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Foot Traffic Podcast

It’s time to get more customers through the door and more profit in your pocket! Join International Best-Selling Author, Business Coach, and 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to grow your own local small business. From offline and online marketing to staffing, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable business and a hugely happy life. Whether you own a dental office or dance studio, real estate brokerage or salon/spa—or any local business in between—the strategies you need to succeed are here. Formerly She's Building Her Empire, click “play” and let’s get started!
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Foot Traffic Podcast
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Now displaying: May, 2016
May 30, 2016

Michelle runs an online weight loss coaching company where she helps people figure out the mental battles preventing them from losing physical pounds. Michelle’s story into fitness in different from most. She didn’t have a ton of weight to lose, she wasn’t an athlete in college, nor did she have a health scare. She decided to start running marathons in order to get out of an abusive situation. Running changed her, and now she wants to help others do the same. She has multiple degrees in exercise sport science and psychology and became a trainer in Los Angeles to celebrities, CEO’s and general Jo. She discovered after years in the industry and through her own battle that losing weight was a mental game more so than a physical game.

In this episode, Michelle and Stacy discuss turning a daily habit into a business and the ways to connect with the audience that grows from that business.

Some highlights include:

“I wasn’t actually trying to start an online business.” At minute 2:00, Michelle talks about how her business was born out of the success of her Instagram account.

At minute 7:00, Michelle talks about the Strengths Finder 2.0 Test, what it told her, and why you should try it out.

Talk about your life. At minute 14:00, Michelle shares the story of how she first started sharing personal information and how it completely changed her connection with her audience.

“I hit a mental and physical wall.” At minute 19:00, Michelle talks about a situation that she went through that led to her leaving work to take an 8 hour nap, and what she learned about giving herself enough down time to live a happy, healthy life.

It takes time to nurture a personal assistant. At minute :00, Michelle talks about her year-long working relationship with her personal assistant, and how the assistant has become an integral part of her business.

Ways to contact Michelle:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

May 27, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

In this episode, I’m going to be talking to you about the struggles that we all face as working moms, especially the challenges that those of us that work from home face when we’re trying to get work done and something pops up. What can you do to still have a productive day when faced with surprises that come with being a mom?

Some highlights include:

I’ve had break up my day to run things to my kids’ daycare, so I’ve decided that I need a daycare checklist. If you have kids at daycare, a checklist is helpful to make sure the daycare provider has everything that they need so that you don’t have to constantly take time out of your day to head back over there. (minute 2:00)

If you are making mistakes as a mom that are routinely costing you time, it’s probably a good idea to start making notes of what you can be doing better to prevent these mistakes. It’s always good to put new processes in place. (minute 3:00)

Don’t over schedule yourself. Have a little flexible time so that you have to run away from home if you need to without having it completely derail your day. (minute 3:00)

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

May 25, 2016

Dan Golden teamed with fellow Northwestern graduate Steve Krull to found BFO (Be Found Online) in 2009. As Co-Founder, President & Chief Search Artist at BFO, Dan has led the team from its roots as a search shop to a full-service performance digital media agency; optimizing paid and organic media across search, display, social, and mobile platforms. Voted one of the best places to work in Chicago, BFO is one of the fastest growing digital marketing agencies in the Midwest, with 4 consecutive years on the Inc. 5000 list.

In this episode, Dan and Stacy discuss some of the mistakes that businesses make all the time and how to boost your business through creating valuable content.

Some highlights include:

“I had a 9-to-5 and a 6-to-10.” At minute 1:00, Dan talks making the decision to transition from working a job with his business on the side to focusing solely on his business.

Know what your weaknesses are. At minute 6:00, Dan talks about the process he took to step out of the day-to-day business management and take more of a visionary role in his company.

“Revenue and growth can cover up a lot of financial mistakes.” At minute 12:00, Dan talks about one of his biggest financial mistakes and what he learned from this situation where they focused on the wrong numbers.

If you build it, they will come. At minute 16:00, Dan talks about the value of creating good, unique content.

“There’s only so much you can learn in business school.” At minute 25:00, Dan talks about the reasons continual learning is so important.

Ways to contact Dan:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

May 23, 2016

Shuly Oletzky is a passionate entrepreneur in the marine refrigeration industry and a philanthropist. Shuly is knowledgeable and passionate about family business succession planning, customer service, small business leadership, and connecting people. In addition to her position as President of Frigibar Industries, Inc., Shuly serves on the Board of Directors for Easter Seals Florida and is a Huffington Post Small Business Blog contributor.

In this episode, Shuly and Stacy discuss Shuly’s experience taking over her family business, the challenges she faced in the process, and how she came out on top.

Some highlights include:

You never know what’s going to happen. At minute 1:00, Shuly talks about deciding to step in and take control of her dad’s business after he was diagnosed with ALS.

“People don’t think of not having a succession plan as a financial mistake, but it is.” (minute 8:00)

Understand who you want to present yourself to in the marketplace. At minute 11:00, Shuly talks about the challenges she faced when trying to present her own voice after taking over the family business.

