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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Now displaying: June, 2017
Jun 30, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Are you wondering whether or not to shut your Facebook Group down? Or perhaps you're wondering whether to start a one or not. Have you seen that people are closing down their Facebook Groups lately? Stacy wonders if you have, or if it's just her who's been noticing that. Well, today, we're talking about starting Facebook groups, when you're seeing that everyone else seems to be closing their's down. We will also be chatting about a cool opportunity, as Stacy will be offering some giveaways at the end of the show. Listen in right to the end today, to find out what the giveaways are all about. 

Some highlights include:

“The first person that I saw was Kimber Luna.” From minute 1:32, Stacy mentions some of the Facebook Groups that she's seen shutting down, and why.

“Here's the problem that I see.” From minute 2:15, Stacy discusses a problem that she sees time and time again, as an entrepreneur.

“I truly believe that you should not be shutting down your Facebook Group.” From minute 2:45, Stacy explains why she believes that you really should not be shutting your Facebook Group down, or not be holding yourself back from starting one.

“One thing to know about Facebook...” From minute 3:26, Stacy explains five things that you really should know, that Facebook has recently announce

“Number one is Group Insights.” From minute 4:35, Stacy gives the five things that you should know about, on Facebook, which are really community management features.

“So, Group insights for admins...” From minute 5:23, Stacy explains about Group Insights for admins, ways to do that and also why you should be doing it.

“Number two, Removed Member Clean-up...” From minute 6:36, Stacy explains why Removed Member Clean-up is really great.

“Now number three is the Scheduled Posts.” From minute 8:34, Stacy talks about the benefits of using Scheduled Posts.

“So, Group To Group Linking, number four...” From minute 9:44, Stacy talks about why you would really want to use Group To Group Linking.

“The last one, Member Requests Filtering.” From minute 11:22, Stacy explains what's really cool about using Member Requests Filtering, particularly when things start snowballing.

“Definitely check out a recent podcast that we did not too long ago, episode 173 (on shesbuildingherempire.com, or on iTunes), all about delegating.” From minute 13:50, Stacy discusses the benefits of delegating effectively.

“Those of you that are thinking 'I don't really care about Facebook Groups'...” From minute 14:57, Stacy explains why you really should care about Facebook Groups and building a community of like-minded people.

“I have had some incredible mentors...” From minute 16:08, Stacy talks about the real value of having mentors.

“So I want to give some people the opportunity to actually win a membership...” From minute 16:40, Stacy talks about your chance to win membership opportunities, on the show- and also that any person who applies is going to win one of her training from Her Marketing Lab, worth $97! This is to really encourage you to apply.

“I honestly believe that when you give and when you are generous...” From minute 19:17, Stacy explains why she's encouraging you to donate your skills or your time.

 

Links:

To apply for Stacy's contest, go to: bit.ly/labcontest. Do it soon, as it may not be there for very long!

Go to Stacy's Facebook group to find out about her “Work Smarter Not Harder” Series, which will be aired every Wednesday in July, at noon central.

Jun 23, 2017

In today’s episode, we are wrapping up the series on Facebook Messenger Marketing by talking about 5 things not to do on Messenger. Facebook Messenger has open rates as high as 90%, which is great by any standard but especially compared to email marketing.

 

We’ve already talked about what Facebook Messenger Bots are and some free ways to use the Facebook messenger bots, as well as how to scale what you are doing with some paid strategies. So today, we’re steering you around some of the pitfalls of Facebook Messenger.

 

  1. Don’t set up your first Messenger Bot and then not engage. You don’t just want to accumulate a bunch of names on your Messenger list, and then never send them anything or engage with them. The idea isn’t to have the biggest list, but the most engaged list.
  2. You don’t want your messages to feel like a Bot. Make sure people know how they can get engagement from you when the bot isn’t meeting their needs. You can’t do “set it and forget it” automation on this. You need to manage it.

 

  1. Don’t mess up the first sentence. Your first sentence needs to be intriguing enough to get someone to open it. My best opener has been. “Hey XXX, I know you mentioned you want to get updates on this..” My lowest open rate (80%) was “Hey XXX, just a friendly reminder that….”. Make sure you are intriguing enough for them to open the message.

