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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: March, 2018
Mar 28, 2018

Thank you for joining us! This episode is all about how to find the deeper purpose living beneath our work with transformational branding strategist Amber Lilyestrom. Amber's work empowers women to position themselves as sought-after experts and thought leaders in their niche through social media, engagement marketing and the creation of an online brand presence. She’s worked with thousands of women in building mission driven businesses making a huge impact.

“It was an opportunity to get really honest about where I was in my life…” At minute 2:36 Amber talks about living behind our work and living that why and her story of becoming more than a mom, the one taking it all on and her journey on how she became an entrepreneur after wanting to be one for a really long time. Amber shares what her life looked like at the time of her first launch.

“It's not going to be perfect…” At 5:26 Stacy and Amber talk about as you're starting to take on all of these things and some things you may love some things you might not love and how do we keep pushing through when we maybe think, I'm doing this but it's not my purpose. Amber shares how she knows when it is time to shift focus and stepping away from certain things to move on to bigger and better things. It’s about being observant paying attention and figuring out where you need to head next.

“Do I know what my deeper purpose is?...” At minute 8:40 Amber goes into her suggestions if someone is already in a successful business but struggling to know what their deeper purpose is and how to figure that out. Figuring out what feels good and authentic to you and how there is so much information contained in your preferences and your reactions.

“When we have the courage to make a leap…” At 11:47 Amber talks about how focusing on her husband leaving his police career pushed her to work harder to give him a space to really live and to think differently. This includes how this transition changed their lives and her business and the shifts that had to happen for her to believe she could truly do it.


“I was lost and frustrated and confused at times…” At minute 18:12 Stacy and Amber talk about how her business has evolved over four years, what it looks like now and her biggest struggles. Amber gets into how her business now is very much focused around the the deep purpose and clarity connecting into who you really are and how to separate yourself and create a brand that not only serves as the platform for you to do your sacred work in the world but also for a portal for your own healing and evolution.

Want to learn more information about Stacy's upcoming LIVE event? Get the opportunity to meet Stacy and interact with tons of like-minded female entrepreneurs during She's Building Her Empire LIVE!  This special event will be held in Milwaukee, Wisconsin in April. Don't miss this! This is not just an event, but a life-changing experience! Learn more at:bit.ly/SBHELive

 Join the after party in my free Facebook group to keep the conversation going -https://www.facebook.com/groups/shesbuildingherempire

Mar 27, 2018

So glad to see you back! Have you been wondering what can you do today to separate you from everyone else? Stacy is sharing behind the scenes, what she is working on now and her biggest takeaways and her big ah-ha moments from the weekend that you will want to start right now!

"We have a choice to decide how we're going to make the rest of our day..." At minute 2:11 Stacy goes behind the scenes and tells you her struggles with live streaming and her realization after moving to the country. She also talks about how Spring is in the air and what that means for her and her kids and how the mornings can change and how you can make your day better even when it doesn’t go as planned!

“How am I standing out in my industry…” At 4:30 Stacy talks about something one of her mentors said to her last week that opened her eyes to something bigger. She questions how am I separating myself from everyone else? How am I making sure I don’t look and feel like everyone else out there? Stacy talks about how you don’t have to reinvent everything but how you can use other strategies and turn it into something different that other people aren’t doing. She also shares a story of a new app that has influenced her mornings in a positive way and how it got her thinking of what she could do for her business.

“I am probably a planner hoarder…” At minute 10:20 Stacy lets you in on one of her upcoming projects...a daily planner for female entrepreneurs! She shares insights into her planner obsession and how she uses other planners for inspiration of her own to find what she loves and what she doesn’t. Stacy talks more about how you can make content your own and how you can be different than everyone else.

“One thing that’s not illegal is a door hanger…” At 14:32 Stacy shares what is going on this week at She’s Building Her Empire. This week she has three interviews set up on Facebook live with Amber Lilyestrom and Kathrin Zenkina from Manifestation Babe. Stacy wraps up by answering a few fan questions!

