Well-Oiled Operations with Stacy Tuschl: #189: 5 Things NOT to do With Facebook Messenger Marketing

Well-Oiled Operations with Stacy Tuschl

Are you ready to leverage the power of business process improvement tools to enhance your profit margins and achieve a better work-life balance? Welcome to The Well-Oiled Operations Podcast, where you'll join forces with Stacy Tuschl—an accomplished International Best-Selling Author, astute Business Coach, and successful Multiple 7-Figure Business Owner. Stacy will serve as your trusted guide on a transformative journey, unveiling highly effective systems and strategies to improve business operations, elevate the quality of your goods and services, and ultimately revolutionize your overall business performance by getting your business to operate WITHOUT you. Get ready to embark on a quest of discovery, as you uncover the crucial components necessary for establishing a highly profitable business while nurturing a profoundly gratifying life. With Stacy's expertise, you'll gain invaluable insights into assembling your dream team, optimizing your human resources, and implementing streamlined processes. Every aspect of your business, from existing processes to the allocation of your valuable resources, will be meticulously examined and optimized to unleash its fullest potential. Through continuous improvement initiatives, you'll be able to enhance your business operations, achieve greater customer satisfaction, and reduce costs, resulting in a more profitable and sustainable business. Whether you operate in the dynamic retail industry, managing a physical brick-and-mortar establishment, or thrive in the digital realm of online enterprises, The Well-Oiled Operations Podcast offers indispensable strategies that will propel you towards unparalleled success. Stacy's vast experience in both realms makes her the ideal mentor to help you navigate the ever-changing landscape of modern entrepreneurship. By adopting her proven methodologies, you'll be equipped with the tools to optimize your business process management, streamline your operational procedures, and achieve remarkable results. The Well-Oiled Operations Podcast has undergone a thoughtful revamp from its previous incarnation as the Foot Traffic Podcast. This revamped version promises an even more enriching experience, allowing you to gain exclusive access to a wealth of knowledge, practical tips, and actionable advice brought to the table by Stacy Tuschl. Her expertise in business process improvement and operational management will guide you in implementing process maps and deploying innovative techniques to optimize your processes, reduce costs, and enhance your overall business operations. Working your own business is hard. Sometimes you even convince yourself that the long hours and the headaches are actually prescriptive of owning your own business. You’re working hard, but too hard. You have no time for yourself. You’re constantly on your phone.You’ve become a bottleneck in your own business which is growing faster than you expected.You’re losing precious time for yourself, your family, and your mental health.You’re realizing that your pace and your schedule are simply unsustainable. You just want your time back. If any of these statements resonated with you in any capacity, and you're seeking to increase your profitability, improve customer satisfaction, and unlock the secrets to a fulfilling life, The Well-Oiled Operations Podcast is your ultimate resource. Join forces with Stacy Tuschl, the esteemed business operations manager extraordinaire, on this journey of continuous improvement. Discover how to transform your business into a well-oiled machine, primed for success in today's competitive landscape. Remove yourself as the bottleneck in your business. Scale faster than ever before. Get your business to run with you. Make that one decision that will totally change your life and your business today. It's time to tune in to The Well-Oiled Operations podcast and take your business to new heights.

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#189: 5 Things NOT to do With Facebook Messenger Marketing 0

Jun 23, 2017

In today’s episode, we are wrapping up the series on Facebook Messenger Marketing by talking about 5 things not to do on Messenger. Facebook Messenger has open rates as high as 90%, which is great by any standard but especially compared to email marketing.

We’ve already talked about what Facebook Messenger Bots are and some free ways to use the Facebook messenger bots, as well as how to scale what you are doing with some paid strategies. So today, we’re steering you around some of the pitfalls of Facebook Messenger.

Don’t set up your first Messenger Bot and then not engage. You don’t just want to accumulate a bunch of names on your Messenger list, and then never send them anything or engage with them. The idea isn’t to have the biggest list, but the most engaged list.
You don’t want your messages to feel like a Bot. Make sure people know how they can get engagement from you when the bot isn’t meeting their needs. You can’t do “set it and forget it” automation on this. You need to manage it.

Don’t mess up the first sentence. Your first sentence needs to be intriguing enough to get someone to open it. My best opener has been. “Hey XXX, I know you mentioned you want to get updates on this..” My lowest open rate (80%) was “Hey XXX, just a friendly reminder that….”. Make sure you are intriguing enough for them to open the message.

Don’t put someone on your list and bombard them with messages. There is a balance between too little and too much.

Don’t treat Messenger like email. It’s not email. Most people are looking at messenger on their phone. Keep it short and sweet! Emoji’s in the text help break the text up and are more desirable.

BONUS - Don’t send them a promotional link and broadcast it to everyone. Get them to click below or comment below to get more information. Facebook needs to see that there has been engagement in the last 24 hours before you send them a link.

Facebook Messenger Marketing will work if you do it properly. So, don’t be afraid to get started and have real conversations with your audience.

You can learn how to do this on your own, and figure it out. Or you can outsource it to someone and it may cost over $1000/month on a retainer basis. Or you can jump on my Bot Basics training next week. It’s only $97! You’ll have your first bot set up by the end of the training and I’ll be personally checking out the funnels and testing everything myself!

No matter what option you choose, you need to get started asap!

Also, you may have heard about Her Marketing Lab and they are following along with all of my experiments with marketing. The bonuses alone are worth the price of the program! There’s so much in this program, and you can get all the details at bit.ly/hermarketinglab

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