 

  1. Don’t put someone on your list and bombard them with messages. There is a balance between too little and too much. 

 

  1. Don’t treat Messenger like email. It’s not email. Most people are looking at messenger on their phone. Keep it short and sweet! Emoji’s in the text help break the text up and are more desirable.

 

  1. BONUS - Don’t send them a promotional link and broadcast it to everyone. Get them to click below or comment below to get more information. Facebook needs to see that there has been engagement in the last 24 hours before you send them a link.

 

Facebook Messenger Marketing will work if you do it properly. So, don’t be afraid to get started and have real conversations with your audience.

 

You can learn how to do this on your own, and figure it out. Or you can outsource it to someone and it may cost over $1000/month on a retainer basis. Or you can jump on my Bot Basics training next week. It’s only $97! You’ll have your first bot set up by the end of the training and I’ll be personally checking out the funnels and testing everything myself!

 

No matter what option you choose, you need to get started asap!

 

Sign up for Bot Basics at bit.ly/botbasics

 

Also, you may have heard about Her Marketing Lab and they are following along with all of my experiments with marketing. The bonuses alone are worth the price of the program! There’s so much in this program, and you can get all the details at bit.ly/hermarketinglab

 

Jun 22, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

We're still in the middle of talking about Facebook Messenger Bots. On Monday (Episode 187) Stacy explained about what a Messenger Bot is and also, why you should care. It's really almost like an email auto-responder- like an actual sequence that you can set up and have activated. She points out that eighty to ninety percent of people are opening up your Facebook Messenger Bots, so that's why you definitely want to be thinking about it. Listen in now, to find out more.

Today, we're talking about two ways to do Messenger Bots and then, on Friday, we'll do five things that you really should not do with Messenger Bots, unless you want people unsubscribing! Listen in and find out how Facebook Messenger Bots will help you to transform your business!

Some highlights include:

“So we're talking about free ways to do it and paid ways to do it.” From minute 1:53, Stacy talks about both free and paid ways to do Facebook Messenger Bots.

“I want you to be testing with the free stuff before we even try to dive into the paid stuff.” From minute 2:26, Stacy encourages you to try the free stuff first.

“The biggest thing you need to know with Bots is....” From minute 4:08, Stacy explains how you can engage with people with Messenger Bots in a way that will have them engage back.

“It's really really important that we are having people self-select where they should go and what they want to hear from us.” From minute 6:44, Stacy talks about ways that you can let people select what they want to hear from you so that you can really dial into them.

“People can realize when you immediately respond, that it's probably a Bot.” From minute 8:34, Stacy talks about letting people know when they're dealing with a Bot and when they're actually communicating with you because people get excited when they know that it really is you answering their questions!

“There are so many options here to be growing your social media following, your Facebook Groups, your list, whatever it is.” At minute 9:51, Stacy talks about the benefit of Bots for growing your contacts on social media.

“What is one of your biggest priorities right now?” From minute 10:06, Stacy talks about priorities and where you need the most growth- then converting that to sales.

“Remember Facebook is always their first priority- is always always the user experience.” From minute 11.35, Stacy explains a rule that you have to know when working with Facebook Messenger.

“You've got to make yourself think 'what can I give them to make them want to click?'”. From minute 13:50, Stacy talks about thinking of ways to make people want to engage with you.

“So what I mean by 'paid' Facebook Messenger...” From minute 16:00, Stacy talks about paid Facebook Messenger Ads and how you can use them to re-target people.

“Well, now people are doing this just to grow their Messenger List, right.” From minute 18:48, Stacy talks about things that people are doing to grow their Facebook Messenger Lists.

“For those of you that want to dive in deep and actually create your first Bot, next week, Tuesday, we're going to be doing a Live Training.” From minute 22:45, Stacy talks about the Live Training that she's giving on Tuesday, next week, where you will actually build your Bot and get it set up and running.

Link: For Stacy's Live Training on Tuesday the 27th, go to: bit.ly/botbasics

Jun 20, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Do you know what Messenger Bots are? Or do you know what it they are, but find them too confusing to use? If so, you will really learn a lot from Stacy this week, because she will be diving deeply into the subject. There is so much that she needs to share with you about Facebook Messenger Bots, that she has to cover it in three videos because she really wants to make sure that she doesn't confuse you, as it can be very confusing. Listen in today, as Stacy breaks this down, to make it as simple as possible, step by step so that it's understandable for everybody.

