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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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Now displaying: August, 2016
Aug 31, 2016

Patricia Fripp, CSP, CPAE is a CPAE Hall of Fame keynote speaker, sales presentation skills trainer, and highly sought-after executive speech coach. She was named One of the 10 most electrifying speakers in North America by Meetings and Conventions magazine. Kiplinger’s Personal Finance wrote “The sixth best way to invest in you is to learn presentation skills from Patricia Fripp. The National Speakers Association elected her their first woman President. Patricia is now virtually everywhere with her interactive online training FrippVT.com. Her clients include Microsoft, Genentech, Visa, Cisco, ADP and the Wounded Warrior Project.

In this episode, Patricia and Stacy discuss creating a unique career and lifestyle for yourself.

Some highlights include:

“I discovered that hairstylists in America lived on 50% commission — and that was a license to steal.” At minute 2:00, Patricia talks about her journey from England to America and the path that lead her to where she is today.

“You have to master technique in order to abandon it.” (minute 11:00)

Your life doesn’t have to look like anyone else’s. At minute 15:00, Patricia talks about her work-life balance looks like and why her life is rather unique in this way.

Being an entrepreneur is an education. At minute 22:00, Patricia talks about her favorite and the most challenging parts of her business.

“An unfair advantage is not lying, cheating, or stealing — it’s exactly the opposite.” At minute 26:00, Patricia talks about how you can create your own unfair advantage — as long as it’s ethical.

Ways to contact Patricia:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 29, 2016

Elizabeth DiAlto is known for her raw, honest, and grounded approach to self-help and spirituality. She is the founder of Wild Soul Movement, the author of “Untame Yourself,” and the host of the popular Untame The Wild Soul Woman podcast. She’s been a teacher, leader, speaker, coach, and trainer to groups and individuals for 13+ years, and she also consults organizations ranging from startups to large corporations such as Dove UK.

In this episode, Elizabeth and Stacy discuss the freedom and flexibility that entrepreneurship provides.

Some highlights include:

“I didn’t decide to start it, it decided it needed to be started and chose me.” At minute 3:00, Elizabeth talks about how her business was born.

Money is just an expression of commitment. At minute 10:00, Elizabeth talks about various coaches that she’s worked with and why they’ve been worth their steep price tags.

“I’m never striving for balance.” At minute 14:00, Elizabeth talks about why work-life balance doesn’t exactly exist for her — but something close to it does.

“Everything is in my voice.” At minute 18:00, Elizabeth talks about why she will never delegate writing and then dives into what she will delegate.

You are unique. At minute 24:00, Elizabeth talks about why you have to be yourself online.

Ways to contact Cheryl:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 26, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we are going to chat about making sure your business has consistent revenue coming in each month. I am going to briefly explain why every type of business really needs to stop finding one off customers and start building ongoing relationships with them.

Some highlights include:

If you don’t think your business can have some sort of consistent monthly revenue, I can promise you think again. Your business does have a way of offering an ongoing product. (minute 1:00)

One book that really opened my mind was John Warillow’s book “The Automatic Customer.” We’re going to be talking about the 9 different way John discusses in his book about to do the subscription based model.

These are the 9 models that we will be discussing:

  • The membership website model (minute 2:00)
  • The all you can eat library model (minute 3:00)
  • The private club model (minute 3:00)
  • The front of the line model (minute 4:00)
  • The consumables model (minute 4:00)
  • The surprise box model (minute 5:00)
  • The simplifier model (minute 6:00)
  • The network model (minute 6:00)
  • The peace of mind model (minute 7:00)

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 24, 2016

Cheryl Tan spent twenty years in front of the camera as a reporter, anchor, and host. She left the newsroom in 2014 to launch Tan Media LLC, a media strategy consulting company based in Virginia Beach, Virginia. Tan Media LLC offers entrepreneurs private, group, and virtual sessions on media preparation, media messaging and media outreach.

In this episode, Cheryl and Stacy discuss how to make the leap into entrepreneurship and how to prepare and make mistakes the right way.

Some highlights include:

“Two years ago this month I left television news, and it was probably the scariest thing I’ve ever done.” At minute 2:00, Cheryl talks about making this huge decision and what her life has been like since then.