Want to learn more information about Stacy's upcoming LIVE event? Get the opportunity to meet Stacy and interact with tons of like-minded female entrepreneurs during She's Building Her Empire LIVE!  This special event will be held in Milwaukee, Wisconsin in April. Don't miss this! This is not just an event, but a life-changing experience! Learn more at:bit.ly/SBHELive

 Join the after party in my free Facebook group to keep the conversation going -https://www.facebook.com/groups/shesbuildingherempire

Mar 26, 2018

Thank you for joining us! Wondering how you can  get over 1 million views per month on Pinterest for free? Yes, FREE! If you don’t know Pinterest Strategist, Rachel Ngom yet, you will want to get familiar with her very, very fast.Stacy recently went live with Rachel and talked all things Pinterest including,

  • Your Plan B when other platforms aren't going your way
  • What kind of content does well on Pinterest
  • How to automate your strategy and pins
  • Common myths you probably believe but shouldn't

“You’re going to make people fall in love with Pinterest…” At minute 2:21 Stacy talks about how she knows Rachel, how they first met and more! Rachel goes into her background starting with how she was on food stamps with a newborn in 2013 to earning $30,000 the next year, almost tripling that the next year, all from success with Facebook and Instagram leading into  how she became a Pinterest strategist.

“You can totally dominate your niche…” At 6:05, Stacy asks Rachel what makes Pinterest so different? After realizing most of her traffic was coming from Pinterest, Rachel shares what you need to know about Pinterest including how keywords work, the benefits to Pinterest and how you can get traffic to your site from posts that were published three years ago. Now, it is more than vanity numbers and I want to see this positively impacting my business and I want to see my email list grow. Rachel shares how much her email lists have grown for FREE while getting new leads.

“Don’t try to be everything to everyone…” At minute 10:40 Rachel talks about other focuses you need for Pinterest, key things you should be thinking about and the idea of blogs and if you need to be a blogger. You need to have a super clear focus with your Pinterest account and your blog by knowing exactly who you want to serve and how you want to serve them. Stacy and Rachel discuss how you shouldn’t be everything to everyone.

“I don’t consider myself a blogger…” At 14:00 Rachel talks about what kind of content you can use on Pinterest. Repurpose your content! If you host a podcast, turn it into a blog, use show notes and create a pin which will drive traffic to your site. People like to consume content in different ways and you have enough content to even start with just one pin!

“There has to be automation for me to be convinced to do anything…” At minute 15:35 Stacy and Rachel talk about how you can automate your pins and save time with Tailwind. Rachel shares how she automates everything in her business using Tailwind and Tailwind Tribes. There is no excuse if you don’t have time because you will be surprised how much time you can save and how much you can get done in a little amount of time! Rachel also talks about how she builds her email list and get sign-ups for FREE! They discuss how important it is to know where your traffic is coming from and using those analytics to build more.

"It's all women, organizational hacks and recipes..." At 24:09 Rachel shares common Pinterest myths she hears ALL the time! This includes people thinking their business won’t work on Pinterest and how every niche can work even if you are not a blogger or no matter how small your niche is. Rachel says all you have to do is create a pin from your content...that’s it!!


If you want even more Pinterest strategy, in person, come hangout with Rachel at She's Building Her Empire Live! If you haven’t already registered yet, make sure to get signed up! If you want to connect with other female entrepreneurs looking to build their relationships, guess where they will be? SBHE Live! Join us in Milwaukee, April 24-26, https://shesbuildingherempire.com/live

Join the after party in my free Facebook group to keep the conversation going - https://www.facebook.com/groups/shesbuildingherempire

 

Mar 21, 2018

Need to grow your visibility? Don't have a huge budget? This one's for you. Today I'm interviewing Jill Stanton from Screw the Nine to Five and she is talking how they've grown their empire and the strategies they are using today to get seen without spending a ton of money.

“It feels good to be back in the game…” At minute 1:50 after a quick catch up, Stay and Jill talk about how big Jill’s business has become, how a new baby has changed things and her plan going forward. Jills talks about what it's like taking a break, to refresh and get focused on what actually matters and what keeps her feeling purposeful. Also, as an entrepreneur what taking time off can do, how our focus can change and how we approach work.

“Nobody knew who you were…” At 5:37, Stacy asks Jill what some things are she has been doing since the beginning when nobody knew who she was, just starting out to right now when she has a following, people love her and the similarities and differences between then. Jill talks about her nonstop interviews, her short time with lack of momentum, the lessons she learned and the challenges she faced.

“It just takes a little blood sweat and tears…” At minute 9:30 Stacy and Jill dive into the three topics Jill talks about to grow your visibility. Jill talks about the opportunities for businesses to really build long term sustainable traffic that's free and it just takes hard work and hustle to get there.

“They teach something tangible but they are highly researched…” At 10:40, Stacy and Jill talk about the first way to get more visibility, cornerstone content, which is purposeful keyword driven content. Jill talks about hitting the major topic areas in your space in your industry and identifying major topic areas so you can start creating long term high impact pieces of free content along with affiliate revenue. Stacy and Jill talk about where you can find cornerstone content, how to know what is relevant and what people want to know if you are just starting out. 