Today's show is going to be about what Messenger Bots are and also, why should you care? On Wednesday, Stacy will talk about the different ways that you can use them, either paid or free.  On Friday, she will cover five things you should not do when you're using Messenger Bots, as there are some things that you really need to be very careful about, lest you turn people off. If you think that this is a topic that your client needs to hear, then you should definitely share this out, because it's really going to be a good one. Stacy loves them because they're so new and so cutting edge! Listen in now, because Stacy promises that they are actually so easy that many of you could be doing this week already!

 

Some highlights include:

“So, first, what is a Messenger Bot?” At minute 2:21, Stacy explains what a messenger bot actually is.

“Just be respectful and make sure that you're letting people unsubscribe.” At minute 4:05, Stacy cautions you about inadvertently imposing on people.

“Let's talk about statistics...” From minute 4:40, Stacy discusses some surprising statistics about Messenger Bots.

“I can't private message every single person that is in my community...” From minute 6:24, Stacy explains the benefits of being able to auto-broadcast to people, to start a conversation.

“What I like about it being so new is too...” From minute 7:22, Stacy explains what she likes about this being so new.

“It's not about fooling people...” From minute 7:57, Stacy explains some things that people do to show people that they're not communicating with a real person when using Bots.

“Here's a couple of things that I really think is going to be great for the future.” From minute 9:36, Stacy talks about some of the really positive things that she sees coming in the future, with Bots.

“I don't think email marketing is going away, I just think that this is another thing that's coming in.” From minute 11:16, Stacy shares what she thinks about where Bots are going in the next few months, with marketing.

“Don't ever put all of your eggs in one basket.” At minute 12:35, Stacy cautions you about what could happen if you put all your eggs into one basket.

“I've really now put a lot of time and energy and even bought a course to really educate myself on how to do this.” From minute 14:31, Stacy explains how much effort and energy she's put into getting to really understand Messenger Bots because it's really expensive to outsource.

“I want you to sign up for this program called Many Chat.” From minute 16:44, Stacy talks about Many Chat (manychat.com ), the program she uses to do all of her Messenger Bots, for only $10 per month.

“The reason that I want you to do it today and not tomorrow...” From minute 17:52, Stacy explains why she wants you to sign up with Many Chat immediately.

“Next week, I'm actually doing a paid training.” From minute 27:52, Stacy talks about her Paid Training for $97 that she's doing next week, on Tuesday.

Links:

For your Bot basics, (Only if you're not one of Stacy's clients) go to:

bit.ly/botbasics

 

Jun 15, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Are you really expert at something, or do you have an amazing product to sell, yet nobody actually knows that you even exist? Then you really need to listen to today's show, where Stacy talks about this common problem that she sees very often. She points out that marketing is the one thing that you should be spending 80% of your time on and that she meets so many expert people and yet they become their own best-kept secret. They have fantastic stuff to share, but nobody even knows their products or their programs exist! Listen in to find out how Stacy can help you to overcome this problem.

Today's a fun day for Stacy, She's really grown to love Wednesdays because it's her Live Day and she does Group Coaching and Masterminds. She reminds you that when you're excited about what you're doing, it really makes time go by so quickly! Today Stacy answers your questions on Facebook Live and she also explains how you can work with the comments there, to be notified when she will go live again in the future. Listen in now, to find out more.

 

Some highlights include:

“I don't have enough consistency in my business.” At minute 3:33, Stacy answers a question about how to attain consistency in business.

“Everybody hears the word funnel.” From minute 4:32, Stacy explains how sales funnels work and how to make them work for you.

“There are people like us, people like me, people like you, going 'where do I get bonuses from, who can I have with this program?” From minute 7:32, Stacy explains about how to grow your list of contacts and to get people to know who you are and what you're doing.

“You don't just get asked to be on somebody's podcast.” From minute 9:06, Stacy explains how to get to be on other people's podcasts.

“I didn't realize that marketing should be about 80% in the beginning.” From minute 10:24, Stacy explains why marketing should be 80% of your focus.

“There is internal marketing and there's external marketing.” From minute 12:10, Stacy explains the difference between internal and external marketing.