Lots of business owners aren’t very good at marketing. At minute 5:00, Cheryl talks about what being a journalist has added to her new consulting company.

“I’m very deliberate about making it the way I want it to be right now.” At minute 12:00, Cheryl talks about how she was able to find work-life balance by just saying no to things.

Having a great team is awesome. At minute 15:00, Cheryl talks about why it makes sense to delegate the tasks you don’t want to do.

Go somewhere small to make your mistakes. At minute 20:00, Cheryl talks about starting small to get practice in.

Ways to contact Cheryl:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 22, 2016

Makenna Johnston is the author of the book “The Intention Generation,” a business & life coach for visionary leaders, and the proprietor of La Peetch, Julia Child’s former home in France. She is an entrepreneur who is all about shaking up the status quo. She’s been called an awareness alchemist, a shiny unicorn, an artist, and speaker. Her mission on this earth is to make sure that visionaries are doing the work they were put on this earth to do. And to do it with joy, ease, and presence.

In this episode, Makenna and Stacy discuss how to get through the challenges of entrepreneurship.

Some highlights include:

“The desire to pivot to business coaching was a big shift.” At minute 2:00, Makenna talks about what made her decide to take her career in the direction it’s in now.

Invest in your business. At minute 6:00, Makenna talks about the negative impact not investing in her business had.

“I try to disconnect as frequently as possible.” At minute 8:00, Makenna talks about her own work-life balance.

You can’t delegate everything. At minute 13:00, Makenna talks about the benefits and challenges of being an entrepreneur.

Hire a coach. At minute 19:00, Makenna talks about why you truly have to get your own coach to get to the next level.

Ways to contact Makenna:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 19, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we will be answering another question from one of our listeners. Carol wants to know how a new entrepreneur can balance their time between promoting and building their business and actually doing the work that they are paid to do.

Some highlights include:

No matter what kind of business you run, the two biggest areas you need to focus on are the development of your product, program, or service and then the marketing of that product, program, or service. (minute 2:00)

People will get to know you faster than you think, so you need to have something that you can actually sell. If you don’t have something to sell, you’ll be losing out on sales. (minute 3:00)

Unfortunately, the product and marketing of the product are just 2 of the many very important things we need to focus on. At minute 5:00, I talk all about where networking fits into all of this.

Social media is a crucial piece of this too. At minute 6:00, I talk about how social media fits into this balance.

How do we get this all on the calendar? Easier said than done, right? At minute 7:00, I talk about strategies I use.

You need to have a return on investment. At minute 9:00, I talk all about how you can figure out if you’re getting a return on investment or not.

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 17, 2016

Jim Palmer is a marketing and business building expert and in demand coach. He is the founder of the Dream Business Academy and Dream Business Coaching and Mastermind Program. Jim is the host of Dream Business Coach TV, the hit weekly Web TV show watched by thousands of entrepreneurs and small business owners and he is also the host Stick Like Glue Radio, a weekly podcast based on Jim’s unique brand of Smart Marketing and Business Building Strategies. Jim is best known internationally as ‘The Dream Business Coach’ and creator of No Hassle Newsletters, the ultimate ‘done-for-you’ newsletter marketing program used by hundreds of clients in nine countries.

In this episode, Jim and Stacy discuss how to run your business in the most efficient way possible so that you can work on what you should be working on, when you should be working on it.

Some highlights include:

“When you’re that low, the only place you can go is up.” At minute 1:00, Jim talks overcoming an incredibly difficult time in his life and deciding to become an entrepreneur because of it.

Every single thing you do is marketing. At minute 12:00, Jim talks about why it really is worth spending the money to get things done right the first time.

“I don’t believe in the work-life balance.” At minute 17:00, Jim talks about why it’s not a bad thing that you can’t turn the business off as an entrepreneur.

Delegate or stay small forever. At minute 21:00, Jim talks about why the only way you’ll be able to grow your business is through delegation.

“I can do pretty much whatever I want.” At minute 27:00, Jim talks about what he loves about being an entrepreneur.