“Who are you to pass up an opportunity…” At minute 16:58 Jill talks about the second way to get more visibility through promotional content and Stacy asks Jill about ways that she is really making sure how to choose what content or platform she uses and if she is starting to be more selective. How do you decide if it is worth your time? Jill talks about how the beginning may be rough, smaller audiences versus engaged audiences and how to make those connections and get yourself out there.

“When they do go to make a purchase decision, it's you they think of…” At 23:08 Stacy and Jill talk about the third piece which is community content. Jill goes deeper into community content which is engaging content that allows you to pop up in your audiences email every single week, in their social media feeds because of live streams, podcast episodes and the things that continue to engage your audience. Jill talks about what new things they are trying this year at Screw the Nine to Five to get more engaged and grow visibility and what you should document to not miss out on what your audience is saying!

Want to learn more information about Stacy's upcoming LIVE event? Get the opportunity to meet Stacy and interact with tons of like-minded female entrepreneurs during She's Building Her Empire LIVE!  This special event will be held in Milwaukee, Wisconsin in April. Don't miss this! This is not just an event, but a life-changing experience! Learn more at:bit.ly/SBHELive

Join the after party in my free Facebook group to keep the conversation going -https://www.facebook.com/groups/shesbuildingherempire

 

Mar 15, 2018

We're talking about the 3 tips you need to finding your new business bestie! Stacy is talking about the ways you can start making connections with other people including your strategy, how you can reach out and the best ways to start that introduction.

“The quality of your business is directly related to the quality of connections…” At minute 2:11 Stacy gives a background to to the topic of networth and networking and how you can do it. It all starts with one person at a time and how you can find that one business bestie at a time. Stacy talks about ways to connect with more people whether it be from other people’s podcasts or other interviews you see and how to get people to ask you to do something for them like speaking at their events.

“What is the strategy behind your connection…” At 5:40 Stacy introduces the first step which is your strategy. What’s your game plan and desired end result?  Who do you want to connect with and why? Are you looking for collaborators, affiliates, podcast or live stream interviews, peers that could be in a mastermind, a mentor, potential clients? Having a plan is the foundation to connecting and finding the focus of your business at the moment.

“I’m not going to just build these list of connections in my head…” At minute 7:41 Stacy shares ways to stay organized and keep track of your connections. Separating your connections based on tiers, who you know will say yes or who you know has a super packed schedule. She talks about how it may be easier to see who you already know and find out who are the people they know, talk to, mastermind with, interview, etc.

“This is the one that people don’t do…” At 9:16 Stacy gets into step two, taking action. Stacy talks about a quote she heard saying ‘I like my paid friends better than my free friends.’ She talks about free groups versus paid ones and how they compare to each other. Stacy talks about getting out of your comfort zone and going deeper with making connections and relationships. She talks about having a strategy and a system in place to start those connections.

“You’re the Wisconsin girl…” At minute 14:09 Stacy introduces step three, finding a connection or something you have in common. She talks about relationships with mutual friends and how beneficial they can be to start building new connections and real relationships. Find out what they like, dislike, where they are from, what their passions are, etc. Stacy talks about how you can use those common connections in that introductory message. Remember, go deeper in your conversations!

Pretend like you’re dating this person…” At 17:40 Stacy brings up common etiquette when you first reach out or meet someone. She talks about things you could ask and the things you should stay away from until you have built that strong relationship. Depending on the relationship it varies on when it is the right time to ask for a favor. Stacy talks about the right way to start getting people to promote your stuff and it all starts with you doing it back!

 Want to learn more information about Stacy's upcoming LIVE event? Get the opportunity to meet Stacy and interact with tons of like-minded female entrepreneurs during She's Building Her Empire LIVE!  This special event will be held in Milwaukee, Wisconsin in April. Don't miss this! This is not just an event, but a life-changing experience! Learn more at:bit.ly/SBHELive 

Join the after party in my free Facebook group to keep the conversation going -https://www.facebook.com/groups/shesbuildingherempire

 

Mar 8, 2018

Thank you for joining us! We're talking about social media tips that you have to be doing right now, not 3 months from now or a year from now!  Social media happens so fast that you cannot delay or you will simply miss out.

“Written in real time, not a book to put on your to do list…” At minute 2:07 Stacy talks about the book, “Crushing It”by Gary Vee. Written in real time, this book tells you what you need to be doing in social media right now. Stacy talks about the book including what you should be doing, including podcasts and new, upcoming social media platforms.