“You need to figure out what do people actually want from you and the pre-sell is an amazing step.” From minute 14:12, Stacy explains why she often recommends pre-selling.

“What percentage of the day are you spending on marketing?” At minute 15:15, Stacy asks you how much of your time you think you're spending on marketing.

“So two cool things that I have coming up for you guys today...” From minute 17:33, Stacy explains how to work with the comments on Facebook Live, to be notified about her next Live session.

“Next week, it is 19th, 21st, and 23rd, Monday, Wednesday, Friday...” From minute 19:00, Stacy tells you when she will be on Facebook Live next week and what she will be talking about on each session.

“So one of the things I'm going to be doing...” From minute 21:10, Stacy explains about Her Marketing Lab, her brand new six-month program that she will be launching shortly.

“I've got a founding members price point.” From minute 24:58, Stacy talks about the special founding member's price point that she's offering the first twenty applicants, for her new program.

Link:

To sign up for Her Marketing Lab, go to: bit.ly/hermarketinglab

Jun 14, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today's very special guest is Mary Hyatt, a Personal Life and Business Coach, who really has so much knowledge to share with you. Today, Mary explains how you can learn to love and accept yourself, which is essential for you to attain real success. Listen in as Stacy and Mary dive in deep and explore ways of finding your true perspective and finding your authentic voice.

Mary, who lives in Nashville, first started thinking about the kinds of businesses that she could create after her Dad gave her a book about being an entrepreneur when she was still a little girl. She and her four sisters are all very successful entrepreneurs, with none of them ever having gone to college. Mary thinks that entrepreneurship was instilled in her from watching her Dad start, fail and then start again at many different businesses. Listen in and find out how Mary has evolved through her businesses and became the really successful Coach that she is today.

 

Some highlights include:

“I started a Farmer's Market, in Nashville...” From minute 2:31, Mary talks about her powerful learning experience from the Farmer's market she started in Nashville.

“I kinda found myself about eight years ago now, where I was about sixty, seventy, eighty pounds heavier.” From minute 3:00, Mary talks about the physical problems she was experiencing about eight years ago.

“So I started using the essential oils, which kinda fast forward, I ended up creating a multi six figure income.” From minute 3:51, Mary explains how the essential oils she that used became a really successful business for her.

“In certain circumstances, it really makes sense to do the college thing.” From minute 5:30, Mary discusses the merits of going to college, for certain people.

“If it's not obnoxious, it feels really defeating...” From minute 7:25, Mary discusses the challenges people tend to face, when trying to keep up with others on social media.

“It became this cycle of putting mask on after mask, after mask.” At minute 9:13, Mary talks about how her own inauthenticity eventually leads her down a really dark road.

“If we aren't okay with who we are, if we on some really deep level believe that we are broken...” From minute 10:18, Mary explains the really negative results of not believing in yourself.

“Now I feel like I can really pick up on people's branding.” From minute 12:10, Mary talks about how she's able to pick up the authenticity (or not) behind people's branding.

“We have to be able to say, 'yes this has been really difficult, however,1pm'...” From minute 14:01, Mary talks about allowing people to see your vulnerability, at times.

“The first step is getting curious.” From minute 15:36, Mary offers some ways that you can start to bring out your authenticity.

“I am a walking, breathing, affirmation saying machine!” At minute 20:45, Mary talks about her use of affirmations and their fantastic value in helping you to choose what you want to believe.

“I do a lot of work around body image- I am always focused on how I can accept and love my body more.” From minute 24:36, Mary talks about the importance of developing a positive body image and affirming that you really are lovable from your very essence.

 

Links:

Mary's website: www.maryhyatt.com

Mary is on Facebook and Instagram. Catch Mary on Facebook live every Wednesday 1 pm(Central) 

Jun 8, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

How often have you had somebody wanting to pick your brains about some aspect of a business that you really know about? This used to happen to Stacy a lot because she really loves sharing the ups and downs and what's working and what's not. She did this until she realized that she was teaching and sharing her experience with other people- and doing it for free! She points out that we are now living in an age where you can access almost anything the second that you jump on Google, Youtube, or Facebook, so today, Stacy asks you why you shouldn't become one of the resources that other people go to? Listen in as Stacy explains how you can make this happen.