Ways to contact Jim:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 15, 2016

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” a book that has been named a top 5 Marketing Book of the Year by Inc.com. She coined the popular business term Membership Economy”, which is now being used by organizations and journalists around the country and beyond.

In this episode, Robbie and Stacy discuss how you are able to communicate and monetize the value your business provides.

Some highlights include:

“I thought I would end up running someone else’s company.” At minute 2:00, Robbie talks about what made her decide to change career paths and become an entrepreneur.

How do you keep evolving your offering? At minute 4:00, Robbie talks about what it takes to run a subscription-based business.

Don’t give it all away. At minute 11:00, Robbie talks about why you need to be paid for the value you provide.

“I love the flexibility that entrepreneurship has provided for my family and myself.” At minute 18:00, Robbie talks about what she loves about being an entrepreneur.

Take some time to reset your goals. At minute 21:00, Robbie talks about why it’s important to take some time to focus on the big picture.

Ways to contact Robbie:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 12, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Today we will be answering another question from one of our listeners. Jen wants to know how to decide which conferences she should attend and if I have any tips for making the most out of a conference.

Some highlights include:

It’s about the content. At minute 1:00, I talk about how to decide if the content a conference provides is something that you need right now or if it’s something that can wait.

You will also need to take into consideration the host and the speakers of the conference. At minute 2:00, I talk about how to choose conferences based on who will be there.

The other guests at the conference are also important to consider. You may have to work alongside these people, so you’re going to want people that will push and challenge you. (minute 3:00)

You need to go to at least one event a year. At minute 5:00, I talk about why that is the bare minimum and how many a year you should really strive for.

Once you have your event picked out, you’ll want to make the most of it. At minute 7:00, I give you four tips for getting everything out of it that you can.

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 10, 2016

Grant Baldwin is the creator of the Booked And Paid To Speak training program, a nationally known keynote speaker, and author. His podcast and training site “The Speaker Lab” provides weekly training to speakers at all levels of their business.

As a speaker, Grant has given hundreds of presentations and has spoken to over 400,000 people in 45 different states through leadership conferences, conventions, and other events. His book and curriculum for students, “Reality Check,” is taught in 400 schools around the country.

In this episode, Grant and Stacy discuss running a business that allows you to enjoy your life.

Some highlights include:

Even if it’s a trainwreck, just give it a try. At minute 2:00, Grant talks about why he dove head first into his business.

Pay attention to your numbers. At minute 7:00, Grant talks about why you have to pay attention to what’s coming in and out, every single day.

“I don’t know that it exists, but that’s not necessarily a bad thing.” At minute 10:00, Grant breaks down work life balance from his perspective.

“There are plenty of things that you could be doing in your business. That doesn’t mean you should be doing them.” (minute 16:00)

“Everybody starts at zero.” At minute 25:00, Grant talks about why it’s so important not to focus on where other people are at right now.

Ways to contact Grant:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 8, 2016

Jason Treu is a top business and executive coach and sales leadership trainer. He’s a leading expert on leadership, culture, influence, and relationship building.

He helps his clients get unstuck and find their purpose, put the passion back in their lives, create additional wealth, and build social, communication, emotional, and leadership skill sets to take their business/career to the highest levels.

He’s worked with well-known CEOs such as Steve Jobs, Mark Hurd at HP, and many others. He’s helped his clients meet influencers such as Tim Cook, Bill Gates, Richard Branson, and many others.

Jason’s bestselling book “Social Wealth: the how-to guide on building personal and professional relationships” has sold more than 36,000 copies and has been #1 in four business and self-help categories.

In this episode, Jason and Stacy discuss what it takes to grow your business from the early days of your business.

Some highlights include:

“If it doesn’t work, I can walk away from it.” At minute 5:00, Jason talks about jumping into his business and the unique challenges and advantages he faced.

Consistently invest in yourself. At minute 9:00, Jason talks about what he does to work on his personal development.

“I didn’t quite think through all of the business implications.” At minute 14:00, Jason talks about the challenges he faced when quitting his job and making his business a full-time venture.

Calendar everything in. At minute 19:00, Jason talks about how you can get everyone to buy into your schedule as an entrepreneur.

“Other people hold the keys to what you need to do.” At minute 29:00, Jason talks about why networking is so important.