“I go on gut feeling.” At minute 15:00, Shuly talks about finding the right employees.

“What the heck does she know?” At minute 19:00, Shuly talks about the baggage she brought in when taking over her dad’s business and what she did to work past the problems.

Ways to contact Shuly:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

May 20, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

This is the fourth part in our five-part series on boosting productivity using your smartphone.

Today’s episode is a special one. Recently I got an email from someone saying that I changed her life. She was talking about today’s episode from when it aired live on Facebook Live.

Today’s episode is all about my new favorite app called gTasks Pro.

You’ve probably heard me rant and rave about Google Calendar in the past. The main reason I love Google Calendar is because it keeps me so organized, especially with the ability to sync calendars. It’s especially helpful to be able to see my husband’s so we don’t have any confusion between us when it comes to making plans. (minute 1:00)

So, why do you need gTasks Pro? For some reason, the tasks inside Google Calendar don’t sync to your app, and that’s where gTasks Pro comes in. (minute 2:00)

I used to always email myself every time I wanted to add something to my to-do list, but now I can use gTasks Pro to cut out the email step. (minute 4:00)

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

May 18, 2016

Through Priority VA, Trivinia matches speakers, authors, entrepreneurs, podcasters and bloggers with high-quality virtual assistants so they can focus on what they do best.

In this episode, Trivinia and Stacy discuss her business Priority VA, and why you should really consider having a virtual assistant.

Some highlights include:

“I realized I was working way too much.” At minute 2:00, Trivinia talks about how Priority VA was launched out of her having way too much for one person to do.

Do your own research. At minute 6:00, Trivinia talks about hiring a web developer based on recommendations without looking into the person’s previous work.

“I work a lot.” At minute 12:00, Trivinia talks about the idea of work-life balance and how she both blends and separates the two.

Trivinia believes that Priority VA is changing lives. At minute 20:00, she talks about why she loves her business so much.

Ways to contact Trivinia:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

May 16, 2016

Joel Boggess is a podcast and book launch expert. He’s the guy people call when they need a tested and proven plan to hit #1 with their book or show. As a radio veteran and bestselling author, Joel knows the strategies and the tactics that will help you and your message be seen, heard, and recognized.

His podcast, ReLaunch, was named by Podcasters Paradise as Most Inspirational two years in a row in 2014 and 2015. It was also mentioned in Huffington Post as being one of the top 5 shows to tune into for inspiration and in Inc as one of the top 20 business podcasts of 2015.

His latest book, “Finding your Voice,” hit the #1 spot on Amazon for success, happiness, and in the self esteem categories and has recently passed the one million listens mark.

Originally from San Antonio, Texas, Joel earned his undergraduate degree at Texas Tech University, an MBA from Amberton University, and a Masters in Counseling.

In this episode, Joel and Stacy discuss content creation and how to maximize your product, whatever kind of content it may be.

Some highlights include:

Commitment brings passion. At minute 4:00, Joel talks about the relationship between these two qualities. You can’t have one without the other.

Things are going to come back to bite you. At minute 10:00, Joel talks about the lessons he learned from having credit card problems in early marriage.

It’s never over. At minute 12:00, Joel talks about one of the biggest mistakes content creators make. You have to repurpose your content, and Joel talks about how to do it.

Focus on one social media platform and grow from there. At minute 15:00, Joel talks about how to build up your social media presence.

Don’t delegate your own creativity. At minute 25:00, Joel talks about working with virtual assistants and other employees from overseas. There’s a culture divide, so you have to be crystal clear on what you want.

Ways to contact Joel:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

May 13, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

This is the fourth part in our five-part series on boosting productivity using your smartphone.

Use labels on your alarms. A lot of people don’t realize that you can edit these, so you should really use this to your advantage. Maybe today at 1:30 you need to go to the post office. Change the default “Alarm” to “Go to the Post Office” (minute 1:00)

It’s a bad habit to be constantly checking your phone or even a clock. Set alarms so that you do things when they need to be done and stop checking your phone. (minute 2:00)

Set alarms to remind you to do the things you often forget to do. If I don’t set an alarm to eat lunch, I’ll probably forget to do it when I’m in the zone. (minute 4:00)

I want you to set one recurring alarm for something you do every day. This is a great way to start getting into this habit. (minute 6:00)

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

May 11, 2016

Jeff Goins is the author of four books, including the national bestseller, “The Art of Work.” He is also a full-time blogger, speaker, and entrepreneur. Jeff’s award-winning blog, GoinsWriter.com, has been visited by over four million people from around the world. His work has been featured in the Washington Post, USA Today, Entrepreneur, Forbes, and Psychology Today. He runs an online business helping writers and creative entrepreneurs chase their dreams.

In this episode, Jeff and Stacy discuss running your business in a way that makes sense for your life.

Some highlights include:

Decide to do what you love. At minute 4:00, Jeff talks about why you have to figure what you really want to do before trying to make a business out of it. If you fill something with your passion, odds are you’ll be so good at it that you’ll create demand for it.