Today, still in the series of Course Creation, Stacy talks about why it's a really great idea for you to have an online course. Whether or not you have an audience or a list yet, Stacy dives into how you can actually make this happen, when it makes the best sense for you to do this and she gives you three reasons why you really should do this right now and not later. Listen in to find out more.

 

Some highlights include: 

“Everybody needs to stop being that free coffee date.” From minute 2:30, Stacy urges you to start charging what you're worth.

“I think number one is the authority.” From minute 3:18, Stacy talks about getting authority through something you've created.

“Don't be afraid of this being a bubble.” From minute 4:26, Stacy assures you about stepping up into the online space.

“You've got to always be educating yourself.” From minute 6:24, Stacy explains why you really need to keep educating yourself in the online space.

“As your value increases, and your prices increase, people are going to be begging you to build an online course that's more DIY.” From minute 7:36, Stacy explains about your increasing value and people affording to work with you.

“As long as you are investing in yourself...” From minute 8:20, Stacy talks about the value of investing in yourself with up to date information.

“Number two, scale-ability.” From minute 8:29, Stacy talks about scaling and sustaining your business.

“The big thing here is results.” From minute 9:57 Stacy explains about ways of helping people to get great results.

“I created a top ten list.” At minute 13:53, Stacy talks about her top ten list.

“One of the things that really helped me grow...” From minute 14:54, Stacy talks about how she implements what she's learned.

“When you go through a launch and you get your results...” From minute 15:56, Stacy talks about things you could have done better, to get better results.

 

Links:

For Stacy's Course Creation Workshop: bit.ly/coursecreation

For Stacy's checklist: bit.ly/her10tips

 

Jun 1, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today, after wrapping up the Challenge and Launch with her Profit Mastermind, Stacy wants to dive into all the lessons she learned from that because she really thinks that there are a number of those things that she can share with you. Listen in to find out what Stacy has to share.

Firstly, Stacy learned from going through the launch, that the topic is a much-needed one. She points out that all of this is truly market research for her, because every time someone reacts to the course or says something about it, it helps her to build an even bigger and better program for the next time! She mentions that although there is this phenomenal group of women in her Profit Mastermind, a lot of the people who wanted to get into the Mastermind just didn't quite feel ready. Their number one objection was that they do not yet have a course. Their big question was: “How can I actually launch if I don't have a course?”, so they naturally felt like it wasn't the right time. Listen in now, as Stacy shares her ten steps to successfully pre-selling your launch.

 

Some highlights include:

“I would say 90% of the women in the group are creating brand new programs.” At minute 2:44, Stacy talks about women creating something new, that they are launching.

“I believe that you truly can be doing this and launching in ninety days, whether or not you have this course created.” At minute 3:00, Stacy explains what she believes about launching in ninety days.

“The most crucial step out of any of them is Market Research.” From minute 3:30, Stacy explains the importance of doing Market Research.

“I love doing SWOT analysis.” From minute 4:45 Stacy talks about the value in doing a Competitor Analysis to stand out from your competitors.

“How to swim through this just like a sea of ideas?” From minute 6:36, Stacy explains about content overload.

“How to pre-sell your course to not just validate your idea.” From minute 7:30, Stacy talks about building hype about your launch while pre-selling it.

“How to leverage the pre-sell to create this focused course content...” From minute 8:36, Stacy talks about leveraging the pre-sell and getting people to pay for it.

“How to ensure that your course will provide the transformation you envisioned. To offer” From minute 9:22, Stacy talks about how to actually make your envisioned course happen.

“How to best cater to the learning styles that make the experience what it is.” From minute 10:24, Stacy talks about catering to the many different learning styles out there.

“How to set clear expectation and boundaries for your course so you don't end up feeling overwhelmed.” From minute 12:22, Stacy talks about setting boundaries and creating the right expectations.

“How to help your clients track their own transformation, without you getting emotionally attached to the outcome.” From minute 14:10, Stacy explains about emotional attachment and also tools, systems, and processes.

“We are going to be doing a ninety-minute Live Workshop...” From minute 16:56, Stacy talks about her Live Workshop, coming up on the 14th of June.

 

Links:

 

For Stacy's Live Workshop on 14th June: bit.ly/creationworkshop

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