“You need to be the first on these big platforms…” At minute 3:49, Stacy talks about how Gary Vee says to be the first on new and upcoming platforms. Imagine starting a podcast now versus 5 years ago and the challenges then versus now. She talks about why you should get on the platforms now and how to make it happen without missing out on the opportunities

“How do we get around that? By having podcasts…” A 5:35, Stacy talks about podcasting and how easy it is! She talks about repurposing your content from Facebook lives and other platforms into podcasts. Stacy gives an overview of why podcasts are important and how she listens to podcasts every single day to learn, to keep growing and staying on top of trends. She gives tips on how to start your own podcast and how she does her own.

“Get on it, and get on it now…” At 8:47 Stacy talks about the new platform, Alexa Skills. Gary Vee says this is the platform you want to get on now. She gives an overview of what Alexa Skills and Flash Debriefing is and how you can get in on it no matter what kind of business you have. Stacy mentions repurposing all of your content from your podcasts and Facebook lives into a 1 minute, daily clip and why you shouldn’t wait to start it.

“You’ve got so much content coming out of your ears…” At 13:49 Stacy talks about why you should not wait to get on a new platform, if you are thinking there is no way you can do it, you can!! She talks about repurposing a small piece of content into a short clip to get you on a new platform fast.   

“It feels more like I’m documenting stuff…” At minute 15:35 Stacy talks about how her new favorite platform is Instagram, why Instagram stories are important and what your stories should include. She explains why she posts everyday and spills her newest purchase of a stabilizer! She shares her tips to get the ultimate Instagram story, any time, any where and how to find the best products when looking for something new!

Want to learn more information about Stacy's upcoming LIVE event?    Get the opportunity to meet Stacy and interact with tons of like-minded female entrepreneurs during She's Building Her Empire LIVE!  This special event will be held in Milwaukee, Wisconsin in April. Don't miss this! This is not just an event, but a life-changing experience!  Learn more at: bit.ly/SBHELive

Join the after party in my free Facebook group to keep the conversation going - https://www.facebook.com/groups/shesbuildingherempire

 

 

Mar 1, 2018

We are talking all things purpose, passion, fulfillment, and joy with Suzanne Adams! It all starts here. Let's build a business you love with the foundation that is going to keep you going when things get tough.

Suzanne Adams is the author of the bestselling book, Musings of an Earth Angel and is a business & transformational success coach to men and women who are able to consistently break through boundaries, taking their businesses and personal lives to new heights.

Suzanne's down-to-earth style and simple, applicable tips help business pros understand how small mindset shifts can bring HUGE professional and personal payoffs.

Suzanne was a speaker at the 2016 Hay House World Summit and has recently been featured on NBC, FOX, The CW and several other main stream media. Suzanne is the co-founder and CEO of Ignite & Expand retreats and events and loves teaching others how to tap into ultimate success!

Learn more about Suzanne at https://suzanneadamsinc.com/ and follow her on Instagram @suzanneadamsinc

"I lived a very surface level life."  At minute 3:38 Suzanne gives an overview of her background to Stacy and how she found her calling to start her business.  

"For me it's about a feeling in my heart..."  At 8:15 Suzanne talks to Stacy about how we're conditioned to make decisions from logic, but we need to change that to condition ourselves to listen to our feelings.    She offers suggestions on what you can do to truly feel how you are being guided.  

"The true way to fulfillment and passion is to be clear on what your life purpose is."   At 14:20   Suzanne and Stacy discuss your life purpose and how to find it.    Suzanne describes her journey to finding her life purpose and how your life journey and purpose are constantly evolving and changing.    

 

"The first thing I do in the morning..."  At 19:28 Suzanne talks about her morning routines and how simple things can help you shift your mindset.  

"The Jet Stream..."    At 25:26 Suzanne talks to Stacy about her 'Jet Stream' method and how she invests in herself.   She explains how you should find someone who is doing exactly what you want to do and then take the journey and learn with them.   

Want to learn more information about Stacy's upcoming LIVE event?    Get the opportunity to meet Stacy and interact with tons of like-minded female entrepreneurs during She's Building Her Empire LIVE!    This special event will be held in Milwaukee, Wisconsin in April.   Don't miss this!   This is not just an event, but a life-changing experience!  Learn more at: bit.ly/SBHELive

 

Join the after party in my free Facebook group to keep the conversation going - https://www.facebook.com/groups/shesbuildingherempire

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