Ways to contact Jason:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 5, 2016

Jim Jozwiak has been an entrepreneur all his life. Starting young as a professional trumpet player for 25 years, Jim worked with some of the giants in the entertainment world. 17 time Grammy award winner Tony Bennett, Mel Tormé, Ella Fitzgerald, the Rock and Roll Hall of fame Temptations, Frankie Valli and the Four Seasons and scores of others, including playing at President Clinton’s first inaugural in Washington D.C. In 1984, Jim founded Band For Today which is an outsource company for music education to schools. In 2013 the company went national and is now running in 15 cities in 5 states. In the 30 years since the company was founded, Band For Today has provided music education for over 30,000 students. Jim and his wife Leah have three children who are also successful entrepreneurs in the music business. Daughter Brittany was seen by 10 million people on American idol performing behind Diddy, along with backing Nicki Minaj. Son Nick recently performed at the Bern Switzerland Jazz Festival and youngest daughter Kelly who plays professionally in Chicago.

In today’s episode, we’ll be taking a question from our Level Up community, my free Facebook group.

Some highlights include:

Celeste has a question about how mompreneurs can sell in their business without being the ones to sell themselves. Who do they need to hire? How should that person be paid? (minute 0:00)

Meet my friend Jim Jozwiak, founder of Band for Today. Jim has the perfect situation for what Celeste is asking for. At minute 2:00, I introduce you to Jim and let him explain how he has used a commission-based system with great results.

There are no rules when it comes to commission. At minute 18:00, Jim and I talk about different ways you can set up your business.

There are some things to be aware of when setting up a model like this. At minute 25:00, Jim talks about some of these issues.

Ways to contact Jim:

Resources:

  • Ask a question!
  • Text “Level Up” to 24587 to join our free Facebook community

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 3, 2016

Kyra Reed is an industry veteran and a community-focused brand innovator. She brings a unique and fresh social-first approach to brand marketing and digital strategy. Prior to co-founding [made to order], she spent 15 years working with dozens of companies of all sizes ranging from traditional to social marketing, including start-ups, mid-size businesses, and Fortune 500 companies.

In this episode, Kyra and Stacy discuss ways that you can create a great social media strategy and how to overcome some of the challenges you will face.

Some highlights include:

Do you ever feel overwhelmed by social media? At minute 5:00, Kyra talks about her system for understanding social media called The Social System.

Need help? At minute 15:00, Kyra talks about the services that [made to order] offers.

Don’t make your audience feel like you’re in it for the sale. At minute 20:00, Kyra talks about creating a balance of offering value and asking for a sale.

Be careful when scheduling content. At minute 25:00, Kyra talks about what you should do with pre-scheduled content when a major crisis is happening in the world.

“The #1 violation on social media is looking like you’re phoning it in.” (minute 26:00)

Ways to contact Kyra:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Aug 1, 2016

Sharí is a persuasiveness coach known for bringing the “dark arts” of influence into the light. She has built her career as a speaker, writer, trainer and coach by revealing powerful secrets behind conversational influence.

She has personally learned the best persuasive triggers and techniques from master influencers, including CIA field agents, hostage negotiators, con-artists, HUMINT officers, interrogators, trial attorneys, mentalists, undercover law enforcement, and even pick-up artists. Her mission is to put these powerful skills in the hands of entrepreneurs and leaders so that they can effectively be a positive influence in their businesses and lives.

In this episode, Sharí and Stacy discuss being a lifelong learner and how and why you should learn from whoever you can, not just people in your own field.

Some highlights include:

“I was in a job that I was very, very good at, and I hated it.” At minute 1:00, Sharí talks about why she decided to jump into entrepreneurship.

Go to exceptional, highly-cultivated conferences. At minute 9:00, Sharí talks about the value she’s received by attending application-only conferences.

Make your schedule work for you. At minute 13:00, Sharí talks about work-life balance and why it looks different for everyone.

Influence is communication with a goal. At minute 16:00, Sharí talks about the relationship between communication and influence and how to use that to your benefit.

You never know where inspiration will come from. At minute 21:00, Sharí talks about the importance of studying people in fields different from your own.

Ways to contact Shari:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

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