% off. 

Click here to pay monthly.

Click here to pay in full.

This is it! 2020 is YOUR year. You know. I know it. If you're ready, I can't wait to welcome you into the program.

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