“If you just keep showing up, you can outlast most people.” At minute 10:00, Jeff talks about how he learned a powerful lesson of influence from his former boss and mentor.

Jeff spent $200,000 on a marketing strategy that failed. Listen to him tell his story of how this happened and what he learned at minute 17:00.

Does work-life balance exist? At minute 29:00, Jeff talks about why he doesn’t think it exists at all. Even when he’s at home and with his family, he’s thinking about his business. It’s hard to turn it off.

Find people who can do what you do, at least 80% as well. At minute 38:00, Jeff talks about the value of systems as a key tool for delegation.

Ways to contact Matt:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

May 9, 2016

Matt Miller spent the first 9 years of his career as an Air Force pilot, before entering the private sector to work in both the medical device and advertising industries. While a top performer in the corporate world, his long-term desire was to be his own boss. A good friend one day mentioned the gumball machines he and his young daughters owned, and that conversation began a 10-year business quest that has brought Matt’s company, School Spirit Vending, to the cutting edge of both the vending and school fundraising industries. Today, School Spirit Vendings franchising program provides a proven and profitable business system for busy professionals and their families looking to develop secondary income streams, while raising millions of dollars for education at the same time.

In this episode, Matt and Stacy discuss the strategies you can use to make your business a success through marketing.

Some highlights include:

Matt’s boss thought he got accolades too quickly, so she gave the company a 5-10% quota increase while giving Matt a 95% quota increase. This pushed him into his own business, and at minute 2:00, Matt talks about making this change.

Have a long term vision. At minute 6:00, Matt talks about fighting through the financial challenges of the early days of his business and making his long term plan work out in the end.

Don’t put all your marketing eggs in one basket. At minute 11:00, Matt talks the importance of having a multi-pronged approach to marketing and why podcasting stands out as an incredible opportunity.

“I have been a solopreneur for most of my business journey.” At minute 19:00, Matt talks what he’s learned recently about using employees to delegate.

Get a coach. At minute 27:00, Matt talks about why you need someone on the outside to help you see what you can’t because you’re on the inside of your business.

Ways to contact Matt:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

May 6, 2016

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

This is the third part in our five-part series on boosting productivity using your smartphone.

Your smartphone can be a big distraction. In this episode, I’m going to give you some strategies for fighting this.

Step 1: Figure out your personal preference. What is your personal preference when it comes to email, voicemail, or text messaging? How do you want to be contracted? Let people know what works for you. (minute 1:00)

Step 2: How often do you want to be communicated with? Let people know what times are best for you. (minute 2:00)

Step 3: How you react to communication is going to make or break these rules you set. (minute 3:00)

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

May 4, 2016

Julia Pimsleur is the Founder/CEO of Little Pim, the leading language teaching method for young children, and author of “Million Dollar Women.” She also coaches women on raising capital via her in-person and online workshops.

In this episode, Julia and Stacy discuss the reasons to jump into business, how to do it effectively, and why it can truly be done from anywhere in the world.

Some highlights include:

At minute 3:00, Julia talks about seeing a gap in the market for teaching foreign languages to kids. Becoming fluent in French as by the age of six was one of the best gifts that her parents gave her, and she wanted to be able to give the same thing to her own kids.

Hold the vision of where your company is going. At minute 7:00, Julia talks taking “snowballs to the head” and how to roll with these negatives.

Get focused on who your target customer is. At minute 11:00, Julia talks about how to map out exactly who your target customer is.

“Have the fear and do it anyway.” At minute 17:00, Julia talks about why living on the edge of fear and opportunity is so important.

You can start a million dollar business from anywhere, so don’t give up. At minute 21:00, Julia talks about what she does when she needs motivation.

Ways to contact Julia:

Resources:

May 2, 2016

Sonaya is the founder of the Sonaya Williams Group, an operations consultancy that helps emerging CEOs grow their business and meet their business goals. After spending more than 10 years in varying operations and project management roles in large corporations, Sonaya is a master at systems thinking and bringing together all the pieces of the puzzle that hold so many businesses back.

A seasoned speaker, she has taken many event stages and is a frequent guest expert on leading podcasts and websites. When she’s not running the Sonaya Williams Group, she loves to travel and find adventure wherever she goes.

In this episode, Sonaya and Stacy discuss how you can make working remotely not only a viable business strategy but a strategy that can be incredibly effective.

Some highlights include:

“I was making good money, but I just wasn’t happy.” At minute 2:00, Sonaya talks why she decided to make the jump and go into business for herself.

At minute 9:00, Sonaya talks about the biggest mistake she made while growing her team. Make sure you’re following up and checking that work is getting done!

Be consistent. At minute 12:00, Sonaya talks about all the reasons that consistency is absolutely the most important part of marketing.

“We use a lot of communication tools.” At minute 17:00, Sonaya talks about the tools and strategies that she and her team use to make working remotely very effective.

Trust your gut. At minute 24:00, Sonaya talks about the reasons you need to trust your own instincts to survive in business.

Ways to contact Sonaya:

Resources:

*Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

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